This E-book will be your guide to upgrade your online business, so read it from the first page to the final one to take advantage of it. Let’s start… #1st Secret As an owner, you will face many blocks while creating a well-established business. Starting from getting clients to your service. Yes, I know you suffer from this problem and it’s one of the biggest if not the biggest problem you are facing right now. Or if you have a huge traffic base but you are losing it. It’s very simple to solve, here is the equation you must know: get traffic then move this traffic to a highly converting system. Yes as you read highly converting system. Traffic without a highly converting system is a waste of time and money. It’s easy to bring 100 leads in front of your door but it’s difficult to make the 100 buy your service. So this is the first thing you will face while bringing in new clients. The second thing is that you will say “The market is already saturated and how I can get traffic”. I want to tell you that this is right and also i want to add to your words that only 3% of the market will be interested in buying your service. So you will have to share these 3% with all of your competitors. Right now you see it’s very difficult and you will struggle. But I want to tell you that you forgot about the other 97% my dear. Your mission is to convince the 97% to buy from you. I will show you exactly how to build a high conversion system and how to target the 97%. You have to know that all of this is going under the following system: Your traffic will come from the ads which should be obvious or you can make it organic from your followers, but i recommend ads for consistency and growth, ads are like assets that will return to you again but with profits. Ads are just clicks. If you think you will sell your service or product using ads you are wrong. So you pay to get people to click your link So what is that after the Ad? It’s the OPT-IN page where you will exchange your “HVCO” with their emails and names. So what is HVCO “High-Value Content Offer”? Simply it is a free product you will give it to your traffic so they give you their emails and names to have access to it and I will tell you why we need their emails and names. After you take the information and they take your “HVCO” you will direct them to a THANK YOU page which includes your offer. But if you think that all of them will go there. YOU ARE WRONG Only 3% as a maximum will go to check your offer on your LANDING page. Then you can close them in your sales machine for example. Sales call. But what about the other 97% of your traffic? Here is the value of the emails and names. When they download the free product or order it, you will notice that 97% will not continue with your paid offer. So here is the power of using email sequences. As it’s clear in the example below But your emails should be used to increase the trust not to sell them anything as people do not open marketing emails at all. You can simply make a call to action at the end of each valuable email you send but do not increase it than 20% of your email content. After you send them 3 to 4 emails and moved them many steps toward their desire it is now the turn for your offer inside your sales call “Which I highly recommend” as you can know their real problems and where they want to be so you can offer your service for them, but you can do your offer in email or something else. Here is an example of what i have mentioned: Now you should know how to get traffic and how to highly convert. . #2nd Secret After solving the problem of getting new clients you will notice that you want to keep your clients engaged as you can. You can solve that by the following: 1. Cater to Their Needs: ● Individualized Attention: Don't treat everyone the same. Tailor your sessions to each client's specific goals, challenges, and learning styles. ● Interactive Activities: Incorporate quizzes, polls, or group discussions to keep sessions dynamic and foster a sense of community among clients. ● Regular Check-Ins: Schedule brief touch-bases between sessions to hold clients accountable and address any roadblocks they might be facing. 2. Celebrate the Journey: ● Milestone Recognition: Acknowledge and celebrate even small wins with your clients. This reinforces positive behavior and keeps them motivated. ● Track Progress: Implement a system to track clients' progress, whether it's behavior changes, skill development, or reaching set goals. Seeing visual proof of their achievements fuels their fire. ● Testimonials and Recognition: Encourage satisfied clients to share their success stories. This can be through testimonials, case studies, or even social media shoutouts. It motivates others and reinforces the value you deliver. 3. Keep it Fresh and Engaging: ● Varied Techniques: Don't get stuck in a rut! Incorporate different methods like role-playing, visualization exercises, or creative brainstorming to keep sessions exciting. ● Content Variety: Supplement your sessions with valuable resources like articles, worksheets, or access to online communities. ● Interactive Learning: Explore online learning platforms or gamification elements to make learning fun and engaging. 4. Foster Open Communication: ● Active Listening: Give your clients your full attention during sessions. Ask open-ended questions, paraphrase their concerns, and truly listen to their needs. ● Two-Way Communication: Encourage clients to actively participate in sessions, share their struggles openly, and ask questions freely. ● Be Approachable: Make yourself available for questions and support outside of scheduled sessions. This builds trust and fosters a strong owner-client relationship. #3rd Secret For putting good prices for your service here is a guide for you: Setting your prices as a business owner can feel tricky, but it doesn't have to be a guessing game. Here's a roadmap to guide you toward establishing prices that reflect your value and attract ideal clients: 1. Value Before Price: ● Focus on Transformation: Shift your mindset from hourly rates to the value you deliver. Clients invest in you for the positive changes you help them achieve. ● Quantify the Benefits: Outline the specific outcomes clients can expect from your program. This could be increased income, improved relationships, or reaching a specific skill level. 2. Know Your Market: ● Research Industry Standards: Get a sense of what others in your niche are charging for similar services. This provides a baseline but shouldn't dictate your final price. ● Consider Your Ideal Client: Understand your target audience's budget and buying power. Price your services competitively while ensuring they reflect the value you provide. 3. Cost Plus Value: ● Factor in Your Expertise: Consider your experience, qualifications, and any ongoing investments in professional development. Your knowledge and skills are valuable assets. ● Include Program Elements: Account for the time commitment, materials provided, and any additional resources included in your program. 4. Offer Options and Value Ladders: ● Tiered Packages: Create a range of packages with different durations, session frequencies, and price points. This caters to different budgets and client needs. ● Bonus Incentives: Consider offering additional benefits in your higher-tier packages, such as priority scheduling, access to exclusive resources, or group sessions. 5. Confidence is Key: ● Believe in Your Worth: You are a valuable resource providing life-changing transformations. Price your services with confidence to attract clients who appreciate your expertise. ● Communicate Value Clearly: When presenting your packages, focus on the benefits and outcomes clients can expect. Let your passion and the value you offer shine through. Bonus Tip: I recommend using Skool, Go High Level, and Active campaign. So you can easily deal with launching courses or community, building your landing pages, and doing your email sequences Recap: You now know how to generate traffic and how to convert them. Also, you know how to keep them engaged. And how you can put your prices. But you should be aware to use the right funnel strategy, build a great landing page, and write solid email sequences.
