BUSINESS PLAN
Introduction
Lé dessert is a newly established pastry store located on Numancia street,
Binondo Manila. The Le dessert contains two products Choco Truffles and
Fudgebar cake. The business goal is to make a profit and expand our business.
The target market is all those people who love eating dessert and our products
are rich in calcium and iron. One of the benefits of our product is will help
people improve their mood and will help people improve their brain function.
Also, it can help the student to concentrate and focus while studying.
Executive Summary
Lé Dessert is an online store located on Numancia Street Binondo, Manila. We have two
products which are Fudgeebar Cake and Choco Truffles, this is the most delicious dessert in
Manila because it has a slight sweetness in every bite, our business can be accessed on the
online platform, we have on the marketplace, and our Facebook page. We deal with meet up
nearly Binondo and Tondo. We accept the delivery but it had an additional shipping fee, our
place is near a school, a hospital, and other establishments, so you can find it easily and our
price for the dessert is kinda low, all of the students, workers, and nurses can find the best
dessert in Binondo and Tondo
Business Opportunity
The LE Dessert brand presents a number of business opportunities, including
the development of a franchising model to broaden the brand nationally, the
opening of an online store to sell the desserts nationally, collaborations with
restaurants and cafes to include the desserts on their menus, and the
development of catering services for weddings, events, and business gatherings.
Additionally, LE Dessert might try to set itself apart by creative marketing
initiatives, partnerships with other culinary businesses, and investigating the
potential for developing new goods to enhance their current dessert offers.
Taking Advantage of Opportunity
We take advantage of the opportunity since our area is surrounded by
condominiums, schools, and establishments. Nearby people in our area are
mostly employed and the population of people living is currently high that gives
opportunity to establish and operate our business.
Target Market
Le Dessert's target market is those people who want something good quality
chocolate and faster transactions. The target market is students and teenagers
with an age range of 8-18 years old and also the main target market is workers
and employed people with an age range of 25-50 years old and with an income
of 8,000 monthly
Business Model
KEY
KEY
KEY
VALUE
PARTNERS ACTIVITIES RESOURCE PROPOSITION
Retailers
REVENUE
STREAM
Online ServiceProvide the needs
of customers
using online apps
and social media
• Human
Resources
• Technology
(Online App,
Online store,
Internet, etc.)
COST
STRUCTURE
- To provide
customers with a
unique and
pleasurable
experience with our
product " Choco
Truffles and
Fudgeebar Cake".
MAJOR
INVESTMENT
Product Pricing:
Own investment of the
Choco Truffles per box entrepreur
of 20 pieces: 260
Fudgeebar Cake per box
of 20 pieces: 250
ingredients cost per box
of order: 180
labor cost: 400 per day
Marketing and sales strategy
Building a solid online presence through social media and digital advertising
will be the main emphasis of our marketing and sales plan for LE Dessert.
Additionally, we will collaborate with neighborhood cafés and restaurants to
add our desserts to their menus. To reach a larger audience, we will also take
part in food festivals and events to promote our company and products. In order
to increase sales, we'll run seasonal specials and discounts to entice clients to try
our delicacies and win their loyalty. To keep our customers and encourage
favorable word-of-mouth recommendations, we will also place a high priority
on providing exceptional customer service.
The Competition
Financial Analysis
Ownwer/Staff
Implementation Plan
Proponents
Target Customers
The target customer of our business is the Residence in Binondo specifically in
the Numancia Residence, we see them as one of our customer because our
pastry store is specifically located in numancia street. Our next target costumer
are the Patient, doctor's and other workers of Mother and Child Hospital it's
because some of them is more likely budget food like our product because
product is very affordable. Lastly is the Student's of Jose abad santos, Raja
soliman, pedro guevarra and the Teacher's of that schools, we think our biggest
customer is the students together with the teacher's because students and
teachers is really love the taste of sweet food because it can give them a hype
energy so they become more productive and also it can help them in the brain to
be more functional and focused given by the sweetness flavor of our product.
Value Proposition
The Lé dessert value proposition is to provide customers with a unique and
pleasurable experience, we focus on both flavor, texture and sweetness at the
same time. We believe beauty and taste should be directly proportional to each
other. We don't believe in preservatives so we don't add any of it. Everything
you see on our cakes contributes to the flavour and texture balance of the cake.
Our Choco Truffles and Fudgee Bar Cakes are baked in small batches to ensure
freshness, quality and consistency. Nothing is mass produced and each choco
truffles and fudgeebar cake is freshly baked, and handmade individually, in the
kitchen, everyday. With our true focus on flavour, you can be assured of fresh,
unique and natural choco truffles and cakes in every bite, every time!
Customers can buy our product throu online to lessen the hussleness of the
buyer and you ca nbuy everyday from the time of 7am to 10pm, we also have
delivery with a minimal fee so that you won't get tired of going to our location
and we make sure to deliver your order safety and properly.
Market, and Product Offering
Enterprise Strategy