Question
Question
Answer & Explanation
Related Questions
Related Textbooks
Related Courses
숤 Answered step-by-step
Part-A:
...
Part-A:
Case Study
Read the Chapter Case Study "A Flood of Water Consumption Choices" from Chapter No- 1 "Overview of Marketing" Page: - 24 and
25 given in your textbook/E-book - "Marketing" (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? (2.5 Marks)
2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the
four Ps: product, price, place, and promotion? (2.5 Marks)
3. How has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks)
Part-B:
Critical Thinking
Reading required: - Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.
1. Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon
herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?
Chapter-3. (2.5 Marks) (Minimum 150 words)
1. Today, marketers cannot ignore consumers' concerns about the environmental impact of the firm's activities. What are some of the
environmental concerns consumers have regarding marketing activities? Critically examine how can marketers address these
important concerns? Chapter-5 (2.5 Marks) (Minimum 150 words)
2.
3. Taking into account the example of buying "iPads" for personal use versus buying more than "100 iPads" for a firm, how you can
differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)
Important Notes: For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal
articles etc.
Use APA style for writing references.
Business
Management
Human Resource Management
Answer & Explanation
MGT 201
Solved by verified expert 숨
섈 쉋
Part-A:
1
Since the mid-20th century, marketing has had a significant impact on water consumption. In the past, water was primarily consumed
for basic needs such as drinking, cooking, and cleaning. However, as marketing has become more sophisticated, companies have
increasingly used water to sell products and services. For example, bottled water companies use water to sell their products, and
companies that offer water-based recreation use water to attract customers. As a result of these and other marketing initiatives,
water consumption has increased significantly.
2
The three distinct target markets for drinking water are:
Bottled water companies
Question
Answer & Explanation
Related Questions
Companies that offer water-based recreation
Related Textbooks
Related Courses
Households
Bottled water companies use water to sell their products. They use marketing to create value for their customers by offering a
product that is convenient and easy to use. In addition, they use marketing to price their product competitively, to make it available in
a variety of locations, and to promote it through advertising and other marketing initiatives.
Companies that offer water-based recreation use water to attract customers. They use marketing to create value for their customers
by offering a product that is enjoyable and healthy. In addition, they use marketing to price their product competitively, to make it
available in a variety of locations, and to promote it through advertising and other marketing initiatives.
Households use water for drinking, cooking, and cleaning. They use marketing to create value for their customers by offering a
product that is safe and healthy. In addition, they use marketing to price their product competitively, to make it available in a variety of
locations, and to promote it through advertising and other marketing initiatives.
3
The changing societal values have impacted the way in which water is purchased and consumed in the following ways:
Increasing awareness of the importance of water conservation:
As society has become more aware of the importance of water conservation, people have become more conscientious about the way
they use water. They have started to purchase products that use less water and to adopt practices that conserve water.
Increasing concern about the quality of water:
As society has become more concerned about the quality of water, people have become more selective about the water they drink.
They have started to purchase bottled water and water filters, and to use home water treatment systems.
Increasing preference for healthy and sustainable water:
As society has become more health-conscious, people have become more interested in purchasing water that is healthy and
sustainable. They have started to purchase spring water, mineral water, and other types of water that are perceived to be healthier. In
addition, they have started to purchase water that is sourced from sustainable sources, such as rainwater.
Part-B:
1
The first step is to do market research to see if there is a demand for this product. This can be done through surveys, focus groups,
and customer interviews.
Once you have determined that there is a market for your product, you need to create a marketing plan. This plan should include a
strategy for using social and mobile media tools to create excitement for your product.
Some ideas for using social media to create excitement for your product include:
Creating a social media campaign around the launch of your product
Using influencers to promote your product
Running contests and giveaways
Creating informative blog posts and infographics about your product
Mobile media can also be used to create excitement for your product. Some ideas for using mobile media include:
Creating a mobile app for your product
Creating a mobile website for your product
Sending SMS messages about your product
Running mobile ads
By using these strategies, you can create excitement for your product and help it succeed in the marketplace.
2
Nowadays, people are more and more aware of the importance of environmental protection. They have become more and more
concerned about the environmental impact of the firm's activities. Some of the environmental concerns consumers have regarding
marketing activities are:
The impact of marketing activities on climate change
The impact of marketing activities on the depletion of natural resources
The impact of marketing activities on the pollution of air, water and soil
The impact of marketing activities on the loss of biodiversity
As marketing activities can have a significant impact on the environment, it is important for marketers to address these concerns.
