Jennifer Vangelisti Dr. Walter Intro to Marketing 13 Sep 2021 Case Study: SWOT Analysis - Strengths: 1. The first strength I would like to acknowledge would be the qualities in Oxo’s strategy within the advertisement video that separates them from competitors. With the punctual edited clips of the straws being used and the convenient example of the straw cleaner tool being utilized, consumers can visualize this product being implemented into their daily lives. Most competitors fail to relate to the lives of consumers. 2. After observing Oxo’s advertisement video, I noticed another strength which is the skilled and knowledgeable staff that acts as the company’s internal resource for creating aesthetic and quality videos. The editing was concise and the angles of each clip appeared professional. The concise captions that accompanied some clips also support engagement and clarity. Weaknesses: 1. A weakness I noticed would be resource limitations. I noticed the company utilized a simple and uninteresting background song in the video. If Oxo had better resources such as a wider selection of music to choose from or an enhanced team of professional sound production staff, this weakness may not exist. 2. Another weakness I would like to acknowledge would be an unclear selling proposition. Despite the implementation of the straw into a consumer’s daily life that was involved in the advertisement, I believe there should have been a variety of scenarios that involve the utilization of the metal straw to enhance the idea of its versatile benefits. Opportunities: 1. An opportunity Oxo could take advantage of would be the emerging need for this product. With the popularity in stainless steel straws growing excessively during the past few years, this is the best time to make an abundance of sales. 2. Another opportunity I have noticed would be the lack of competitors in the area. With the lack of competition surrounding Oxo’s release in stainless steel straws, they will be able to take full advantage in meeting the needs of consumers who desire these straws. Threats: 1. A threat I am observing would be emerging competition. There may be companies that view the success that Oxo’s experiencing with selling stainless steel straws and will proceed to market the same product. Oxo may then lose some of their consumers. 2. Another threat that has caught my attention would be negative press and media coverage. With there being negative press concerning plastic straws, it may begin to harm the production of stainless steel straws as well. Despite stainless steel straws being reusable, they may be harmful to the environment after they are thrown away which may threaten Oxo if negative media coverage spreads this information. Do you think this product will sell? Would you buy this product? Explain why or why not. This product will definitely sell and be successful. It is a useful, daily item that consumers will feel thrilled using since they will feel as if they are being environmentally friendly while saving money. If they purchase reusable straws, they will not need to continuously purchase plastic straws. This product is also aesthetically pleasing with the color silicone tips and extendable features. I would buy this product. It would personally feel like an investment since I will not need to purchase anymore plastic straws in the near future. I am also drawn into the strengths of the advertisement video that is marketing the straw’s benefits and usefulness.
