Business Communication
Role of Social Media in Business Communication
Social Media
Websites and Applications that enable users to create and
share content or to participate in social networking. Social
media allows people to connect in the online world to form
relationships for personal, political and business use.
Usage of Social Media in Business.
Usage of Social Media in Business.
Usage of Social Media in Business.
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Since the 2018, social media has grown to become an even more crucial
element of digital communications strategies.

Social media delivers measurable results in sales, leads, and branding. It
offers marketers great ROI, enabling them to reach a large audience at a low
cost.

There are 3.48 billion social media users in 2019, with the worldwide total
growing by 288 million (9 percent) since this time last year.
Why Social Media?

Online adults aged 18-34 are most likely follow a brand via social
networking (95%)

71% of consumers who have had a good social media service experience
with a brand are likely to recommend it to others.

63% of customers actually expect companies to offer customer service via
their social media channels, and 90% of social media users have already
used social media as a way to communicate with a brand or business.

Visual content is more than 40 times more likely to get shared on social
media than other types of content.
Facebook statistics in Business

In 2015 Facebook influenced 52 per cent of consumers’ online and offline
purchases, up from 36 per cent in 2014.
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There are now more than 50 million small businesses using Facebook Pages
to connect with their customers (Source: Facebook). 4 million of those
businesses pay for social media advertising on Facebook. (Source: Forbes)

The best time to post on Facebook is 3:00 p.m. on Wednesday. Other
optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–
4:00 p.m. on Thursdays and Fridays.
Twitter Statistics in Business.

Usually best for Personal Branding.

Link clicks account for 92% of all user interaction with tweets.

78% of people who complain to a brand via Twitter expect a response
within an hour.

There is a total of 1.3 billion accounts, but 336 million are active.(Growth
of twitter has slowed down). But for now Twitter has found new growth.

Latest study by Locowise found that adding hashtags had no effect on
engagement rates. In fact, tweets without hashtags outperformed tweets
with hashtags.
Twitter’s Stock Price
Instagram’s Statistics in Business.

Top brands on Instagram are seeing a per-follower engagement rate of
4.21% which is 58 times higher than on Facebook and 120 times higher
than on Twitter

Media brands are the most active whereas business services, financial
services, and fast moving consumer goods have the lowest percentage of
brands represented on Instagram.

Products were the top content types for the top 200 global brands in terms
of engagement, at 60% in 2015 beating lifestyle category by over 20%.
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Posts tagged with another user (56%) or location (79%) have significantly
higher engagement rates