Budweiser Market Research Analysis
Demographics:

The survey was primarily answered by males (73.7%).

Respondents participate in nightlife activities frequently (36.8%) or occasionally (47.4%).

House parties are the preferred nightlife venue (63.2%).
Digital Engagement:

Budweiser's digital presence has moderate influence on brand engagement (31.6%).

There's high interest in participating in Budweiser-sponsored digital events/experiences (73.7%).

Few respondents (26.3%) have had memorable digital experiences with Budweiser.
Promotional Impact:

Exclusive digital promotions or offers could significantly increase purchases (47.4%).

Social media is the preferred channel for digital interaction (52.6%).

Digital brand loyalty is split between Budweiser (36.8%) and other brands (21.1%).
Insights gained :

Budweiser has an opportunity to significantly increase brand engagement by:
o
Creating memorable digital experiences: Focus on interactive events, virtual concerts, or
gamified promotions.
o
Leveraging social media effectively: Utilize platforms like Instagram and TikTok for
engaging content and influencer partnerships.
o
Personalizing digital offers: Provide exclusive promotions based on user preferences and
purchase history.
Promotional Tool Ideas:

Interactive beer-brewing game: Users can virtually create their own Budweiser recipe and win
prizes.

Live-streamed virtual parties: Partner with DJs and social media influencers to host exclusive
online events.

AR/VR experiences: Offer immersive virtual tours of breweries or beer-themed games.

Social media contests: Encourage user-generated content with attractive prizes like branded
merchandise or event tickets.