COURSE WORKBOOK
MODULE 1:
FOUNDATIONS: GETTING
SET UP FOR INSTAGRAM
SUCCESS
LESSON 1:
If you want Instagram success, then you need to
know the right equation. This is a super simple
framework. And if you follow it, it will get you the
success you’re looking for: more subscribers, more
leads, more sales, more influence, and more brand
authority.
Quality Content
+ Community Engagement
+ Collaboration, Influencers, Partnership
x Consistency & Discipline
THE INSTAGRAM
DOMINATION FORMULA
If you use this, you will be able to:
•
Build a successful Instagram account from scratch.
•
Your account will stand the test of time.
•
It doesn’t matter what unusual features your brand has, this will still work.
COURSE WORKBOOK
Quality Content
The more quality content you create, the more likely you will build a big and engaged audience.
Community Engagement
You must have a relationship with your audience, no matter how big or small. You need to care about them and them
about you.
ACTION ITEMS
❏
Download the Workbook
❏
Join the Facebook Group
Collaboration, Influencers, Partnership
The accelerant to your efforts. One of the biggest pillars to rapidly growing an Instagram account regardless of your
industry or business type.
Consistency and Discipline
If you have all the previous three but not the last, you’ll fail. You can use automation to make this happen, but it must
happen!
TOOLS & RESOURCES
•
Instagram Best Practices - 9 Content
Tricks Used by Top Brands, Photoslurp.
•
How to Create Quality Instagram
Content, Foundr.
•
10 Powerful Ways to Master SelfDiscipline, Entrepreneur.
COURSE WORKBOOK
Notes:
COURSE WORKBOOK
MODULE 1:
FOUNDATIONS: GETTING
SET UP FOR INSTAGRAM
SUCCESS
LESSON 2:
ANATOMY OF A GREAT IG
PROFILE - 6 THINGS TO
TWEAK RIGHT NOW
If you want to start implementing now and see
results fast, then here are 6 easy changes you can
make right now that will have an impact:
Your Bio
A Searchable Business Name (“Instagram Name”)
This should have:
Use key terms in your Instagram name that explain your
industry or what you do. So, if you’re a fashion blogger,
then use that in your username to increase your chances
of popping up when someone searches for those
terms. Note: your Instagram name is different from your
“username.”
•
A clear call to action (tell them what to do)
•
Answers to commonly asked questions.
•
Your location if you’re a local business.
Your Grid
Story Highlights
This is the first 3, 6, 9, 12, 15, 18 pictures or videos
people see on your page. What does it look like? Is it
aesthetically pleasing? Does it match your brand?
Make sure your story highlights are working for you.
Consider including:
Your Call To Action (CTA)
•
Some background on your product/products that
talk about the benefits.
•
Customer testimonials.
•
Other products.
•
Popular/useful blog posts on your site.
•
Anything else that shows readers what you do as a
business or personal brand.
You must have a CTA in your description to drive
traffic and sales to your website. Tell them where you
want them to go next.
Your Trackable Link
Check that the link to your website, your videos, or
your store are all working and make sure the links
are trackable so you can attribute conversions,
subscribers, leads and sales.
ACTION ITEMS
❏
Make the 6 small tweaks to your profile.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Best 32 Instagram Business Bio
Examples, SocialDasher.
•
50 Most Creative Instagram Bio Ideas
for Business Users, Small Business
Trends.
•
50 Call to Action Examples (And How To
Write The Perfect One), AdEspresso.
COURSE WORKBOOK
MODULE 1:
FOUNDATIONS: GETTING
SET UP FOR INSTAGRAM
SUCCESS
LESSON 3:
DIFFERENT TYPES OF IG
ACCOUNTS
There are different types of Instagram accounts and
you need to have a clear strategy and structure in
your account. Otherwise, your potential clients will get
confused about what they can get from you and you
won’t get as many followers or as much growth.
ACTION ITEM
❏
Decide what kind of page you want to build
using the gut-check quiz provided.
The different types of accounts are:
❏
If you already have a page, choose one of the IG
account types and focus on it.
A Branded Account
This is a company brand account and makes it very
obvious that the account is a business or company.
Personal Brand
Used when the account is about a person and their
lifestyle.
A Fan Page (a.k.a. Niche/Topic Page)
Used to build an organic audience to launch a product
into a community. It’s not focused on a person or
product. Instead it focuses on a niche topic and offers
quality content to get attention and gather followers.
This page type can be very powerful because people
are more likely to follow it as it’s not directly associated
with a business or product. However, the relationship
between you and the audience is necessarily weaker.
COURSE WORKBOOK
Gut-Check Quiz:
What Type of IG Account Should You Have?
If you answer yes to the following questions, you should have
a business brand IG account:
If you answer yes to the following questions, you should
have a personal brand IG account:
If you answer yes to the following questions, you
probably should have a fan page IG account:
1.
Do you want access to all the extra features in a
business IG account?
1.
Are you ready to share details about your lifestyle
with your audience?
1.
Are you looking to gather an audience on a niche
topic without selling?
2.
Will the page be focused on your products or services
rather than you as a person?
2.
Are you prepared to do the work to build a strong
relationship with your audience?
2.
Can you wait while the audience grows
organically?
3.
Are you willing to take a back seat to your business
brand?
3.
Do you have a more personal approach to your
business or brand?
3.
Do you have the knowledge and background to
provide valuable content on your topic?
4.
Have you created/uncovered interesting brand stories
that you’re willing to share?
4.
Are you ready to put lots of photos of yourself, your
life, and your family on your account?
4.
Are you prepared to keep yourself and your
brand out of the spotlight in this account?
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Use Instagram for Business: A
Practical 6-Step Guide, Hootsuite.
•
18 Instagram Accounts to Follow for
Brand Inspiration, Sprout Social.
•
50 Best Instagram Accounts to Follow in
2020, Oberlo.
COURSE WORKBOOK
MODULE 1:
FOUNDATIONS: GETTING
SET UP FOR INSTAGRAM
SUCCESS
LESSON 4:
CHOOSING AN INSTAGRAM
NAME
You can double your following by choosing the right
Instagram name. You have 2 names on Instagram. The
first is your username, which is @yourname. The second
is your “Instagram name” and this is what you want to
tweak.
This is where searchable keywords come in. Your name
should have a keyword in it, particularly one that you
want to rank for.
ACTION ITEM
❏
Find the top 5 keywords in your niche.
❏
Change your Instagram Name to incorporate
these keywords.
❏
Track your results using a tool like Social Blade.
If you don’t know your keywords, here’s where to look:
•
Look up Google Trends in your industry.
•
Use the website AnswerThePublic.com and type in
a topic to generate relevant keywords.
You want to find the most common search terms that
relate to your business and embed it into your brand
name. The more popular the term you use, the faster
your following will grow.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
9 Steps to Creating the Perfect
Instagram Name, LinkedIn
•
Answer the Public.
•
Google Trends.
•
Social Blade.
COURSE WORKBOOK
MODULE 1:
FOUNDATIONS: GETTING
SET UP FOR INSTAGRAM
SUCCESS
LESSON 5:
HOW TO CRAFT A
COMPELLING BIO THAT
DRIVES CLICKS
Your bio is one of the first things that people look
at when they come to your account. You have 150
characters to tell people what you do, who you are, and
why they should follow you.
ACTION ITEM
❏
Update your bio using all of these tips.
Make sure it:
•
Introduces you and your business.
•
Explains why people should care.
•
Showcases social proof or authority.
•
Has a clear call to action to tell people what to do
next.
•
Showcases the benefits of your product or services.
The most important elements are the CTA and
establishing rapport, authority or social proof on why
people should care or what’s in it for them.
Let’s brainstorm:
Introduce yourself / your business in as few
words as possible
Why should people care? What’s in it for
your audience?
Why is your account unique? What proof/
authority do you have?
What are the benefits of using your product
/ service?
What value will your audience get out of
following your account?
Call to action
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Healthish, Instagram.
•
Foundr, Instagram.
•
How to Write the Best Instagram Bio:
Ideas, Tips, and Examples, HootSuite.
