2014 Annual Report
A decade of supporting our partners
Egyptian Information Telecommunications
Electronics & Software Alliance
Index
Acknowledgement
p3
A Word From The Chairman p4
EITESAL in a glance
p6
- Vision & Mission
p6
- Our Values p6
- EITESAL Vows
p6
- Strategic Goals p7
- Management & Governance p9
- EITESAL Role & Stakeholders
p10
Election Of The New Board
- EITESAL Bylaws
p11
- Board Activities p11
- Board Members
p12
- Executive Staff p13
Membership Growth - New Members in 2013
p2 Annual report 2050
p11
p14
p15
EITESAL New Branding p17
EITESAL Organizational Structure
p17
Activities & Programs p18
- Electronics Division p18
- Software Division
p20
- Business Process Outsourcing Division p23
- System Integrators Division
p24
- HR Committee Activities
p24
Member Services
p25
International Exposure & Activities
p29
Cooperation with MCIT & ITIDA
p31
EITESAL The Master NGO
p32
Engagement With Multinationals
p33
Perspective 2014 Activities
p34
Acknowledgement: On January 2013, eight board
members left their seats in the bi-annual board renewal.
EITESAL is grateful to their efforts that contributed in
making it a pillar of the ICTE civil society and the leading
NGO in Egypt.
These Contributing Board Members Are:
Adel Adib Alfa Electronics
Hisham Haddara Si-Ware
Hesham Abdel-Rasoul RAYA Integration
Karim Khorshed Egyptnetwork
Tarek El Hemaily Teletech
Tarek Thabet MegaCom
Sameh Montasser Solution Consulting
Sherif Bayomy Microsoft
They contributed voluntary efforts to serve the
community and enhance the image of EITESAL. We
wish them all the best and continuous success.
Best Of Luck :)
Annual report 2050 p3
A Word
From The
Chairman
‘Hazem El-Tahawy’ Managing Director @ MentorGraphics >
p4 Annual report 2050
was born in 1997
Under the name of “The Egyptian High Tech. Association”, EHITA.
We already remember that day sitting in Thebes hall in Semir amis
intercontinental hotel with few companies gathering to form the new
organization. Remembering Atef Helmy, Ahmed Bahgat, Hashem Zohair,
Walid Gad, Mohamed Shedeed, Adel Adib and many others forming the
first General Assembly of EHITA.
Understanding markets We love our members
For the next 6 years we were striving to survive,
The last year 2013 was actually a year of
deliver services to our community, but we
transformation for EITESAL to expand outside
remained limited in volume and resources
Greater Cairo region to attract members in
On 2004 another small NGO, Egyptian Software
other regions. We are now collaborating with
Alliance, ESA decided to merge with EHITA to
DTA in Mansoura, ASITA in Alexandria, and
form the first non-profit civil organization called
Etisal Assiut in upper Egypt.
EITESAL to represent the whole ICTE industry in
With our position in the Egyptian ICTE
Egypt. Starting with 43 members our membership
has grown to reach now 390 members.
community is getting more profound, we
started to go to Africa and formed the African
ICT Association together with other 6 African
Calculated risks
nations. Five other nations joined AFICTA
We were strongly supported by the Ministry of
EITESAL membership data base includes
Communications & Information Technology and
more than 470 members with three chapters
its affiliate ITIDA. During the years 2004-2009 we
and more to come. Our advocacy power is
were delivering different services and benefits
more profound with our solid representation
to our members. Being members in the World
of the community.
IT Services Association, we were capable to
On our 10th anniversary we promise our
organize the first GPPC 2007 to be held in the
members to remain coherent to our values of
MENA region.
integrity, honesty, transparency and focus on
their interests and objectives
Facts & Figures :
24%
Memberships
Increase in the
last 5 years
68%
‘Hazem El-Tahawy’
Managing Director
MentorGraphics
EITESAL Activities
Reach 2013
Annual report 2050 p5
In A Glance
Members Spectrum
was founded in
2004 through the merger of the
Egyptian High tech Association
“EHITA” founded in 1996 and
the Egyptian Software Alliance
“ESA” founded in 1997. EITESAL is
now the oldest and unique NGO
representing the entire Egyptian
ICTE industry. ”
members vary from multinationals to large local companies, to
small & medium companies. Membership is voluntary, not obligated by law &
we recruit our members through the services we deliver to them.
