eyeLock
Business Plan Presentation
Prepared & Presented By:
Team - BlackCaps
Project Manager
Financial Manager
Marketing Manager
The Team
Operations Manager
eyeLock
eyeLock is launching a new product in the market
and with a first mover advantage, the company is
innovating an Automated attendance system
which is reliable, convenient and accurate to solve
the need of having a system that takes
attendance automatically and provides a report
to the respective authority.
Competitive
Advantages
• Unique, innovative and new to market
• Cost effective
• Eco-friendly product
• Time-savvy
• Reliable and accurate
Market
Summary
Primary Target Market –
Educational Institutes In
Canada
Secondary Target Market –
Small & Large Scale Businesses
Innovative Product Which Will
Drive The Demand
No Direct Competitors
Business
Location
• Primary office – Innovation
Centre, Kelowna, BC
• Office Rent - $2000
Cost-plus Pricing
Product Cost - $235 Per Unit
Installation
Product Selling Price - $849 Per
Unit Installation
An Average Price For Biometric
Fingerprint Scanner Is $459
Pricing
Strategy
Distribution Strategy
Inventory Stock For Next
Month Sales
For Short Distance
Deliveries – Item Will Be
Carried By Sales Person
For Long Distance
Deliveries – Product Will
Be Mailed Out Through
Canada Post
For Advance Bulk Orders
– Item Will Be Shipped
Directly From Supplier.
Advertising in trade shows and
magazines
Promotion
Strategy
Sales promotion
Personal Selling
Total required start-up
amount is - $230,000
Bank Loan - $100,000 (at
8% for 10 years)
Owner’s equity $130,000
Office Equipment Cost - $44,000
Financing
Software & Website Development Cost $45,000
Cash Reserve - $141,000
Management Planning
Project Manager – Kalpesh
Choudhary
Marketing Manager – Sachin Patel
Developing business goals and objectives
Designing new marketing strategies
Assigning team goals and project tasks
Constant Research & Development
Ensuring project completion within time
frame and budget
Exploring new business opportunities
Management Planning
Financial Manager – Harshit Patel
Operational Manager –
Harekrushna Patel
Reviewing financial reports
Ensuring task achievements
Monitoring accounts and financial forecast
Monitoring day-to-day activities
Improve organization’s financial health
Hiring & forming the highly skilled team
Business bearing loss for 1st year - $52,461
Business will generate profit of $79,534 from second
year onwards.
Financial
Results
Company would reach its break-even in 1.5 years.
Break-even units per month = 38 units
Company has cash reserve
of $141,000
Can sustain up to 4
months with zero sales
Financial
Results
Ratio
2020
2021
Gross Profit Ratio
69.55%
72.95%
Return on Equity
-68%
51%
Return on Assets
-31%
33%
Total Asset Turnover
1.99
2.07
Debt to Assets
54.58%
35.33%
THANK YOU!
Questions?