COURSE WORKBOOK
MODULE 1:
FOUNDATIONS: GETTING
SET UP FOR INSTAGRAM
SUCCESS
LESSON 6:
OUTSOURCING YOUR SOCIAL
VS. DOING IT YOURSELF
You want more followers, more leads, and more sales.
You want to increase the authority of your business or
personal brand. And if you don’t follow this strategy, you
won’t achieve any of those goals.
To put it bluntly, outsourcing Instagram doesn’t work —
at least not when you’re starting out. The best way to
master Instagram is to do it yourself.
ACTION ITEM
❏
Block off 30 minutes a day in your calendar
and focus on this course and implementing the
strategies.
Instead, master Instagram by yourself, build a system,
and only then hand it off to your team.
Why you should do it yourself:
•
It’s not as much work as you think.
•
You MUST master it before handing the working
system to someone else.
•
You will see results in 30 minutes a day.
In half an hour of social media work a day you can:
•
Master this course.
•
Get the results you’re looking for.
•
Work out the best influencers to work with.
•
Get to know your customer intimately.
•
Find out what content works (and doesn’t work).
•
Uncover how to make your content convert.
•
Learn how to build an engaged audience.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
8 Essential Productivity Tips for the Busy
Entrepreneur, Inc.
•
8 Influential Entrepreneurs Share
their Productivity Hacks, Business 2
Community.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
Working out what content to post can be complicated
and intimidating. But you can use an overarching
blueprint for all the things that you’re going to do to
grow your following on Instagram.
Before creating a content strategy, move through these
steps:
Your Goal
LESSON 1:
CONTENT STRATEGY: HOW
TO CREATE YOURS
You must define the goal of your content, whether it’s to:
•
Build authority
•
Get more applications
•
Increase foot traffic in your business.
•
Sell more products.
Your Avatar
Who are you creating content for? You need to identify
your avatar:
•
Their age.
•
Where they live.
•
Their interests.
•
Their dreams/desires.
•
The problems they’re dealing with.
Your Unique Value Proposition (UVP)
How is your content, your product, your services, and
your business different to anyone else’s? Don’t be afraid
to stand out.
Content Buckets
Make sure you have a range of different types of content
and look at how to create:
•
IG stories.
•
Videos.
•
Images.
•
IGTV.
Create Sales Mechanisms
How can you sell using the content you create? Eg:
•
Use free training to encourage people to buy a
course.
•
Use review photos or videos on your feed to drive
sales.
Content Calendar
Map out your content calendar:
•
Post at least once a day.
•
Set Mondays aside to plan, create, and schedule
content for the week.
Identify Opportunities
•
•
•
•
•
•
Repurpose content.
Use customer created content.
Brand ambassadors.
Partner shoutouts.
Get before-and-after transformation photos/
information.
Run challenges.
ACTION ITEMS
❏
Download the Content Calendar.
❏
Start doing “Social Media Mondays” and plan your
next two weeks of content.
COURSE WORKBOOK
Questions to Ask About Each Piece of
Content
❏
How is it going to drive sales?
❏
How is it going to drive value?
❏
How will it build a relationship with your audience?
❏
How will it drive traffic?
❏
How is it going to get more followers/likes/
engagement?
❏
How will it serve the market you want to serve?
You must be able to answer these questions before
creating or sharing your content!
7 Steps to Better Content
Goals
Your Avatar
Your UVP
Opportunities
Content Buckets
Sales Mechanisms
Content Plan
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Customer Avatar Worksheet: Finally
Get Clear on Who You’re Selling To,
Digital Marketer.
•
What is an Ideal Customer Avatar,
Forbes.
•
Avatar-Based Marketing, Harvard
Business Review.
•
How to Write Instagram Copy That
Engages, Converts, and Sells, Foundr.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 2:
YOUR GRID THEME: THE
IMPORTANCE OF YOUR FIRST
9-15 POSTS
The theme of your grid, the first 9-15 posts, can’t be
understated. A picture tells a thousand words, so you
need to have a focused intention of what your grid looks
like.
•
Make sure it looks professional and on-brand.
•
Use photos of happy customers or influencers for
social proof.
•
Vary the media with photos, videos, and quotes.
•
Try alternating light/dark (checkerboard theme).
•
Choose a specific color to feature (brand color).
•
Use the same filter on every image.
•
Get creative!
ACTION ITEM
❏
Decide which grid theme is right for your brand.
❏
Plan out your first 9-15 posts.
TOOLS & RESOURCES
•
7 Instagram Layouts With Examples You
Can Try For Yourself, Plann.
•
11 Simple Tips That Will Instantly
Improve Your Instagram Feed, Preview.
•
16 Irresistible IG Theme Ideas You’ll
Want To Copy ASAP, Jumper Media.
COURSE WORKBOOK
Notes:
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 3:
CONTENT CURATION
Don’t get overwhelmed by the idea of having to create
content every day. You just need a system that will help
you curate the content that will work best with your
brand.
ACTION ITEM
❏
Look for content you can curate.
❏
Create a curated base of at least 20 images.
Curating Quotes
Go to Google and look for quotes that are relevant
to your industry or business. All you have to do is
acknowledge where your quotes come from. You can
also look at leaders in your industry, see what’s working
for them, and whether there are similar ideas that will
work for you. Then just repost and make sure to credit
where the quote came from.
Curating U.G.C. (User Generated Content)
Repost what your audience has put online. Just make
sure you credit where the content comes from.
Successful Accounts in Your Niche
•
Identify their best content or the content that gets
the most engagement.
•
Screenshot or save content to your swipe file for
inspiration or another day.
•
Search relevant hashtags.
•
Replicate this content but make it 10 times better.
COURSE WORKBOOK
Where Can You Get Content?
Quotes
UGC
Successful Accounts
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
4 Tools To Help You Manage Your Digital
Swipe File, Small Business Bonfire.
•
My 7 Favorite Swipe File Tools, Search
Engine People.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 4:
THE POWER OF USER
GENERATED CONTENT
(U.G.C.) A.K.A. “MONEY
POSTS”
These posts are incredibly powerful for generating sales
for physical products or services. If you’re not using this
content, you’re missing out on potential sales.
“No one likes to be sold to, but everyone likes to buy.”
Great UGC Content
•
A photo or video of someone using your product or
service and loving it.
•
Before and after images or videos (shows how
powerful your product or service is).
•
Send Influencers products and they take photos
with it in exchange.
•
Testimonials from happy users.
•
Encourage ‘native behavior’ in your UGC, where the
users create experiences around your product or
services.
ACTION ITEM
❏
Come up with 3-5 UGC ideas.
5 Ideas for Getting UGC
1.
2.
3.
Some Tips for UGC
•
The closer the images or videos to the product, the
more engagement you’ll get.
•
‘Real content’ always gets more attention.
•
Try turning UGC into an advertisement on another
platform.
4.
5.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
10 Ways to Encourage User Generated
Content, Mavrck.
•
10 Ideas For Getting More User
Generated Content, NewsCred Insights.
•
The 10 Best User Generated Content
Campaigns on Instagram, Hubspot.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 5:
PRINTED CARDS TO
ENCOURAGE UGC
This is one powerful way to get more content, drive
more sales, and help build relationships with your
audience.
If you have a physical product, put a small card in with
it. You can even use this if you have a service-based
business. Put a card on your checkout or on every table
in your restaurant.
ACTION ITEM
❏
Write up your card copy with the 3 elements.
❏
Start using it in your business.
Ask your audience to share an image or video of them
with the product. Remember to:
•
Tell them what you want them to do.
•
Use a hashtag with the request so you can track it.
•
Incentivise where possible (offer to feature them,
special deals, etc)
Practical Details
•
Ask your product manufacturer to package the card
if possible.
•
Or, package it in the product box.
COURSE WORKBOOK
Creating Your Card Copy
What do you want your customers to do?
What is the dedicated & branded hashtag you can use? (Brainstorm here.)
What possible incentives can you use?
Completed Copy
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Ultimate Guide to Instagram
Hashtags in 2020, Later.
•
How to Pick a Good Hashtag, Tint.