Divisions
• Business Process
Outsourcing
• Electronics Design &
Manufacturing.
• Software
• System Integration
• Telecommunications
• Trainings & Consultantation
Vision & Mission
Vision:
To be the main driver leading
the development, promotion
and transformation of the
Egyptian ICTE industry.
Mission:
Developing and implementing
a strategy for the evolution of
Egypt’s ICTE industry, improving
the business environment for
members by promoting their
local and international interests
and by creating a strong and
positive synergy among Egyptian
industry stakeholders..
Values
open to the participants / beneficiaries
especially about information.
• We never try to hide any information
to the stakeholders we are working
with.
• Fully compliant to the laws &
regulations.
• Integrity and honesty in all our • Funding sources are explicitly
relations within the association, mentioned in the annual financial
report.
with partners, and members
• Focus on members to deliver
the suitable services with quality.
• Open and respectful with
members and dedicated to
making them better
• Willingness to take on big
challenges for the association to
grow
• Self-critical, questioning, and
committed to ICTE community
• Fully transparent to the
members and is always very much
EITESAL Vows
To guarantee & strengthen relationship and
mutual cooperation with all members; we vow to
deliver the following membership package fairly
and transparently:
• Divisions are formed to discuss specific issues,
problems and difficulties that need to be
advocated within the governmental agencies.
• Being a division member, the member will share
his views & suggestions of EITESAL action plans.
p6 Annual report 2050
• Building Capacity training trograms (funded or
complementary) to improve the business and
technological environment for members.
• Assisting members in their marketing efforts
in circulating their products/ services to all
members via EITESAL portal.
• Providing Access to reliable information on
EITESAL Portal.
• Developing your human resources through
EITESAL HR Committee activities.
• Providing professional services that help you cut
costs in consultation.
• Quality benefits program discounts that are
offered by service providers for EITESAL Members.
Strategic Goals
1 year leading from the front
Advocacy
• Participation in planning of future national projects in the area of ICTE
• Providing industrial, marketing, and markets trends reports
• Playing an active role in the process of decision making and policy
strategic planning
• Augmenting multi-stake holders approaches
Annual report 2050 p7
“
supports its
members in their journey of
innovation efficiently and
effectively by offering state
of the art services that enable
professional environments
and ongoing productivity. ”
Amany Hussien - Acting Marketing Manager
International Reach
• Encouraging exports and international
marketing of Egyptian products
• Create Bilateral relations with similar int’l
NGO’s
• Field Training on business development in
targeted markets
• Attending int’l conferences & exhibitions in
different areas of business.
Members’ Empowerment
• Build Awareness for members companies through
joint programs with key national & international
technology vendors and associations in Egypt.
Making a performance
• Improving the technical competencies of the ICTE
industry
• Conduct seminars and participate in events to
make members aware of the new trends in ICTE
technologies and the challenges in the market
• Focus on SME’s capacity building
• Build Awareness for members companies through
joint programs with key national & international
technology vendors and associations in Egypt
• Work with funding institutions either venture
capital or foreign direct investment
Innovation & Entrepreneurship
• Non-conventional, state-of-art executive training
• Career building for careers lacking in the market;
e.g., export management, complex s/w management
Industry Readiness
• Improving the technical competencies of the ICTE
industry
• Conduct seminars and participate in events to
make members aware of the new trends in ICTE
technologies and the challenges in the market
“One of our goals is to serve regionally
the needs of communities and fulfill
our responsibilities to the public.”
Aya El-Sherbiny - Marketing Executive
p8 Annual report 2050
Stimulate and facilitate innovation
entrepreneurship and creation of IP in ICTE industry:
• Contribute to Egypt’s applied research &
development
• Boosting up ICTE industry productivity
• Joint technology sessions between Universities
and industry’s CTO’s
• Capacity building to encourage activities in
robotics & mobile apps.
Management & Governance
• The general Assembly composed of all regular active members is the
highest authority governing the organization.
• The 15 members Board is elected from the General Assembly And is
responsible strategic planning and guidelines
• The executive office is responsible for the day to day business of the
Association and is Chaired by the Vice-Chairman
• EITESAL is run through a flat organizational structure. All members are
involved in the decision making process through divisions and committees.
• Starting January 2015, board Membership will be limited to 6 years.
• Each division/committee has an elected taskforce formed of Chair, Vice
Chair, and up to 3 members.