Question
Answer & Explanation
Related Questions
Related Textbooks
Related Courses
There are various ways in which marketers can address these concerns, such as:
Educating consumers about the environmental impact of marketing activities:
One of the ways in which marketers can address environmental concerns is by educating consumers about the impact of marketing
activities on the environment. This can be done through various channels, such as advertising, social media, etc. By educating
consumers about the environmental impact of marketing activities, marketers can create awareness and encourage them to make
more sustainable choices.
Developing sustainable marketing practices:
Another way in which marketers can address environmental concerns is by developing sustainable marketing practices. This can be
done by reducing the use of resources, recycling materials, using renewable energy, etc. By developing sustainable marketing
practices, marketers can reduce the negative impact of marketing activities on the environment.
Encouraging consumers to adopt sustainable practices:
Marketers can also encourage consumers to adopt sustainable practices in their daily lives. This can be done by providing
information about sustainable practices, offering discounts or rewards for adopting sustainable practices, etc. By encouraging
consumers to adopt sustainable practices, marketers can further reduce the negative impact of marketing activities on the
environment.
3
There are a few key ways that the consumer buying process differs from the B2B buying process:
In the consumer buying process, the buyer is typically focused on their own needs and wants, whereas in the B2B buying process,
the buyer is focused on the needs and wants of their company.
In the consumer buying process, the buyer is typically only considering one purchase, whereas in the B2B buying process, the buyer
is considering multiple purchases.
In the consumer buying process, the buyer is usually not concerned with the long-term implications of their purchase, whereas in the
B2B buying process, the buyer is often concerned with the long-term implications of their purchase.
In the consumer buying process, the buyer is usually not influenced by others in their decision-making, whereas in the B2B buying
process, the buyer is often influenced by others in their decision-making.
Step-by-step explanation
Part-A:
1
The impact of marketing on water consumption has changed significantly since the mid-20th century. In the past, water was
primarily consumed for basic needs such as drinking, cooking, and cleaning. However, as marketing has become more
sophisticated, companies have increasingly used water to sell products and services. For example, bottled water companies
use water to sell their products, and companies that offer water-based recreation use water to attract customers. As a result
of these and other marketing initiatives, water consumption has increased significantly.
There are a number of reasons why marketing has had such a profound impact on water consumption. First, marketing has
made water more accessible to consumers. In the past, water was often difficult to obtain, and consumers had to travel long
distances to find a source of water. Today, water is readily available thanks to the efforts of companies that bottle and
distribute water. In addition, marketing has made water more affordable. In the past, water was often very expensive, and only
the wealthy could afford to purchase it. Today, thanks to advances in technology and the efforts of companies that sell water,
water is much more affordable. Finally, marketing has made water more desirable. In the past, water was often seen as a
necessity something that was needed for basic survival Today thanks to marketing water is often seen as a luxury item
necessity, something that was needed for basic survival. Today, thanks to marketing, water is often seen as a luxury item,
something that is desirable for its taste, health benefits, or aesthetic appeal.
The impact of marketing on water consumption is likely to continue to increase in the future. As marketing strategies become
more sophisticated, companies are likely to find new and innovative ways to use water to sell their products and services. In
addition, as the world population continues to grow, the demand for water is likely to increase, further driving up consumption
levels.
2
Bottled water companies:
Marketing creates value for bottled water companies by helping them to sell their products. Bottled water companies use
marketing to create value for their customers by offering a product that is convenient and easy to use. In addition, they use
marketing to price their product competitively, to make it available in a variety of locations, and to promote it through
Question
Answer
& Explanation
Related Questions
Related Textbooks
Related Courses
advertising
and other
marketing initiatives.
Companies that offer water-based recreation:
Marketing creates value for companies that offer water-based recreation by helping them to attract customers. Companies
that offer water-based recreation use marketing to create value for their customers by offering a product that is enjoyable and
healthy. In addition, they use marketing to price their product competitively, to make it available in a variety of locations, and to
promote it through advertising and other marketing initiatives.
Households:
Marketing creates value for households by helping them to use water for drinking, cooking, and cleaning. Households use
marketing to create value for their customers by offering a product that is safe and healthy. In addition, they use marketing to
price their product competitively, to make it available in a variety of locations, and to promote it through advertising and other
marketing initiatives.