•
How to Use Instagram Hashtags To
Get the Most Exposure, Followers, and
Engagement, Foundr.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
This is how to find the best content in your niche,
replicate it, and make your followers and engagement
explode. This is known as a unicorn post and it’s low
hanging fruit that can double, triple, or quadruple your
audience.
ACTION ITEM
❏
Find 10-20 Unicorn posts from relevant
accounts.
As a general guide, a unicorn post has 3, 5, or 10 times
more engagement than your average per post.
❏
Recreate or re-post on your feed.
Here’s how:
LESSON 6:
•
THE UNICORN STRATEGY
Build a list of accounts who share your audience
and are in your niche.
•
Identify the content with the most engagement and
comments.
•
Recreate the post or repost it on your feed.
COURSE WORKBOOK
Creating Unicorn Content
Questions to Ask About Unicorn Posts
Accounts in your niche
•
Is the post about a particular influencer?
•
Can you think of a way to expand on that influencer in your post?
•
What type of content is it?
•
Are there any questions or concerns that the account’s audience have raised
that you can answer in your post?
Which content has the most views?
•
How is the structure/images/layout of the post different to yours?
•
Does it use humor to make a point?
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Legally Repost User Generated
Content on Instagram, Later.
•
The Legalities of Reposting on
Instagram, TINT.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 7:
HOW TO CREATE AWESOME
VIDEO CONTENT:
IG TV VS. FEED VIDEO
Video content fits with almost every type of business. In
fact, the whole world is making the move to video. Don’t
get left behind. Get started with video early and reap the
rewards in terms of engagement and following.
ACTION ITEMS
❏
Come up with 10-20 video content ideas.
Powerful Video Content Ideas
❏
Add them to your content calendar.
•
Customer experience videos.
•
IGTV Series.
•
Value-based videos (take snippets from interview
videos and use IGTV where you can).
Pro Tips
•
Work towards 50% images and 50% videos.
•
Make sure your thumbnail is very powerful before
posting.
•
Your headline MUST be INCREDIBLE.
•
Use Instagram’s latest features as often as possible
for better engagement.
•
You need to find out what works for you and your
business, so experiment with the different ideas and
see what works.
COURSE WORKBOOK
Video Content Ideas
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
4 Must Have Tools For Creating Videos
with a Mobile Device, TechRepublic.
•
18 Best Free Editing Software for
Marketers, Buffer Marketing Library.
•
Video Content Creation Tools for 2020,
Business Business.
•
12 Super Useful YouTube Content
Creation Tools For 2020, NapoleonCat.
•
The Entrepreneur’s Crash Course on
Dominating Instagram Video Marketing,
Foundr.
•
What is IGTV Video and Can Brands Use
It, Daily Digital Digest.
•
50 Delightfully Simple Video Content
Ideas for Your Online Business, Business
2 Community.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 8:
HOW TO CREATE HIGH
CONVERTING REELS
Short-form, vertical video has become ubiquitous with
the rise of TikTok. Now Instagram has released its own
play at this format in a feature called Reels. Here you
can record vertical 15 to 30-second clips set to music
or other audio on the platform. So in this lesson, I’ll
give you the tips you need to know to actually convert
customers using your Reels.
Reel-Hacking Strategy for Conversions
•
Step 1: Hop on a popular challenge or a trend
•
Step 2: Remake it with content that shows your
knowledge, product, service, etc.
•
Step 3: Place your CTA in the Reel as a sticker
or in the caption
•
Step 4: Ensure your link in bio directs the
customer to opt in or buy
How to Leverage Reels
•
•
•
•
Create product tutorials
Show behind-the-scenes
Repost UGC
Include Q&A
Pro Tips
•
Put your own spin on viral Reels or TikTok trends
•
Show the product or service being used by a
customer or Influencer
•
Involve the community by featuring their videos,
quotes, reactions, etc.
•
Take a high performing post & make it interactive.
•
Repurpose your interviews & focus on crafting a
juicy headline.
•
Repurpose your course content & include a CTA
in the description
•
Be as educational as possibl.
•
Leverage influencers to create content for your
brand
ACTION ITEMS
❏
Create your first Reel (or use an existing one)
and share it in the community page
COURSE WORKBOOK
REEL PLAN
TITLE:
_________________________________________________________________________
DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
VIDEO DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
AUDIO:
_________________________________________________________________________
STICKER TEXT:
_________________________________________________________________________
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Remove the Tik Tok Watermark
with These 5 Free Apps, Influencer
Marketing Hub
•
The Ultimate Guide for Instagram Reels,
Later
•
How to Use Instagram Reels for
Business Marketing, Meet Edgar
•
How Brands Are Going Viral With
Instagram Reels, Later
•
Top 65 Instagram Reel Hashtags,
Influencer Marketing Hub
•
10 Unique Instagram Reels Ideas to
Get People Watching Your Channel,
Hootsuite
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
Instagram is getting really creative. They have
developed a feature that essentially allows for mini
blog posts on your profile. Essentially, you can curate
topic-related or product-related content on a page.
This is another way entrepreneurs can leverage
content marketing on Instagram and package
information into bite-sized blog posts.
• Repurpose your main feed posts in your Guides to
boost the posts in the algorithm
• Reuse long-form or blog post content
• Share a brand story or a customer success story
Best Uses for Guides
LESSON 9:
GUIDES FOR MARKETING
YOUR BUSINESS
How to Drive Conversions
•
Post educational content
•
Showcase products, service or community
•
Create listicles or round-up content
•
Curate UGC content
• Collaborate with other creators to leverage each
other's audiences
Pro Tips
•
Showcase a curated list of your sales, products
or services.
•
Repurpose your blog post content.
•
Showcase your customer success stories.
•
Drive leads through your funnel using a high
engagement post with a CTA.
•
Publish a listicle of your best posts.
•
Use a mix of post types related to a single topic.
ACTION ITEMS
❏
Create your own guide and share it with the
community
COURSE WORKBOOK
GUIDE PLAN
1. TITLE: _________________________________________________________________________________________________________________
2. DESCRIPTION: ___________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
3. POST TYPE: _____________________________________________________________________________________________________________
4. POST #1 (LINK): _________________________________________________________________________________________________________
5. COPY: _________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
6. POST #2 (LINK): _________________________________________________________________________________________________________
7. COPY: _________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
8. POST #3 (LINK): _________________________________________________________________________________________________________
9. COPY: _________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
10. POST #4 (LINK): ________________________________________________________________________________________________________
11. COPY: ________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
12. POST #5 (LINK): ________________________________________________________________________________________________________
13. COPY: ________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
14. CTA POST (LINK): _______________________________________________________________________________________________________
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Everything You Need to Know About
Instagram Guides, Later
•
8 Brand Who Use Instagram Guides the
Best, Social Bakers
•
Instagram Guides Examples, Metricool
•
How to Use Instagram Guides, Neil
Patel
COURSE WORKBOOK
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 10:
CREATING CONTENT FOR
INSTAGRAM STORIES
Lots of people won’t look at your feed anymore, they’ll
just look at your stories. So, if you don’t have great
stories, then you’re missing out on a key feature that
builds trust and relationships. It’s also a great place to
push sales of your product or services (not in a bad way).
ACTION ITEMS
❏
Come up with 5-10 Instagram Story ideas.
❏
Add them to your content calendar.
IG Stories Tactics
•
Promote Content you’ve already created.
•
Drive Scarcity – put a deadline on offers.
•
Behind the Scenes – raw stuff that humanizes your
brand.
•
Repost social proof – show off your customer’s
recommendations and experiences.
The best thing about Instagram stories is that it’s a good
opportunity to get people off Instagram and point them
where you want them to go.
Next Level Hack for Instagram
Use the Poll feature to ask people’s opinions about your
products, and then DM the people who responded and
offer them a discount on the product.
COURSE WORKBOOK
Instagram Story Ideas
1.
6.
2.
7.
3.
8.
4.
9.
5.
10.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Ultimate Guide to Instagram Stories
for Business, Later.
•
20 Creative Instagram Stories Examples
From Top Brands, Ed Social.
•
How 19 Brands are Using Instagram
Stories, HubSpot.
•
Nathan Chan’s Strategy for using
Instagram Stories to Explode Growth,
Foundr.
