VISIONFUND UGANDA
JOB DESCRIPTION
Today’s Date
20th May 2021
Job Title (HR Role)
Manager, Micro & Small Enterprises (MMSEs)
Supervisor’s Title
Chief Operations Officer
Supervises
Chief Executive Officer
PURPOSE OF POSITION
 To effectively manage and champion the implementation of growth and retention strategies in the segment
of Micro and Small Enterprises (MSE) within the Operations department of VisionFund Uganda.
MAJOR RESPONSIBILITIES
% Time
(30%)
MSEs Strategy
development
(30%)
Sales Management
Major Activities
 Develop an MSE Strategy for all the Regions
 Support Regional staff to develop business plan and
annual work plans that are executable.
 Provide input and guidance into the development of
annual regional sales plans that are executable
including running back to back sales campaigns
 Drive profitability in all the Regions
 Responsible for the overall performance and
championing of growth and retention within the
MSE segment by building strategic partnerships,
sighting new growth opportunities, driving sales
initiatives in line with the Credit development
strategy as well as acquiring and building
relationships with profitable MSE customers for
VisionFund Uganda.
 Drive, allocate and monitor the regional sales
budget and strategies under the MSE market
segment
 Daily/weekly/monthly measurement and analysis of
key sales indicators: leads, referrals, applications,
decline rates, take up rates, utilization, active
accounts and in active accounts and account
closures as well as some related financial key
indicators: assets and liabilities, margins.
 Reviews the performance of the MSE business on a
daily, weekly and monthly basis and develops shortterm strategy shifts to ensure that overall
performance targets within the MSE segment can be
met in compliance with credit policies and
procedures of the institution.
 Drive sales activities and campaigns working hand in
hand with the Regional team, Branches, and
Business Development team.
 Translate sales plans into meaningful sales scorecard
at a Branch and individual level (e.g. Manager Branch
Credit Officers and Credit Supervisors)
 Visit Branches and customers to drive productivity
of credit staff.
 Continuously monitor and recommend appropriate
responses and action to competitor activity
 Drive channel optimization within the various
regions.
1
End Results Expected
 Increase market
coverage, inch
 Productivity
 Profitability




Portfolio growth.
Profitability
Brand Affinity
Improvement in
impact numbers




(15%)
Customer Service
Management
Guide the regional and branch teams on sales
performance inclusive of specific tactics for
improvement and optimization
Pro-actively drive and be involved with projects that
aim to improve sales measurement, performance
tracking and MIS
Create customized reports to the COO, Regional
and Branch teams and other stakeholders based on
agreed report process and timelines
Align productivity of credit staff to regional
financials
Measures:
 Productivity per Credit staff
 Balance sheet growth against target

 Works with the branch teams to develop customer
approaches for individual MSE relationships, setting
size of wallet and cross-sell targets, and providing
regular coaching and feedback to them on their
progress towards achieving objectives.
 Establish service standards for all staff and drive the
service culture among staff as a means of retaining
customers.
 Perform a high level problem solving role by
analysing root causes, effectively addressing them to
minimize future reoccurrences
 Drive customer retention strategy within the
Branches
 Address delays impacting turnaround times on key
processes (such as rejected applications, delays in
disbursement due to differing phone numbers, loans
processing.)Within the branches and escalate
unresolved issues to relevant departments as
required.
 Analyse service trends and provide solutions to the
identified gaps/lapses i.e. service lapses, peak times
or system break down
 Hold customer forums to gather customer feedback
on the general service provided by staff at VFU.
 Promote the VFU brand through sales and service.
 Manage adherence to the Financial Consumer
Protection guidelines at the region
 Visit customers to strengthen relationships and build
retention.
 Partner with Regions to implement service initiatives
that will drive business growth.
 Profitability
 Mission orientation
 Client Retention
Measures:
 Satisfactory customer survey feedback
 Customer retention trends
 Percent growth of self-service channel utilization
 Turnaround time for key processes within agreed
standard
(15%)
People Management


Provide sales coaching to branch staff as required
Identify knowledge and skill gaps then work with
the Branch Manager and HR Manager to
recommend appropriate interventions
2
 Retention of staff
 Productivity.
 Employee capability
built.



Have an input in the performance contracts of
credit staff and participate in monitoring, reviewing
and appraising credit staff in order to maintain
performance at required levels
Conduct meetings with credit staff to communicate
relevant information and obtain feedback on sales
issues within the branches
Manage the handover process in accordance with
laid down procedure

Measures:
 Strategically aligned performance contracts for
all credit staff
 Completed orientation and probation review
documentation
 100% training for all credit team
(10%)
Risk and Control
Management
 Responsible for the management of the Credit Risk
for all MSE Loans through analyses, development and
implementation of a comprehensive Asset and
liability strategy that optimizes the MSE balance sheet
for VisionFund Uganda.
 Identify and manage business risks from both a
customer and VFU perspective by adhering to the
appropriate control mechanisms to minimize risk
exposure
 Drive KYC compliance for existing and new business
in VisionFund Uganda to mitigate any risks.
 Take action on non-KYC complaint clients/ accounts.
 Accountable for non-performing loans in the
different regions.
 Address and resolve all service audit and risk findings
within the region as and when they arise

Measures:
 Satisfactory audit results

 Compliance
adherence.
 Business continuity.
 Risk free environment.
 Zero losses.
 Quality Loans
KNOWLEDGE, SKILLS AND ABILITIES
List education, knowledge & skills, licenses preferred, and all experiences required to perform this position in a
fully competent manner.
Minimum education, training and experience requirements to qualify for the position:
List academic, technical skills or other knowledge required as a minimum qualification for this position.
 Bachelor Degree in Business Administration or Accounting
 Master in marketing, Business Administration/Accounting added advantage
 Very good knowledge of oral & written English
 Very good analytical & reporting skills
 5 years experience in credit management and savings & deposit operations
List additional work experience required as a minimum qualification for this position.
 Good knowledge of VFU, WV &VFI Partnership
 Proficient in Microsoft office application
3




Excellent trainer, facilitator, mentor and coach
Capacity & willingness to take responsibility and develop sense of rectitude
Familiar with Core business
Model and demonstrate effective Christian leadership and able to lead daily devotions.
4