3
The impact of marketing on water consumption has changed significantly since the mid-20th century. In the past, water was
primarily consumed for basic needs such as drinking, cooking, and cleaning. However, as marketing has become more
sophisticated, companies have increasingly used water to sell products and services. For example, bottled water companies
use water to sell their products, and companies that offer water-based recreation use water to attract customers. As a result
of these and other marketing initiatives, water consumption has increased significantly.
There are a number of reasons why marketing has had such a profound impact on water consumption.
First, marketing has made water more accessible to consumers. In the past, water was often difficult to obtain, and consumers
had to travel long distances to find a source of water. Today, water is readily available thanks to the efforts of companies that
bottle and distribute water.
In addition, marketing has made water more affordable. In the past, water was often very expensive, and only the wealthy could
afford to purchase it. Today, thanks to advances in technology and the efforts of companies that sell water, water is much
more affordable.
Finally, marketing has made water more desirable. In the past, water was often seen as a necessity, something that was
needed for basic survival. Today, thanks to marketing, water is often seen as a luxury item, something that is desirable for its
taste, health benefits, or aesthetic appeal.
The impact of marketing on water consumption is likely to continue to increase in the future. As marketing strategies become
more sophisticated, companies are likely to find new and innovative ways to use water to sell their products and services. In
addition, as the world population continues to grow, the demand for water is likely to increase, further driving up consumption
levels.
Part-B:
1
Social Media
Social media can be used to create excitement for your product in a number of ways. One way is to create a social media
campaign around the launch of your product. This can be done by creating a hashtag for your product and using it to promote
the product on social media platforms such as Twitter and Instagram. You can also use influencers to promote your product on
social media. This involves finding influencers who have a large following on social media and getting them to promote your
product to their followers.
Another way to use social media to create excitement for your product is to run contests and giveaways. This can be done by
giving away free samples of your product or offering discounts on your product.
Finally, you can use social media to create informative blog posts and infographics about your product. This can help educate
potential customers about your product and make them more likely to purchase it.
Mobile Media
Mobile media can also be used to create excitement for your product. One way to do this is to create a mobile app for your
product. This can help customers learn more about your product and make it more convenient to purchase.
Another way to use mobile media is to create a mobile website for your product. This can help customers find your product
more easily and make it more convenient to purchase.
You can also use mobile media to send SMS messages about your product. This can help customers stay up-to-date on your
product and make it more likely that they will purchase it.
Finally, you can use mobile media to run mobile ads. This can help increase awareness of your product and make it more likely
that potential customers will purchase it.
By using these strategies, you can create excitement for your product and help it succeed in the marketplace.
Question
Answer & Explanation
Related Questions
Related Textbooks
Related Courses
2
One of the ways in which marketers can address environmental concerns is by educating consumers about the impact of
marketing activities on the environment. This can be done through various channels, such as advertising, social media, etc. By
educating consumers about the environmental impact of marketing activities, marketers can create awareness and encourage
them to make more sustainable choices.
For example, a company might produce a commercial that informs viewers about the amount of energy that goes into
producing a single product. The commercial might also provide tips on how to conserve energy, such as turning off lights when
leaving a room. By educating consumers about the environmental impact of its products, the company can encourage them to
make more sustainable choices.
Another way in which marketers can address environmental concerns is by developing sustainable marketing practices. This
can be done by reducing the use of resources, recycling materials, using renewable energy, etc. By developing sustainable
marketing practices, marketers can reduce the negative impact of marketing activities on the environment.
For example, a company might switch to using recycled materials in its packaging. The company might also use energyefficient lighting in its factories and offices. By developing sustainable marketing practices, the company can reduce its impact
on the environment.
Marketers can also encourage consumers to adopt sustainable practices in their daily lives. This can be done by providing
information about sustainable practices, offering discounts or rewards for adopting sustainable practices, etc. By encouraging
consumers to adopt sustainable practices, marketers can further reduce the negative impact of marketing activities on the
environment.
For example, a company might offer a discount to customers who recycle their products. The company might also provide
information about how to recycle the products on its website or social media channels. By encouraging consumers to adopt
sustainable practices, the company can further reduce its impact on the environment.
3
In the consumer buying process, the buyer is typically focused on their own needs and wants, whereas in the B2B buying
process, the buyer is focused on the needs and wants of their company.
When a consumer is making a purchase, they are typically only considering their own needs and wants. For example, if a
consumer is buying a new car, they will likely only be considering their own personal needs and wants, such as the type of car
they want, the color they want, the features they want, etc. In contrast, when a business is making a purchase, they are
typically considering the needs and wants of their company as a whole. For example, if a business is buying a new fleet of
vehicles, they will likely be considering the needs of their business, such as the type of vehicles they need, the number of
vehicles they need, the features they need, etc.