COURSE WORKBOOK
MODULE 2:
CONTENT STRATEGY:
BUILDING A CONTENT
MACHINE
LESSON 11:
NEXT LEVEL CREATIVE
CONTENT HACKS TO ADD TO
YOUR ARSENAL
If you’re struggling to think of creative ideas that will
grow your audience, then these proven ideas will help
you get traction.
It doesn’t matter if your business is local, international,
service based, or product based these ideas will work.
The Creative Hacks
Repurpose Tweets – take a screenshot and post on IG,
it really works!
Statistics and Infographics – interesting information of
some kind (tips, stats, lists).
COURSE WORKBOOK
Carousels – a multi-page post that’s a hybrid of images
and text. Typically written in a punchy, step-by-step or
how-to format that provides value.
ACTION ITEMS
❏
Brainstorm 3-5 ways to use these creative
hacks.
❏
Start posting one of these a day in your feed.
Using These Creative Hacks
Repurpose Tweets
Statistics and Infographics
Carousels
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Best 6 Design Tools to Create Social
Media Graphics, Zapier.
•
25 Instagram Apps for Producing MuseSee Content, Sprout.
•
11 Creative Ways to Use Instagram
Carousel Posts for your Business, Later.
•
How to Create a Seamless Carousel on
Instagram, FStoppers.
•
How to Create Instagram Carousel
Posts, Social Chefs.
COURSE WORKBOOK
MODULE 3:
INFLUENCER MARKETING,
PARTNERSHIPS &
COLLABORATIONS
LESSON 1:
3 WAYS TO AMPLIFY YOUR
REACH WITH INFLUENCERS
People who think that influencer marketing doesn’t work
haven’t tried these strategies. You need to be strategic
and reach out to influencers in the right way.
ACTION ITEMS
❏
Product For Post
Start thinking about the best ways for you to
work with influencers.
You send the product to at least 50-100
influencers a month to start with, 300-500 as
you get more developed, and ask them to do
a product (or service) for post. The real return
comes from the content. You get a photo you can
use on multiple feeds and in a variety of ways.
Paid Posts
This gives you more control over how they use
the product and what they need to do because
you’re paying them.
S4S (Shoutout 4 Shoutout, Share 4 Share)
Find an influencer in the same market as you and
offer to share their content if they share yours.
You can even create a popular fan page, shout it
out, and then have it shout you out.
COURSE WORKBOOK
Find 5 Influencers in your Niche you’d Like to Work with
1.
2.
3.
4.
5.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
A Simple Guide To Instagram Influencer
Marketing in 2020, hopper.
•
6 Ways to Connect Your Startup With
Micro Influencers On Instagram, Jeff
Bullas.
•
10 Low-Cost Tools for Scaling a MicroInfluencer Marketing Campaign, Jeff
Bullas.
•
The Rise of the Instagram MicroInfluencer: How to Use Small Followings
for Giant Marketing Wins, Foundr.
COURSE WORKBOOK
MODULE 3:
INFLUENCER MARKETING,
PARTNERSHIPS &
COLLABORATIONS
This can rapidly grow your Instagram account. It’s a
form of partnership where you reach out to an influencer
in your field with a similar audience. You share their
content and they share yours. It exposes your account,
products, and services to another brand and another
audience.
ACTION ITEMS
❏
Start reaching out to 5-10 accounts you can do
S4S with.
S4S Tips
LESSON 2:
SHARE 4 SHARE STRATEGY
/ SHOUTOUT 4 SHOUTOUT
(AKA “S4S”)
•
Look for fan pages or personal brands that are
similar to yours.
•
Look for new audiences, not overlapping fans.
•
Look for a similar follower account.
•
This must be mutually beneficial.
•
Give them your ‘unicorn’ post, one that you’ve
tested on your page and seen a good response to.
•
Mention their @name in the caption.
•
Tag them in the photo.
What if they have many more followers than you?
Offer to do two or three shoutouts.
Offer them a free sample(s) of your product or service.
Where to Look for Influencers
Related niches (not direct competitors)
Fan pages
COURSE WORKBOOK
Find 5-10 Influences to Reach out to
1.
6.
2.
7.
3.
8.
4.
9.
5.
10.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Social Media Influencers Drive Trends–
But How? And Why? Mediakix.
•
The Influence Of Instagram: What
Every Marketer Needs To Know. Daily
Infographic.
COURSE WORKBOOK
MODULE 3:
INFLUENCER MARKETING,
PARTNERSHIPS &
COLLABORATIONS
LESSON 3:
HOW TO FIND INFLUENCERS
AND WHAT TO LOOK FOR
Finding the right influencers can be difficult. Unless of
course you know how to do it properly.
Find the Right Kind of Influencer:
They must be relevant, and you need to be able to test
which influencers work for your market.
Look for an influencer who speaks to a market that
wants to solve the problem that your product addresses.
Look at the Market:
Look at who your customers are following, their network.
Check out your competitors and who they’re working
with.
Influencer Criteria
Reach / Number of followers:
Geographical Location
•
Micro influencers have 5000 – 50,000 followers and
are likely to do S4S.
•
Where are your customers?
•
Macro influencers have 50,000 – 1M followers and
will often want to get paid.
•
Where do you want them to be?
Level of Engagement:
•
3% like to follower ratio or 1% comment to follower
ratio.
•
Daily follower growth should be going up, not down.
•
Are they on YouTube or TV or do they have videos?
This indicates the strength of their relationships.
Brand Alignment
Quality Imagery/Content
•
Do they post good quality photos?
•
Do the comments look fake?
•
Is their content amazing?
ACTION ITEMS
•
Are they aspirational?
•
Do they have the right lifestyle for your brand?
❏
Find 20 Influencers in your Niche
•
Are they aligned with your values?
❏
Fill out the Influencer Criteria Checklist
COURSE WORKBOOK
Potential Influencers
Influencer Criteria Checklist
Here’s a checklist to use when choosing the right influencers.
❏
They must be HUMANS, not brands.
❏
The influencer is in a similar niche or one that you’ve targeted.
❏
They have the right number of followers:
❏
5000 – 30,000 followers for micro influencers who are likely to do S4S.
❏
50,000 – 1M followers for macro influencers who will often want to get paid.
❏
There is a high level of engagement on their account (3% like to follow ratio or 1% comment to follower ratio.)
❏
They are growing daily and not declining or showing other signs that they bought their followers.
❏
They have videos, YouTube, or have been on TV.
❏
All the photos on their feed are of good quality.
❏
Their photos and feed have a consistent theme.
❏
They align with your brand.
❏
Your customers will aspire to be like them.
❏
They fit with your company values.
❏
They live near your customers or in a place you want to gain more.
❏
The content they produce is amazing and you’d be happy to share it on your page regularly.
❏
The comments on their page look real rather than scammy.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Find Instagram Influencers for Free, Izea.
•
17 FREE Influencer Marketing Tools to
Find Influencers, Influencer Marketing
Hub.
•
How to find Instagram influencers in
2020 for your brand, Impact.
•
The 8 Best Instagram Analytics Tools,
Format.
COURSE WORKBOOK
MODULE 3:
INFLUENCER MARKETING,
PARTNERSHIPS &
COLLABORATIONS
Don’t get ripped off when it comes to paying influencers.
Some of them charge a lot of money, so here’s what to
pay and how to get a good deal.
Consider Influencers Outside of Your Target Market if:
•
They have a huge, engaged following.
•
They can get you a lot of returns for little effort.
ACTION ITEMS
❏
Build a list of influencer prospects.
❏
Test out “Product for Post”.
Pro Tips
LESSON 4:
HOW MUCH SHOULD YOU
PAY INFLUENCERS?
•
Give creative directions for an influencer photo
you’ve paid for to make the product look its best.
•
Give influencers a custom coupon code because it
increases sales and you can track the results easier.
•
The photo must be good to get returns.
•
Make sure they post on the right days. (Sundays if
possible)
•
They might get you more followers, but it’s your job
to convert, so keep posting.
•
Test out your influencers first – send them a product
and see if they use it and the results you get.
