BASIC OF E-COMMERCE
NAME:- Nirvana Palit
YEAR:- 4TH .
ROLL NO:- 24100320039
STREAM:- ELECTRONICS & COMMUNICATION ENGINEERING.
• Ecommerce or electronic commerce is the trading of goods and services on the internet. It is your
bustling city center or brick-and-mortar shop translated into zeroes and ones on the internet
superhighway. This year, an estimated 2.14 billion people worldwide will buy goods and services
online.
• Ecommerce one way among many that people buy and sell things in retail. Some companies sell
products online only, but for many, ecommerce is a distribution channel that’s part of a broader
strategy that includes physical stores and other revenue streams. Either way, ecommerce allows
startups, small businesses, and large companies to sell their products at scale and reach customers
across the world.
• An ecommerce website is your digital storefront on the internet. It facilitates the transaction
between a buyer and seller. It is the virtual space where you showcase your products, and your
online customers make their selections. Your website acts as the product shelves, sales staff, and
cash register of your online business channel.
• Businesses might create a branded store experience on a store like Amazon,Flipkart,Ajio,Myntra,Ebay,Alibaba etc build their own commerce site on a dedicated domain, or do it all for a multichannel approach.
• Ecommerce takes as many different forms as there are various ways to shop online channels. A few
common business models that shape the world of ecommerce are:
• B2C – Businesses sell to individual consumers (end-users). The most common model with many
variations.
• B2B – Businesses sell to other businesses. Often the buyer resells products to the consumer.
• C2B – Consumers sell to businesses. C2B businesses allow customers to sell to other companies.
• C2C – Consumers sell to other consumers. Businesses create online marketplaces that connect
consumers.
• B2G – Businesses sell to governments or government agencies.
• C2G – Consumers sell to governments or government agencies.
• G2B – Governments or government agencies sell to businesses.
• G2C - Governments or government agencies sell to consumers.
• Online shopping evolves and shifts daily. People shop from their computers, phones, tablets, and
other devices. They patronize websites, visit social media pages, and participate in thriving virtual
channels. Here’s an overview of three distinct methods of conducting ecommerce today.
• M-commerce:• Online transactions that take place on mobile devices are known as mobile commerce or “mcommerce.” With portable devices in the hands of consumers worldwide, it's no wonder mcommerce is expected to overtake non-mobile commerce in 2021.Many people now do their
product research and online purchasing through their phones. This trend shows no signs of slowing,
so it’s essential to optimize your online store for mobile.
• Enterprise ecommerce:• Enterprise ecommerce is the buying and selling of products to large companies or organizations. If a
large business sells many different types of products or has multiple brand lines and transitions into
selling online, then it is participating in enterprise ecommerce.
• Social media E-commerce:-
• Social media can help you market and promote ecommerce stores to a broad audience. Just as social
media enables you to connect with friends and family, it also has the potential to attract customers
to your business. Done well, social media marketing engages customers in an informal setting.
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1.
2.
3.
Social media can help you:
Attract new customers.
Build brand awareness.
Generate online sales.
• Conducting sales online has some significant advantages. Among the top benefits, ecommerce:
1.
Is growing rapidly.
2.
Offers global marketing reach.
3.
Provides the ease of ordering products online.
4.
Generally involves lower operating costs.
5.
Gives direct-to-consumer access.
• Despite a lot of advantages, ecommerce does have downsides. Some businesses may try to avoid
ecommerce due to challenges like:
1.
Limited face-to-face interaction.
2.
Technical difficulties.
3.
Data security can be a challenge.
4.
Shipping and fulfillment at scale.
•
Cyber security is essential for e-commerce because cyber attacks can result in loss of revenue, of data
and of overall viability for businesses.Cyber criminals use advanced tactics to steal information from
businesses.
With e-commerce, it’s not just your data that you’re protecting; it’s your customers’ data that you need
to be careful with. A breach in your cyber security systems could mean the loss of your customer’s
information. And that could cost your business the trust and reputation that you’ve worked to build up.
• Cyber security for online merchants has never been more important than it is during our daily
life.So it is very importent to stay vigilant and protect your company against cyber criminals.
• There is no foolproof way of protecting your e-commerce store against cyber criminals. But by
taking these steps you can do everything possible to keep your business secure.
1) Have a cyber security policy in place.
2) Create strong passphrases.
3) Use a secure e-commerce platform.
4) Don’t fall for phishing scams.
THANK
YOU