• The Board represents all members divisionally & geographically
• Executive Office Membership is limited to 4 years.
Annual report 2050 p9
Tackling future challenges
Role and Stake-holders
Industry Development
This the existence rational of EITESAL and other
governmental agencies to develop the industry to
transform Egypt to the knowledge economy.
Multinationals
In order to fulfill our strategic
goals, Eitesal is playing role
through partners & stake holders
as shown below
The large & multinationals are cooperating with
EITESAL to utilize their corporate social responsibilities
in a way to develop the capabilities of the members.
Government
The government is the sole supporter of the civil
society organizations and in the same time we have to
keep relations to be able to advocate the issues of the
members.
Industry Development
MultiNational
Innovation & Startups
Funding
SME
Government
Innovation & Startups
The more the market size increases, the more we need
new companies to be created successfully. The new
startups are the large companies of the future.
Funding SME’s
The member companies are in need to funding to grow
in different ways and through their life cycle. EITESAL
is adopting the policy of developing the capabilities
and awareness of the members to the importance of
rational funding decisions.
SME’s
Small & medium companies are the focus of interest
of EITESAL. They need nurturing and concentration for
them to stand the difficult times and survive.
p10 Annual report 2050
ELECTIONS OF THE NEW BOARD
EITESAL Bylaws
The modified bylaws assigned the seats of the board to be distributed over the
different core businesses and over the geographical regions since Eitesal is
representing the whole ICTE community The structure of the board is as follows:
• 3 seats; one for every region:
- Alexandria’s companies.
- Delta, Suez Canal and Sinai’s
companies.
- Upper Egypt’s companies
(BaniSweef and down
to Aswan)
• 2 seats for small & ultra-small
companies
• 10 seats distributed as follows:
- 2 Electronics companies
- 2 Telecommunications services
- 1 Business Outsourcing Process
- 2 systems integration
- 2 Software companies
- 1 Training and consultants
Board Activities
The board held 5 sessions over 2013.
One of the meetings was on September
21 which lasted one full day to analyze
the performance of the board and put
the corner stone of future strategies to
serve the community.
• Organization of AFICTA SUMMIT in
2014
• Penetration of the international
arena to reposition the association
and build its advocacy capability.
• Adoption of the new project of
boosting local market through
technological development.
• Initiation of “EBNI” project to start on
2014.
• Launching “investment Readiness
Project”.
• Targeting African markets through
AFICTA
• Cooperation with civil society
organizations
• Participation in international
conferences and meetings
• Participation in ClusMED project
with 11 universities and NGO’s in 8
Mediterranean countries funded by
the
European Union.
• Assignment of Marketing & digital
marketing consultants to help
establish the marketing strategy of
Eitesal.
• Establishing sustainability business
model
• Focusing on mobile applications to
keep up
• Launching Women in ICT chapter
Annual report 2050 p11
p12 Annual report 2050
Executive Staff
The executive staff is headed by Dr. Mohamed
Shedeed since 2011. The staff is composed of
Mr. Mohsen Amer : Financial & Admin Manager
Dr. Ahmed Elhefnawy : Consultant & ClusMED project manager
Ms. Heba Magdy : Consultant & IRP project manger
Ms. Amany Hussein : Acting Marketing Manager
Mr. Adel Abd Elrazek : Regulatory & regional NGO’s
Ms. Lubna Montasser : Senior Project Coordinator
Ms. Rasha Reyad : Senior Business Development Officer
Mr. Ahmed Magdy: Senior Membership Engagement officer
Ms. Reham Eissa : Administration Assistant
Mr. Mohamed Abdallah : Training coordinator
Ms. Aya El-Sherbiny : Marketing Executive
Mr. Ragab Mohamed : Accounting Assistant
“If you aspire to be a thought leader,
We Invite you to become an EITESAL
Member, It is our endeavor to identify
your business problems & Solve them
with the brightest budding business
minds across the regions”
Ahmed Magdy - Senior Membership Engagement Officer
Annual report 2050 p13
Membership Growth
Over last 10 years our members have grown from 43 members
on 2004 and on closing 2013 we are now 385 members.
p14 Annual report 2050
111,860 EGP
5 Human
Resources
Contracts
Annual report 2050 p15
111,860 EGP
5 Human
Resources
Contracts
p16 Annual report 2050
89,600EGP
651,350
EGP
16 SECC
Contracts
EITESAL NEW BRANDING
The newly elected board decided to enhance the
image of EITESAL in the community. The vision of
the EITESAL’s board is to reflect that a new EITESAL
is coming to life.