INFLUENCER RATE CARD
REACH
COST
NOTES
10K - 50K followers
“Product for Post”
Then offer $200 - $300
50K - 100K followers
$300 - $500
Try “Product for Post” first if you
can, before offering $$$
100K - 500K followers
$1,000 - $2,000
$3,000 - $5,000 if highly engaged
audience
1 million+ followers
$10,000 - $100,000
If they’re super famous, you’re
looking at hundreds of thousands of
dollars
PRO TIP: Be very strategic about getting that perfect content and using it across all your channels and ads (e.g Kylie
Jenner pic for HiSmile).
COURSE WORKBOOK
Notes:
Prospective Influencers
TOOLS & RESOURCES
•
How To Make The Most Out of Your
Influencer Campaign, Scrunch.
•
How Much do Influencers Charge?
Tinuiti.
COURSE WORKBOOK
MODULE 3:
INFLUENCER MARKETING,
PARTNERSHIPS &
COLLABORATIONS
LESSON 5:
THE INFLUENCER PRODUCT
OUTREACH MACHINE
Once you’re successful, you’ll be working with hundreds
of influencers every month. And you need this working
on autopilot before you’re at that stage. Here’s the
process to make that happen:
•
Find your influencer first using the influencer criteria.
•
Check that the account is legit with Social Blade.
•
Get the email from Instagram.
•
Record their details in the influencer template.
ACTION ITEMS
❏
Download all the templates.
❏
Find 50 influencers you want to work with.
❏
Start doing your outreach campaign.
Use Woodpecker:
•
Set up a campaign and fill in the prospects.
•
It connects into your Gmail or Outlook.
•
It makes each email look personal.
•
The program blasts out ‘personal emails’ to lots of
people at once.
•
It allows you to follow up afterwards.
•
And it analyzes your open rate and response rate.
Once they respond, you go back to the spreadsheet and
fill in the tracking sheet.
You can then automate the system with a VA (Virtual
Assistant).
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Social Blade
•
Woodpecker
COURSE WORKBOOK
MODULE 3:
INFLUENCER MARKETING,
PARTNERSHIPS &
COLLABORATIONS
LESSON 6:
HOW TO HIRE A V.A. TO RUN
YOUR INFLUENCER MACHINE
AT SCALE
This can be quite cost affordable. You can hire in other
countries and pay them well by their standards but quite
cost effectively by your standards. This will give you
back your time.
ACTION ITEMS
❏
Post your VA job description.
❏
Hire your first VA.
Tips for Hiring VAs
•
Look for people with character (cheerful, have a
sense of humor, fun to talk to)
•
Include a specific question in the job description to
ensure the person is reading the job description.
•
Get them to do a paid test project to test if they can
actually do the job.
•
Vet for strong attention to detail.
•
Find someone who goes above and beyond.
How Much Does it Cost?
Consider a part time worker, which may be only a few
hundred dollars a month.
For full time, you’re looking between 500 and 1000
dollars a month.
Guidelines for Working with a VA
•
Have regular check-ins, morning, lunch, evening
etc.
•
They should be able to find between 100-200
influencers a day as long as that’s all they’re doing.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
7 Surprising Places to Find Your Next
Virtual Assistant, Entrepreneur.
•
How to Find and Hire a Virtual Assistant,
Zapier.
•
The Best Outsourcing Websites,
Feedough.
•
Woodpecker.
•
Influencer Spreadsheet Template.
COURSE WORKBOOK
MODULE 4:
COMMUNITY STRATEGY:
SKYROCKET YOUR
ENGAGEMENT & SHARES
LESSON 1:
DIFFERENT TYPES OF
ENGAGEMENT AND WHICH
ONE MATTERS TO YOU
There’s so many different metrics when it comes
to Instagram and you need to track the right ones.
Otherwise you can get overwhelmed.
There are lots of metrics that reflect the engagement
with your content and whether it worked or not:
•
Video Views
•
Likes
•
Comments
•
Like to follower ratio
•
Comment to follower ratio
•
Swipe ups
•
Traffic driven to your website (this is what drives
sales)
•
Saves
•
DMs
•
How many people are using your branded hashtag?
ACTION ITEMS
❏
Go through the IG metrics cheat sheet and get
a baseline of where you’re at.
If you want to focus on a few, these will give you a good
overall picture of engagement:
•
Video Views
•
Likes
•
Comments
•
Traffic driven to your website
COURSE WORKBOOK
Instagram Analytics Cheat Sheet
Reach – How many people have seen your post.
Impressions – The number of times your posts have been viewed during a certain amount
of time.
Saves – How many times your posts were saved by your audience members.
Engagement Rate – All your likes, comments and saves divided by the number of followers
when the post was released.
Engagement on Reach – The same metrics (likes, saves, comments) divided by your post’s
reach.
Followers Growth –The number of followers you gained over the last month divided by the
number of followers you started the month with.
Mentions – How many posts on Instagram mentioned your handle within a post or in a
caption.
Email Clicks – How many times your email was tapped in your profile.
Profile Visits – Profile page visits.
Get Directions Clicks – The number of times people clicked to get directions to your
business from your profile.
Website Clicks – Taps on your website on your profile.
Views – How many times your video was viewed within a specific date range.
View Rate – The number of views divided by how many impressions the video received.
Tags on a Hashtag – How much media has been posted using your hashtag.
Exits – How many people left before the story was complete.
Replies – How many DMs you got in response to your story.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Ultimate Guide to Instagram
Analytics, Later.
•
The 6 Best Instagram Analytics Tools,
Hootsuite.
COURSE WORKBOOK
MODULE 4:
COMMUNITY STRATEGY:
SKYROCKET YOUR
ENGAGEMENT & SHARES
LESSON 2:
HOW TO BOOST AND
MAINTAIN ENGAGEMENT
You don’t want to build an IG engagement that has no
one engaging and no one going to your website. You
want to build a relationship with your audience. You can
use metrics to analyze this, but you need to know how
to do it.
ACTION ITEMS
❏
Follow and implement these strategies.
Here’s what to do:
•
Post great content every single day.
•
Produce better content.
•
Be prepared to test what works for you.
•
Check out what works for your competitors.
•
Treat your followers like people by responding to
DMs and comments.
•
Show vulnerability and open up about hard times
and bad days.
•
Use the Hashtag strategy.
•
Do daily, weekly, or monthly Giveaways.
•
Ask people to turn on post notifications and
incentivize if possible.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
5 Ways to Source and Create Quality
Instagram Content, Venngage.
•
Tips And Tricks To Create Your Weekly
Instagram Content In 1 Hour, Scrunch.
•
How to Use Personal Marketing
on Instagram to Attract your Target
Audience, Foundr.
COURSE WORKBOOK
MODULE 4:
COMMUNITY STRATEGY:
SKYROCKET YOUR
ENGAGEMENT & SHARES
LESSON 3:
HOW TO STEAL FOLLOWERS
This tactic stands the test of time. It’s a quick and easy
way to generate a lot of followers.
1. Find the leader accounts in your market.
2. Follow their accounts and turn on post notifications.
•
ACTION ITEMS
❏
Find influencers, follow them, and start writing
back 5-10 times a day.
Check out the suggested accounts that pop up
once you follow for more potential influencers.
3. Leave a thoughtful comment on every post as soon
as they put it up.
•
Make it valuable.
•
Non self-promotional.
•
3-5 sentences.
4. Repeat this on 5-10 accounts every day and you’ll
see more followers fast.
Bonus Tip
Get your Instagram verified so your comments always
appear at the top.
COURSE WORKBOOK
Notes:
“Leader Accounts” to Follow
TOOLS & RESOURCES
•
How to Get More Followers on
Instagram: 13 Reliable Ways to Grow
Your Audience. Shopify.
COURSE WORKBOOK
MODULE 4:
COMMUNITY STRATEGY:
SKYROCKET YOUR
ENGAGEMENT & SHARES
Chances are that you tried Instagram, struggled to get
the response you wanted, and abandoned it. This would
have left you with a dying account and no followers. But
your account isn’t dead, here’s how to turn it around:
1.
Be Real and Authentic
No bots, no underhanded tactics like paying for
followers. It will only ruin your account. Be real and
authentic in every interaction and you’ll see results.
