Communication Tools to
Build Relationships
Beth Osmund
Cedar Valley Sustainable Farm
 Newsletter
 Electronic
‘post cards’
 Email
 Facebook
 At
The Farm Table (Blog)
 Twitter
 Pinterest
 Instagram
 1204
contacts
 ~50%
open rate on newsletter
 >75%
open rate on reminder emails
 Use
a template to speed up creation
 Always include a link back to website
 Carefully use content from other sources
 Use consistent branding
 Link to longer articles
 Respond
 Utilize
promptly
‘canned responses’
 bcc
 One
rather than many
 Used
for customer specific
communications
 Renewal
 Thank
reminders
you notes
 1200
 Changes
+ likes on our farm’s page
in the fb algorithm have had a
huge effect on page views

 Establish
 Link
a regular schedule
from newsletter
 Encourage
social shares
 Invite
comments
 Send
messages to specific people
 Communicate
 Use
with people you don’t know
#hashtags to join a conversation
 Visual
with links
 Recipes
 Life
on the farm
 Twitter
 Others
for pictures
can share pictures using #hashtags
 Hoot
Suite
 Spreadsheet

Facebook cedarvalleysustainable

Pinterest cedarvalleyfarm

Twitter @CedarValleyFarm

Instagram CDRvalleyfarm

Email cdrvalleyfarm@gmail.com

www.cedarvalleysustainable.com
True wealth is an
interconnected web of mutually
beneficial relationships.