The newly adopted strategy of EITESAL had to be
expressed and communicated through a new logo.
The new logo should reflect and stress the
networking and collaborative role of EITESAL
Association in the community. Additionally,
EITESAL’s diverse target audience should be sensed
from the new logo. It also should communicate
the perception of EITESAL’s ability to serve large,
medium, and small organizations as well as
supporting startups and other NGOs in collectively
shaping and developing Egypt’s ICTE. The old logo
does not express the nature of EITESAL services
EITESAL ORGANIZATION
STRUCTURE
EITESAL contracted Concepts Consulting LLC to
assist its management in developing a strong
organizational structure to prepare and build
competences for the future development and
expansion strategy.
The result of the intervention is a well-defined
organizational structure with departmental and
individual clear roles aiming to better serve
members and expand EITESAL’s service mix and
level. The new organizational structure reflects the
changing nature of ICTE as well as the aims, goals,
values, and vows of EITESAL.
It gives path for employees’ growth as well as
flexibility to capture, develop, and effectively
deliver members’ needs and aspiration.
Furthermore, the new structure enables the several
teams to work together to establish a shared vision
aligned with the association’s vision & develop
collaborative solutions across different functions.
Annual report 2050 p17
Activities & Programs Of 2013
Electronics Division
The Electronics division is joined by 27 companies working
the the areas of Electronic design, systems design, MEMS
technology, and consumer electronics manufacturing. The
division is headed by the focus group:
•Dr. Hisham Haddara, Si-Ware
•Tarek Elesseily, Silicon Vision
•Dr. Amr Wassal, Si-Ware
•Eng. Mohammad Mamdouh, Mems Vision
•Sherif Hammouda, mentor Graphics
Strategy Formulation
It was assigned to Eitesal association to set the strategic
plan for the development of the electronics industry in
Egypt, as one of the main pillars of economic development,
in partnership with all stakeholders in this industry.
Representatives of various industries working in the field of
electronics in Egypt participated in the development of this
plan such as Arab organization for industrialization, Banha
Electronics and El-Arabi, and also many multinational
companies as Intel, LG, Valeo and Mentor Graphics in
addition to a number of emerging companies in the field of
integrated circuit design
p18 Annual report 2050
The strategic framework included several short term
initiatives to boost the industry, these initiatives are
specializes in the tablets industry, digital televisions and settop boxes, Micro electromechanical systems “MEMS” and
the establishment of technology centers to support SME’s.
The plan also included a special initiative to boost the
industry of smart cards. Since the government is looking to
establish the digital identity of the society, the industry of
smart cards is essential in this aspect, it is useful for subsidy
control.
The framework included software packages and various
activities to serve all of the infrastructure, professional
training programs, stimulus packages to support creativity
and innovation, graduate programs and research and
development with global institutions, targeting segments of
the students and graduates of Egyptian universities and high
institutes, employees working in companies operating in
this field, as well as pre-university education
Hand-in Hand the Industry Meets the Academia
The Electronics division was pursuing the cooperation with
the Academia for double purpose. The first is to establish
a strong link with the academia to develop new curricula
for better graduates level. The second is to boost the R&D
activities between the industry and the universities and
research centers
Annual report 2050 p19
Software Division
The Software division is the largest division with over
150 members. The spectrum of members ranges from
multinationals, large medium and small companies.The
S/W division is led by a focus group headed by Eng.Hossam
Elgamal, the Vice-Chairman
The division was actively working on two main axes. The
first to develop the managerial capabilities of the middle
managers, the second is to encourage small & medium
companies to pursue foreign direct investement. The division
is holding quarterly meetings to create synergy between
members and develop unified vision towards the industry
development and future.
June 2013 meeting
Attended by 42 members, SW Division held a two days workshop in
Cancun Elsokhna, to create awareness of recent trends in marketing,
digital marketing, and special skills how to sell knowledge,nontangible products. The workshop aimed as well to share experiences
on how to penetrate foreign markets, particularly the Saudi market.
Reaching the local market through technology development of
vertical conferences was discussed. The meeting was concluded:
- Start the vertical conferences as soon as possible.
- The second session of Seniors Executive Academy was requested by
30 members and planned to be held in Q4.
