95-732 eCommerce Marketing
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Instructor: Thomas W. Bajzek, twb@andrew.cmu.edu
Goals
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Examine eCommerce and eBusiness
Examine relationship of eCommerce and Marketing
Examine traditional marketing in eCommerce context
Consider effects of technology on marketing
Recognize opportunities for improving marketing via
technology
Format
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Some lecture
Readings and discussion
Papers
– Two minor papers
– Term paper
Expectations
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Read
Think
Discuss
Write
Individual work
Readings
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Book
– David Siegel, Futurize Your Enterprise
Web
– Numerous current materials
Other sources
– Other books
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Seth Godin, Permission Marketing
– Other print media
Discussion questions
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In class
Written
Grading
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Class discussions: 10% in all
– Students will be assigned to each of 9 units to
respond to discussion questions
Short papers: 15% each
– Due March 24, April 19
– 3-5 pages of text, plus other materials
– Analysis of readings other than the text
– Submitted in two forms
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Hard-copy, and replying to Assignment on TeamCMU
Quizzes: 10% total
Grading, cont’d
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Term paper: 50% total
– Due May 10
– Research paper of 10-15 pages
– Topics
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eCommerce impact on traditional marketing
Critiques of particular Marketing techniques
Proposed eMarketing campaign
Proposed improvements through technology
Feasibility and credibility analysis of textbook scenarios
– Submitted in two forms
Quizzes
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Outside class time, in weeks when no paper is due
Announced, administered, and graded via TeamCMU
– Limited availability (probably 2 days)
A few questions each time related to readings
TeamCMU
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Threaded discussion software for course
administration
– For public information/discussions relating to the
course
– (Use email for private communications)
Reminder section
– Administrative notices
– Course calendar
– Your personal calendar (if you want it)
TeamCMU, cont’d
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Assignments
– Submit by replying
Quizzes
– Have deadline for taking
– Students can review later, but not submit
Course discussion