In the consumer buying process, the buyer is typically only considering one purchase, whereas in the B2B buying process, the
buyer is considering multiple purchases.
When a consumer is making a purchase, they are typically only considering that one purchase. For example, if a consumer is
buying a new car, they will likely only be considering that one car. In contrast, when a business is making a purchase, they are
typically considering multiple purchases. For example, if a business is buying a new fleet of vehicles, they will likely be
considering the purchase of multiple vehicles.
In the consumer buying process, the buyer is usually not concerned with the long-term implications of their purchase, whereas
in the B2B buying process, the buyer is often concerned with the long-term implications of their purchase.
When a consumer is making a purchase, they are usually not concerned with the long-term implications of their purchase. For
example, if a consumer is buying a new car, they will likely only be concerned with the immediate implications of their
purchase, such as how the car will get them from A to B. In contrast, when a business is making a purchase, they are often
pu c ase, suc as o
t e ca
get t e
o
to
co t ast,
e a bus ess s
a
g a pu c ase, t ey a e o te
concerned with the long-term implications of their purchase. For example, if a business is buying a new fleet of vehicles, they
will likely be concerned with the long-term implications of their purchase, such as how the vehicles will impact their business in
the future.
In the consumer buying process, the buyer is usually not influenced by others in their decision-making, whereas in the B2B
buying process, the buyer is often influenced by others in their decision-making.
When a consumer is making a purchase, they are usually not influenced by others in their decision-making. For example, if a
consumer is buying a new car, they will likely only be influenced by their own personal preferences. In contrast, when a
business is making a purchase, they are often influenced by others in their decision-making. For example, if a business is
buying a new fleet of vehicles, they will likely be influenced by the opinions of their employees, their customers, their suppliers,
etc.
Question
Answer & Explanation
References
Related Questions
Related Textbooks
Related Courses
Dhruv Grewal, Marketing (New York: McGraw-Hill Education, 2016), 12-13.
Is this answer helpful?
Helpful
싙
Unhelpful
싗
Report this answer
Add to library
Saudi Electronic University / MGT / MGT 201 / Part-A:
...
Related Answered Questions
숵 Q: CHAPTER 3: DOING BUSINESS IN GLOBAL MARKETS. • The theories of comparative and absolute advantage. • Strategies for reac
숵 Q: Course MS104; Human Resource Management Instructions: utilizing chapter 6 reading material, answer the posed question:
숵 Q: a. Define compensation explaining to its two components. (4 marks) b. Labour in any organization expects fair compensati
숵 Q: Case Study 3 Shell's Top Recruiter Takes His Cues from Marketing When Navjot Singh joined Royal Dutch Shell in 2003, the
숵 Q: Assume you are the human resource manager of a medium sized organization (less than 100 people) and just finished the st
See more 쇵
Can't find your question?
Ask a new question
숥
We have related textbook solutions for you!
This textbook contains questions and
solutions related to the question you are
viewing.
Chapter 4 / Exercise 4.9
Business Communication: Process &
Product
Guffey/Loewy
Expert Verified
Browse all Textbook Solutions
View Solutions
Search
Expert Help
Study Resources
Upgrade
Related Course Resources
MGT 101
MGT 211
Saudi Electronic University
Saudi Electronic University
섵 599 Documents
섵 316 Documents
❓ 47 Question & Answers
❓ 23 Question & Answers
Question
Answer & Explanation
Related Questions
M
Saudi Ele
섵 292 D
Related Textbooks
Related Courses
❓ 28 Qu
솩 솩 솩 솩 솩 솩 솩 솩 솩 솩 솩 솩
Company
Get Course Hero
Careers
About Us
iOS
Leadership
Scholarships
Android
Careers
Sitemap
Chrome Extension
Campus Rep Program
Q&A Archive
Educators
Standardized Tests
Tutors
Education Summit
Help
Legal
Connect with Us
Contact Us
Copyright Policy
College Life
FAQ
Academic Integrity
Facebook
Feedback
Our Honor Code
Twitter
Privacy Policy
LinkedIn
Terms of Use
YouTube
Attributions
Instagram
Copyright © 2022. Course Hero, Inc.
Course Hero is not sponsored or endorsed by any college or university.
1
A