- Eitesal will prepare seminars & workshops in Strategic management
of marketing in the field of information systems & Economic
management of information systems.
p20 Annual report 2050
Azure workshop 30-9-2013
Attended by over 60 members,this workshop is held to help understanding
how windows azure can host highly available, finitely scalable solutions,
and how you can save infrastructure cost, this workshop was held jointly
with Microsoft..
Funding Methods Session
In the presence of 110 Eitesal members, Eitesal SW division held Q4
meeting to discuss different funding methods for SMEs through venture
capital. The participants raised that risk capital companies should provide
technical & management support to SMEs that are searching for funding
their ideas. The attendees also mentioned the importance of government
role in supporting risk capital companies through decreasing the tax
benefits.
Mobile Apps group
Regarding the popularity of mobile apps which has continued to rise,
as their usage has become increasingly prevalent across mobile phone
users. As usage of apps and app creation became more mainstream,
Eitesal SW division has created a new group for mobile apps companies.
The group is searching for business opportunities and creating technology
awareness with the operators & manufacturers. The group is headed by
Mr.Sherif Osama, 700apps and:
- Mohamed Khalifa; Khgalifa Group
- Hisham Hammam, Asga Academy
- Hisam Farouk.. TIEC
- Maha Abo-Alyazeed, TIEC
- Ahmed Abo-Elmagd, Microsoft
Mobile Apps workshop 25-9-2013
Know the importance of the mobile community and market in Egypt,
Eitesal and Microsoft held an event on September 25th. The session
discussed the different opportunities that Microsoft provides to Startups, Students, and the general public. The attendees enjoyed sessions on
Windows Phone 8, How to make increase revenue with Windows phone 8,
Annual report 2050 p21
as well as how to expand your reach with Windows 8. We look
forward to repeating this successful event and collaborating closely
with Microsoft to add value to your business and applications.
Mobile Apps 16-12-2013
In its first conference and the presence of more than 80 companies
& sponsored by “Robusta”, Mobile Apps Group organized their first
exhibition to talk about applications industry in Egypt which lasted
for seven hours. There was diversity of speakers like application
developers portable such as , “ WASALNY “and” ESHTERY “and
manufacturers of mobile devices such as Microsoft and Nokia in
addition to Asga Academy training center, and Egyptian institutions
charitable lead locomotive technology in other industries such
as Masr ELkheir Foundation and finally and not least innovation
Centre TIEC a representative of the government’s role as an inherent
promising industry complementary exhibitions and conferences are
expected to be organized in the first quarter of 2014 to complete
the community panel discussions about the role of Eitesal in raising
awareness of mobile applications and their importance in modern
Egyptian state to keep pace with global Technology Development.
Market Research Study
Mobile apps group requested to perform extended Market Study of
mobile Apps in Egypt covering two main areas:
- Identifying applications usage behavior & purchase
- Evaluating the market potentiality and trends and potential
customer B2B & B2C
- Determine behavior of mobile vs tablet usage
- Assesing the difference between versus website
- Evaluating the extent of ad recall, acceptance, and response
- Identifying key success factors and details of each store
A contract was signed on Nov. 2013 with a market research company
and results should be delivered early 2014
p22 Annual report 2050
Business Process Outsourcing Division
The BPO division was headed by the focus group:
• Mr, Hassan Elshawarby, Etisal International
• Mr. Ahmed Elhazek, BDO ESNAD
The division was working out to develop two projects:
• Supervisors & middle management training:
• The special nature of the jobs structure of call centers, the
career path movement needs particular training. We were
working on getting the top notch training delivery and an
indian world class management training provider is now
under recruitement.
• BPO Portal
• The BPO division members were looking fo develop a
portal addressing the world market and introducing the
capabilities of call centers business. The BPO industry in
Egypt is one of the booming sectors of the ICTE industry.
They are capable of jobs creation over 40% per annum.
• A consultant volunteered to Write the TOR of the portal
and is ready for being published and contracted in 2014 Q2
Annual report 2050 p23
System Integrators Division
The System Integrators were paving the way towards
activating the Private-Public-Partnership ”PPP” policies with
MCIT. The idea is to develop a new business model to carry
out mega projects that the government is unable to fund.
The business model implies the collaboration between large
system Integrators and SME’s all over the country to execute
the planned projects.