6.
Mix up Content
Use a mix of photos, videos, stories, and any
other content you can create. And use all the
latest Instagram features you can.
2.
Consistency and Quality
Post unicorn content daily. This will take time and
effort, but even a really bad account can be revived
with consistent effort and work.
7.
Use IG Stories
Don’t be afraid to use them often and put a CTA
at the end of the post.
3.
Leverage Groups
Use Engagement Pods or Like4Like groups to get
influencers and other accounts to engage on your
account while you engage on theirs and help them
out too.
8.
Have Giveaways and Competitions
The more creative the better with this! Give away
products or services or anything related to your
brand. Don’t be afraid to do this daily, weekly, or
monthly.
4.
Use Shoutouts
Reach out to an influencer for S4S or pay for a post.
This is one of the fastest ways to grow an Instagram
account.
9.
Respond to Every Comment
The aim here is to build relationships, so
respond to everyone thoughtfully and with
respect.
5.
Post Better Content
Find the best content out there (put up by your
competitors) and post better content.
LESSON 4:
10 WAYS TO RE-ENGAGE
YOUR DYING IG ACCOUNT
10. Add CTAs to Every Post
Tell people what you’d like them to do and be
creative with how you add your CTAs.
ACTION ITEMS
❏
Follow these ten steps and start implementing
every single one.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Use Instagram Giveaways to
Grow Your Following, WordStream.
•
7 Instagram Contest Ideas to Grow
Brand Awareness, Neil Patel.
•
The 2020 List of Instagram Engagement
Groups, Hipster Kidster.
COURSE WORKBOOK
MODULE 4:
COMMUNITY STRATEGY:
SKYROCKET YOUR
ENGAGEMENT & SHARES
LESSON 5:
LIKE BOMB, ENGAGEMENT
GROUPS, LIKE4LIKES
This is how to work with the IG algorithm and boost
engagement with Engagement Groups, which you may
have also heard called Like Bombs or Like4Likes.
Instagram has signals which controls which posts are
shown in the feed or are trending. It’s basically a way to
score your page. These signals are:
•
How fast people are liking posts.
•
How fast posts get comments.
•
The engagement rate.
ACTION ITEMS
❏
Go and find 5-6 likeminded people with similar
sized accounts in your niche.
❏
Create an engagement group with them.
❏
Set up clear rules for the group.
The most effective way to increase your score is to
collaborate with other Instagram users in your niche and
get more engagement. The concept is all the same, but
you may have heard it referred to as:
•
Like Bombs
•
Engagement Groups/Pods
•
Like4Likes
The members of these types of groups have agreements
to engage with the content of other people in the group.
Common Rules for Engagement Groups
Everyone must follow the chosen account/accounts.
All comments must be of a certain length.
Try to be specific and don’t use simply ‘love’ or
comments that are only Emojis.
The comments must be relevant to the content.
Tag the user.
Like all new posts within a certain time frame.
Members have to comment on or like a post within a
certain time frame (usually a few hours).
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Join an Instagram Engagement
Group (to Boost Your Engagement), Go
Rattle the Stars.
•
Do Instagram Pods Work? The Truth
Behind Instagram’s Latest Engagement
Hack, Hootsuite.
•
Instagram Engagement Pods – Free List
of 124 Groups, BuySellShoutouts.
COURSE WORKBOOK
MODULE 4:
COMMUNITY STRATEGY:
SKYROCKET YOUR
ENGAGEMENT & SHARES
LESSON 6:
ANALYTICS FOR TRACKING
GROWTH & ENGAGEMENT
You need to track your analytics with a view towards
growth and engagement. Otherwise, you can’t really
manage or grow your account effectively.
Two metrics to track:
•
Daily follower growth on Social Blade.
•
Check post engagement analytics on IG Blade.
ACTION ITEMS
❏
Download Social Blade and go to IG Blade and
start tracking your growth.
You can track these measurements over time and
analyze the results so your business becomes more
efficient as time goes on.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Social Blade
•
IG Blade
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
If you want to increase your sales as well as engagement, then you’ll need a sales funnel for Instagram. Having
millions of followers means nothing if you aren’t getting sales from it.
The process is: Prospect – Lead – Customer – True Fan.
LESSON 1:
HOW TO CREATE A SALES
FUNNEL FOR INSTAGRAM
Prospects and Awareness
Customers
All the content you’re producing will provide value to
your audience and gather more. This is where people
discover you, interact with your posts, and become
prospects.
A small proportion of people then become customers.
They buy and love the product and create UGCs. You
must keep building the relationship at this stage, so they
refer you, tell their friends, and become true fans.
Leads
True Fans
At this stage, people engage with your brand over time
and then go off Instagram and visit your site through
lead generators like:
This is where they take over part of your job and spread
the word about your company. They give testimonials
and become repeat customers.
•
Swipe up stories.
•
Product tagged posts.
•
Tagged customer posts.
From this stage, they can become a contact and you get
their email or phone number. This is where your CTAs
are vital, and you offer free lead magnets.
ACTION ITEMS
❏
Study the Cheat Sheet
❏
Fill in the Workbook
COURSE WORKBOOK
Cheat Sheet for Moving People Down the Sales Funnel
Prospects
Applying the Ideas
•
Create great content to build prospects and
awareness.
Identify tactics you’ve learned in these lessons that you can
use for each stage of the funnel.
•
Engage with them.
Prospects and Engagements
Lead
•
Offer them free content in exchange for email
details.
•
Offer coupons for in person visits.
•
Coupon codes for your website store.
Customer
•
Send them follow-ups.
•
Offer value through emails.
•
Introduce products.
Leads
True Fan
•
Encourage deeper engagement on Instagram.
•
Make them part of your journey and success
by encouraging them to contribute.
Customers
True Fans
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
6 Key Tactics to Kick-Start Your
Instagram Sales Funnel, Business 2
Community.
•
How to Use Instagram Stories in Your
Sales Funnel, Social Media Examiner.
•
What Does a Profitable Social Media
Sales Funnel Look Like? Neil Patel.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
You can use your Instagram account to drive traffic
wherever you want it to go, including to your sales page.
ACTION ITEMS
Here’s how:
❏
Fill out the Workbook.
•
❏
Work out what content you need to create to
drive traffic in these ways.
LESSON 2:
HOW TO UTILIZE YOUR
INSTAGRAM ACCOUNT TO
DRIVE TRAFFIC
•
•
Get People to Click on your Bio Link
•
Think about what you want your audience to
do and tell them.
•
Make sure you illustrate what you can do for
your audience in the bio.
•
Use emojis or special characters to draw the
eye down to the link.
Tag your Products so they’re Shoppable Images
•
Make sure your business is eligible to use
shoppable posts to avoid account problems.
•
Set up your Instagram channel with Facebook,
BigCommerce, or Shopify.
•
Tag a few existing posts, not just your new
ones.
Swipe Up on Instagram Stories
•
Offer something of value for free to get users
to swipe up.
•
Offer discounts for swiping up.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Sell on Instagram: 8 Tips that
Actually Work in 2020, Oberlo.
•
14 of The Easiest Ways to Increase
Sales on Instagram Right Now, Jeff
Bullas.
•
How to Use Instagram to Promote Your
Brand and Drive Sales, Neil Patel.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
LESSON 3:
INSTAGRAM SALES FUNNEL
& OPTIMIZATION FOR
DIGITAL PRODUCTS &
SERVICES
If you sell any kind of digital product, from magazines to
courses, then you need to learn how to drive traffic to
your landing page or sales funnel.
Two options for driving traffic:
•
People who engage on your posts on your feed and
follow the CTA in your bio.
•
Swipe ups from your story.
ACTION ITEMS
❏
Fill out the cheat sheet.
❏
Start mapping out your funnel.
These will both lead to your landing page, where you
offer Lead Magnets to get an email address.
Effective Lead Magnets:
•
Ultimate guides
•
Swipe file
•
Cheat sheet
•
Free chapter
•
Free training
•
E-book
•
Survey/quiz
Once you have their address, you send them 3-5 Emails
to build the relationship and introduce your products, so
they hopefully buy.
COURSE WORKBOOK
Cheat Sheet
What content will get your audience to your landing page?
