By Ali Martin
Evan Robicheau
Riley Stockton
• One of largest social media outlets in the world
• Share pictures and videos
– Can be shared on other social networks
• Launched in October 2010
– Created by Kevin Systrom and Mike Krieger
– Over 1 million users in a few months
• Currently about150 million
active users
– 70% log on every day
• 55 million photos uploaded
daily
• 65% of the world’s top 100
brands have an account
• User base grown about
23% in last 6 months
• 37% of people consider a business if they can
connect with a picture post
• 63% of people value the image more than the
product description or details
• Picture posts have the highest percentage of
interaction with customers
• http://instagram.com/p/ayj-dCxkBb/#
• Pictures
– Funny or Inspiring
• Hashtags
• Videos
• Interacting with actual customers
– Feedback & criticism
• Special deals for followers
• It’s all about visuals
– Color
– Filters
– Balance business and fun
– Distinct view of the world
• Engaging
and/or
inspirational
– Uplifting
message
– Make your
followers
laugh
• Companies/Products
– #MancrushMonday
– #SelfieSunday
• Selfies of actual employee’s
– #ThrowbackThursday
• Remind followers of pervious products
• Stay Relevant!
– Trends
• Connecting with customers
– No aggressive “buy this” message
– Positive
– Enjoyable
• http://instagram.com/p/i4wSSYDu5Q/#
• Interacting with customers
– Free marketing
– Creates relationships
• Reward your Followers
– Promo Codes
– Special sales
– Event updates
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When is our midterm?
How many users does Instagram have?
What is the growth rate of Instagram?
What is a great way for businesses to attract
customers on Instagram?
• What percentage of people value a picture more
than a text post?
• What is an example of a trending hashtag?