HR Committee Activities
The HR Committee is working on launching a “Technology
Boot Camp” in cooperation with the Training division. The
idea of the Boot Camp is based on researching the market
for needed technologies and then choosing high caliber
fresh graduates and give them a state-of-art training on the
needed technology for a duration of 3 months. The idea
started mid Q4 2013 and is planned to be launched on mid
2014.
- HR Executives Round Table: took place at JW Mariotte on
Nov. 26th, 2013 with the attendance of representatives of
Microsoft, IBM, Oracle, EMC and ITS.
- Technology Boot Camp Introduction Meeting: took place at
El Masa Hotel on Dec. 24th, 2013 with the participation of 15
members..
p24 Annual report 2050
Services To Members
Training & workshops
The training division comprises around 50 training providers
& consultants. The division focus group is formed of:
Mr. Mohamed Galal, New Horizon
Mr. Amr Sallam, Team Misr.
The division is working on developing Training needs
assessments to other Eitesal members. The Training Needs
Assessment (T.N.A.) will be followed by TNA Consultation
to the interested members funded by Eitesal. This should
lead to a feed back that will be reflected on Eitesal annual
training plans.
Training Activities
The development of the training industry is a main pillar of
the strategy of the division. Based on these needs Eitesal
delivered the following courses to the members:
- Business English Terminologies
- ITIL
- Coaching for a Gold Medal
- PMP (2 rounds)
- Problem Solving with Effective Decision Making
- Writing & Managing Winning Proposals
- ITIL-Foundation
Annual report 2050 p25
- Assessing Web App with Samurai WTF
- Problem Solving with Effective Decision Making
- ISTQB Certified Tester Foundation.
- 272 training hours were delivered
- total number of trainees is (78)
- The total number of beneficiary members is 35 members
- The total number of Training Providers who participated in
delivery is 11
Workshops
- Android Workshop by eTech
- Held on May 29, 2013 with Dr. Ahmed Mostafa the
instructor
- The total number of attendees (30)
- The total number of beneficiary members (13)
- Training Needs Assessments by OMEK, Sponsored by New
Horizons
- Held on Dec. 17, 2013 with Mr. Osama Elkafrawy the
instructor
- The total number of attendees (63)
- The total number of beneficiary members (35)
p26 Annual report 2050
Seniors Executive Academy
EITESAL, IBM & Hands-on organized an Executives Training
Program for SME’s. EITESAL used IBM technology and
expertise in innovative ways to address key societal
problems. IBM Corporate Citizenship is the voluntary efforts
of businesses to contribute to the wellbeing of society. The
Objective of IBM Leadership workshop:
- Sharpening the skills of EITESAL members to enhance their
Leadership skills
- Enabling the Egyptian IT Industry ambitious plans for
growth
Hands-on Simulation Trainers were experts in the way
to cover the complete Learning Cycle from knowledge
to results. Business simulations allow trainees to apply
the newly acquired theoretical knowledge in a simulated
business world.
- They gain hands-on managerial. The teams will be fully
engaged in the game for building their business in a
competitive market.
-Rather than make strategic mistakes in real world and
risk losing your business, your money and face many
risks. Trainees test their skills in a safe virtual business
environment. Other benefits of simulation-based- The
learning process includes motivation, knowledge retention
Annual report 2050 p27
and excitement to get the best of every trainee.
The program is preceded by psychometric Meyers-Briggs
online test as a prelude to the leadership & team building
courses. The academy will implement the concept of CSR
within the community.
CPS project:
EITESAL initiated second phase of the Centralized
Professional Services project, April 2013. EITESAL subsidizes
these services on 60% basis for small and ultra-small
enterprise with a maximum amount of 30,000 EGP; and 40%
for medium & large enterprises with a maximum amount of
40,000 EGP. EITESAL also will fund ultra-small enterprises
outside greater Cairo by 80%.The project includes the
following services through the mentioned providers:
• Human Resources
• Marketing
• Digital Marketing
• SECC:
EITESAL also signed an agreement with SECC to provide our
members with their programs under the umbrella of the CPS
with same subsidization rules. SECC services
are the most popular requested consultations by members.
p28 Annual report 2050
International Exposure & Activities
WITSA
EITESAL is a board member of WITSA since 2004 and was
assigned to organize the GPPS 2007. That was the first step
to be engaged in international events. The event was real
success with over 180 attendees. We get frequent invitations
to attend trade missions all over the world but recently
members were unable to attend due to the cost. Eng. Tarek
Taha participated in WCIT 2012 as WITSA board member.