Posts with CTAs:
Swipe ups from IG Stories:
What lead magnet will you create:
What email sequence will you create:
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
11 Tried-and-True Lead Magnet Ideas
and Examples, HubSpot.
•
10 Lead Magnet Examples That’ll Get
You 300-400% More Leads, Venture
Harbor.
•
Are Lead Magnets Dead? A Peek Inside
Our New Lead Generation Strategy
(2020), Sleek Note.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
LESSON 4:
DIGITAL PRODUCTS SALES
FUNNELS (EXAMPLES)
There are lots of digital products sales funnels out there
that you can take inspiration from, particularly if you’re
stuck.
Funnel Examples
•
IG – Survey/Quiz – Email – Course.
•
IG – Free Content – Premium Signup.
•
IG – Free Training – Course.
•
IG – eBook - Email – Course.
ACTION ITEMS
❏
Download the Funnel Map Cheat Sheet.
❏
Start mapping out your digital products funnel.
Pro Tips
You must have a guided sales conversation that people
go through when your digital product is worth more than
$100 (provide value, offer freebies).
COURSE WORKBOOK
Sales Funnel Cheat Sheet – 5 Email Sequence.
STEP 1: IG Content with CTA or Swipe ups to take your audience
to the landing page.
STEP 2: Opt-in Freebie after entering email.
STEP 3: Added to Automatic Email Sequence.
STEP 4: Welcome Email which contains the download and some
basic information on your and your company.
STEP 5: Educational Email that provides useful information about
your topic as well as actionable tips.
STEP 6: Relationship Building with an email about your personal
story and how it connects to your company and mission.
STEP 7: Position Email, which offers new knowledge about their
problems and positions you as the person to solve it. You can
mention your product here, perhaps with testimonials.
STEP 8: Pitch Email, which shares the benefits of your products
and how it can help with their problems.
If you’re doing a 3 email sequence, you can start positioning your
product in the second email (gently).
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
17 Best Sales Funnel Examples In 2020
To Help You Convert More Customers,
AutoGrow.
•
Supercharge Your Instagram Sales
Funnel with Lessons from a Multi-Million
Dollar Business, Shopify Plus.
•
Instagram Sales Funnels: Immediately
Crush Sales, Op-ins, and Conversions,
Foundr.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES INSTAGRAM FUNNELS
& MONETIZATION
Instagram as a tool for service businesses is often
overlooked. Yet, with the right content and the
right audience, it can become a secret weapon for
freelancers, consultants or agencies. In this lesson,
you’ll learn the key inbound and outbound strategies to
get more leads and secure more clients.
ACTION ITEMS
❏
If you have a service business, create and map
out your funnel strategy.
Types of Sales Funnels
LESSON 5:
SERVICE BUSINESS SALES
FUNNELS (EXAMPLES)
•
Lead Magnet Funnel: Lead Magnet-Related Post +
CTA ----> Link in Bio/LinkTree ----> Lead Magnet
----> Email
•
DM Funnel: Service-Related Post + CTA ----> DM
----> Free Consultation
•
Outbound Funnel: Run a Hashtag/Location
search ----> Find potential lead + DM ----> Free
Consultation
Pro Tips
•
Begin your sales conversation using a post with a
CTA to DM your account.
•
Post content related to your lead magnet with a CTA
to learn more using the link in bio.
COURSE WORKBOOK
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Use Instagram as a Sales
Funnel Without Ads, Social Media
Examiner
•
Profitable Instagram Ads to Generate
Sales Funnel Leads, Clickfunnels
•
How Freelancers Can Use Instagram
to Get More Customers, Transcription
Outsourcing
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
If you have a local business and want sales, this
information is absolutely essential. You still need a sales
funnel, and Instagram is one of the best places to drive
people to that funnel.
ACTION ITEMS
❏
Follow and engage with local businesses that
offer similar services or products.
Tactics
Target local businesses that have a similar offering and
follow their followers.
LESSON 6:
•
Use the paid version of CrowdFire.
INSTAGRAM SALES FUNNEL
& OPTIMIZATION FOR LOCAL
BUSINESSES
•
Engage and comment on their pages.
Work with local influencers.
•
Go to their website and work out how to get in
touch.
Coupon code for your local service or offering.
Use Instagram Ads.
•
Ads can target based on location based.
•
From Ad – get their details – convert with a bonus.
Use branded hashtags.
•
Engage and talk with a local audience.
Consider an ecommerce product.
Your Landing Page
Does it ask for email, phone number, or an appointment?
Think about one click upsells to create lifetime
customers.
Think about tools to prevent cart abandonment.
COURSE WORKBOOK
Notes:
Local Businesses and Influencers to Follow
TOOLS & RESOURCES
•
CrowdFire
•
10 eCommerce Tools to Prevent
Shopping-Cart Abandonment –
Updated 2019, OSI Affiliate.
•
How to Find and Use Local Hashtags
on Instagram, But First Coffee.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
LESSON 7:
HOW TO USE INSTAGRAM TO
GENERATE SALES FOR YOUR
NEW ONLINE BUSINESS
A behind the scenes look at how to use IG to generate
sales.
ACTION ITEMS
Essential Strategies:
❏
•
Know your competitors so you can track what
they’re posting.
•
Engage with your competitors’ followers at scale
(you can even DM them if they want to buy).
•
Searching for hashtags about buying the product
and using them to search.
•
Make sure you offer Thank you cards with products
to encourage further action (take a photo with the
product to win something).
Check out the resources and try some of these
strategies.
Direct Message Template (non-pushy)
Hey ____,
Hope you’re doing well. We noticed that you like the look of our product. If you’d like to find out more or grab a
bottle, here’s a 10% coupon that lasts until (date).
Thanks and have a great day!
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
30 Instagram Direct Message Templates
for Your Business, Bigbangram.
•
How to Use Instagram DM’s to 10X your
Sales, Suits Social.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
LESSON 8:
HOW TO CREATE A
HIGH-CONVERTING
LANDING PAGE
Your landing page is the first thing that people see when
they arrive on your website. So, it needs to be awesome
to get and keep attention and drive sales.
ACTION ITEMS
❏
Start planning out your landing page.
Landing Pages
This isn’t your website. It’s a separate page that’s
designed to be the landing page for a specific sales
campaign. Used for:
•
Promos
•
Paid Ads
•
Event registration
•
eBook downloads
•
Webinars
•
Surveys
•
Remarketing
•
Email campaigns
•
Blog opt-ins
Anatomy of a Landing Page
•
Headline
•
Subheading
•
Hero Image (dominant image that appears above
the fold)
•
Benefits and Features of the Product or Service
•
What makes you different to others.
•
Social proof.
•
Call to Action (CTA)
Pro Tips
•
•
NSAMCWADLP – Never Start a Marketing
Campaign Without a Dedicated Landing Page
Don’t send traffic to your website, send it to your
landing page.
COURSE WORKBOOK
Planning your Landing Page Cheat Sheet
Fill in each section with possible landing page content.
Headline
Subheading
Hero Image (dominant image that appears above the fold)
Benefits and Features of the Product or Service
What makes you different to others.
Social proof
Call to Action (CTA)
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
100+ High Converting Landing Page
Templates, Unbounce.
•
25 Proven Call-to-Action Words to
Maximise Conversions, Wishpond.
•
The 30 Best Landing Page Examples To
Learn From and Profit From, The Daily
Egg.
COURSE WORKBOOK
MODULE 5:
SALES STRATEGIES:
INSTAGRAM FUNNELS &
MONETIZATION
In this lesson, I’ll weigh the pros and cons of boosted
posts and give you my key tips what to do about them
in your specific stage of business. In general, it’s hard
to get a measurable ROI with boosted posts. Unlike
Facebook Ads, there is no pixel so you can’t track them.
This is why I prefer other growth hacking methods. The
choice is up to you.
ACTION ITEMS
❏
If you're a small business, employ the organic
growth alternatives outline in this course
❏
If you're a relatively bigger business, only boost
your unicorn posts.
LESSON 9:
Pro Tips
HACKING BOOSTED POSTS
•
Aim to grow organically first. Using Boosted Posts
in the outset is NOT scalable.
•
Only boost the unicorn content that's been proven
to get engagement.
Alternatives to Boosted Posts
•
Influencer marketing
•
Shoutouts
•
Paying for content creation
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Pros & Cons of Instagram’s In-App
Promoting, Medium
•
Facebook Posts vs. Boosted Posts vs.
Facebook Ads, LeadHub
•
How to Boost a Post on Social Media,
Hubspot
•
The Facebook Boost Post Button, How
to Use it And Get Results, Hubspot
•
Don’t Boost Posts on Social Media,
Sociality.io
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
Hashtags will help your content get found and drive your
growth. It’s an easy way to see real improvement in your
followers and engagements.
ACTION ITEMS
❏
Do your hashtag research
❏
Save at least 15 hashtags in your notes.
❏
Use hashtags in the comments of every post.
How to Post Hashtags:
•
Post them in the comments after you’ve put the
post up.
•
Use more than one but remember, there’s a
character limit.
LESSON 1:
HASHTAG STRATEGY
Finding Hashtags:
•
Find them on Instagram by typing a keyword into
the search box and looking at ‘Tags’.
•
Look into subtopics.
•
Find at least 10 hashtags that have at least 1M + or
10M + posts under them.
•
Look at Tags for Likes.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The 2019 Instagram Hashtag Guide:
How to Use them and Get Results,
Hootsuite.
•
11 Questions to Help You Choose the
Right Hashtag, Hash Tracking Blog.
•
Tags for Likes
•
11 Useful Sites to Find a Hashtag for
Social Media, Digital Agency Network.
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
You must create good competitions and giveaways, or
they’ll flop. Competitions and Giveaways are tried and
tested strategies that work.
Characteristics of Great Giveaways
•
Think about who you want to attract and make sure
the prize matches.
•
Consider the dollar value of your prize because it
drives engagement levels.
•
Work with other brands to do ‘Loop’ giveaways
where everyone contributes to the prize.
LESSON 2:
COMPETITIONS &
GIVEAWAYS
ACTION ITEMS
❏
Think about giveaway ideas and what type of
giveaway you’d like to do.
Rules for Giveaways
•
Make sure the prize is compelling to you first.
•
Don’t just giveaway cash because it won’t
necessarily attract your ideal customer.
•
Be as creative as possible to get attention.
Giveaway Ideas
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Create a Worthwhile Instagram
Contest, Sprout Social.
•
How to Run an Instagram Contest: a 10
Step Guide, Hubspot.
•
How to Become a Master of the
Instagram Loop Giveaway, Sked Social.
•
How to Grow Your Email List with
Giveaways, Foundr.
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
In this lesson, I’ll teach you how to use the IG Shopping
feature to get more customers looking at and ultimately
buying your products. This is a really powerful function
if you have an ecommerce business because you can
natively integrate your Shopify store.
ACTION ITEMS
❏
Set up the Shopping feature, tag your products
and build your catalog.
LESSON: 3
BLOW UP YOUR ONLINE
STORE
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
Your Guide to Setting Up IG Shopping
(Tutorial), Instagram
•
The Ultimate Guide to Setting Up Your
Instagram Shop, Oberlo
•
Instagram Shopping 101, Hootsuite
•
Instagram Shopping (Tips and Tricks for
Entrepreneurs), Lightspeed
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
LESSON 4:
“FOLLOW ME FOLLOW YOU”
STRATEGY
This is a great strategy when you’re first getting
started as it will help you get some early traction and
momentum. It will help you to launch with a bang!
ACTION ITEMS
❏
Study your competitors.
Pro Tips
❏
Follow 20-30 potential buyers and start carefully
•
If you follow Instagram accounts, a certain
percentage will follow you in return.
•
Don’t overdo this or your account will be shut down
as spam (20-30 Max over a month).
•
This process can be used for companies with
physical products and personal brands too.
•
Don’t use tools or automate this as you’ll be more
likely to get your account banned.
engaging with them.
How to Implement:
•
Who are your competitors? Follow everyone who
comments on their feed.
•
Engage with your competitors’ buyers and
comment on their feeds.
•
Look for low followers (not an influencer)
•
Should have images with the product so you know
they actually did buy the product.
•
Provide value to them rather than trying to promote.
This strategy takes time and work, but it allows you to
slowly build a list of qualified followers and your 1000
true fans.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
The Technium: 1,000 True Fans, KK.
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
This is an optional strategy, but it can deliver next level
growth and engagement. Don’t allow yourself to get
distracted by this, focus on your business/product page
first.
A Fan Page:
LESSON 5:
UTILIZING FAN PAGES FOR
GROWTH
•
Not a personal or company brand.
•
Focused on a niche topic.
•
Doesn’t look like a business.
•
Used to express creativity and build a business
around a niche market.
•
Attract followers more easily (perhaps because
they’re not associated with selling).
•
It’s a great way to build a community based on your
interests/business.
•
Can grow very fast.
•
You can then expose your large audience to your
products.
ACTION ITEMS
❏
Decide whether a fan page is right for you now.
❏
If yes, then implement all the previous strategies
in your new account.
❏
If not, think about trying it later.
To encourage growth, you can use the same strategies
you would use for other types of accounts:
•
S4S (Shoutout for Shoutout)
•
Tag or shoutout your product on your fan page to
get crossover followers.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
A Guide to Creating a Successful Fan
Account on Instagram, Vocal Media.
•
Top 10 Facebook Fan Pages And
Instagram Accounts In 2018--Cristiano
Ronaldo Takes The Lead, Forbes.
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
Using Instagram’s newest features is a good way to
get crazy engagement and great results. This is an
evergreen, fundamental strategy that will make you
algorithm proof in the long term.
Example: IGTV
LESSON 6:
“AHEAD OF THE CURVE”
STRATEGY
ACTION ITEMS
❏
Keep up to date with Instagram’s new features.
❏
Start creating content for the new feature and
use it as soon as you can.
Instagram is trying to compete with YouTube and wants
more longer form content. So, they’re obviously focusing
on this new feature and will show your video to more
people, which means more engagement.
It doesn’t matter when you read this or what features
Instagram has brought out, this will always work.
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
New Instagram Features for Your 2020
Marketing Campaigns, Embed Social.
•
Top Instagram Updates in 2020 – March
Edition, Adespresso.
COURSE WORKBOOK
MODULE 6:
GROWTH HACKS TOOLBOX
DM or direct message is extremely powerful to drive
more sales and conversions. Instagram is leaning
into this by creating an FAQ feature. This feature will
consist of a set of four predetermined questions user
can choose from when they direct message you. This is
important because it can be the start of a beautiful sales
conversation leading to a paying customer.
ACTION ITEMS
❏
Decide on your four FAQs to roll out
❏
Make sure you have templated responses
to those questions
Pro Tips:
LESSON 7:
CONVERT CUSTOMERS WITH
THE FAQ FEATURE
•
Determine the most common questions your
business receives.
•
Design questions around product benefits & your
prospect's pain points.
•
Have templated responses ready to go.
COURSE WORKBOOK
THE 4 FAQS
Question 1:
_____________________________________________________
Question 3:
_______________________________________________________
Possible Answer:
Possible Answer:
_____________________________________________________
_____________________________________________________
Follow-ups:
Follow-ups:
_____________________________________________________
_____________________________________________________
Possible Answer:
Possible Answer:
_____________________________________________________
_____________________________________________________
Follow-ups:
Follow-ups:
_____________________________________________________
_____________________________________________________
Question 2:
_____________________________________________________
Question 4:
_______________________________________________________
Possible Answer:
Possible Answer:
Follow-ups:
Follow-ups:
Possible Answer:
Possible Answer:
Follow-ups:
Follow-ups:
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
COURSE WORKBOOK
Notes:
TOOLS & RESOURCES
•
How to Set Up FAQ on Instagram,
Howfinity
•
This Instagram Feature is Used on Most
Dating Apps, Here’s What it Looks Like,
BGR.in
•
5 Ways to Turn a DM Into a Sale, Forbes
•
How to Sell on Instagram DM, SmallBiz
Tools
COURSE WORKBOOK