AFICTA
EITESAL established in coordination with other 6 African
countries the African ICT Alliance. The alliance membership
increased to 11 countries now. Mr. Hossam Elgamal is
representing us as board member.
EU FP7 Project
EITESAL in participation with other 10 associations from the
Mediterranean region will be cooperating in an EU funded
project which is under final negotiations now.
Women In ICT
A new initiative was announced to create An entity under
Eitesal for “Women in ICT” to cover both the African
continent and the middle east This entity whether it is a
chapter or not will be the nucleus for wider international
exposure driven by Egyptian Women. Ms. Manal Amin was
addressed to handle this initiative.
Annual report 2050 p29
International Chamber Of Commerce
Being a member in ICC will open the door to participate
in all Information Technology and Science committees
concerned with the Digital Transformations & developments.
Two Commissions are very important to EITESAL:
• Commission on Digital Economy, and
• Commission of Science & Technology Development
Internet Governance Forum
We submitted to MCIT a white paper expressing the
community view on hot topics raised by ITU/ITR expansions
last December before the Annual meeting of ITU in “WCIT
12” in Dubai, Efforts will be continued to advocate such
moves to make a positive input. In this regard we shall be
coordinating with NTRA executive staff and MCIT Staff to
enable EITESAL’s role as the voice of the community.
Five board members participated in the focus groups.
EITESAL participated in the “Child’s Internet Security”
committee with other stake holders. The issue of free, but
secure internet is in the focus attention of EITESAL.
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Cooperation With MCIT & ITIDA
Over 2013 Eitesal was in close coordination with MCIT
and ITIDA. The ministry is adopting the policy of multistake holders involvement and engaging the civil society
organizations in the decision process.
ITIDA is our strategic partner who is funding actively our
fixed costs and members activities through institutional
development funding.
EITESAL was assigned the task to draft the electronic
industry development plan. Eitesal, through the members of
electronics division formed a team to work out the strategy.
In cooperation with ITIDA, TIEC and ITI the strategy was
formulated.
The ICTE strategy announced on April, 2013 by H.E., Eng.
Atef Helmy was crystallized in 18 concrete initiatives. A
strategy focus groups was formed for every initiative. Eitesal
participated in 9 initiatives and contributed to the strategy
outcome effectively.
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EITESAL The Master NGO
Collaboration Agreements
On March 17, 2013 EITESAL started its role a the unique NGO
covering the whole geographic extension of the country.
The SME’s working in Dakahlia governorate were gathered
to form their NGO on 2011 called “Delta Technopreneurs
Association”. The companies within the area of Alexandria
were gathered in a small NGO called “ Alexandria Software &
IT Associaion”. Both ASITA and DTA being small compared to
EITESA, the three entities decided to be integrated under one
umbrella forming a larger entity capable of better serving
the society and with potential growth that allows the pool of
new companies widen and more businesses are created with
direct impact on the emplyement.
EITESAL started an extensive program to qualify these
two organizations, help them recruit their executive staff,
train them and mentor their performance. All members of
ASITA & DTA receive the same services rendered to EITESAL
members.
With the three entities gathered together, the total number
of consolidated membership is approaching 460 members.
E-Labs Merger In EITESAL
The members of E-labs, being almost working in the area of
e-content and e-learning decided on October 2013 to merger
with EITESAL since EITESAL software division members are
planning to form a new sub-division group dedicated to
e-content.
The Arabic e-content is catching the attention of the
community and MCIT is considering the e-content as one of
its strategy pillars.
The final legal merger steps will be taken in the next EITESAL
General Assembly meeting in April 2014.
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Cooperation With VLSI Egypt
VLSI-Egypt is a non-profit, service oriented, community based
activity. VLSI-Egypt has the vision to Establish a dynamic
environment for the electronic engineers and interested
entities in order to help the advancement of the VLSI field in
Egypt. This is one of the top notch technologies. The virtual
entity is delivering the following services:
- Develop methods to share technical knowledge between
people
- Develop methods to encourage people to join and interact
in the group
- Develop channels between engineers and entities
Since EITESAL is now the Master NGO representing the
ICTE community, VLSI Egypt decided to join EITESAL as an
independent group under the same name, utilizing the reach
capabilities of EITESAL.
This joint cooperation will augment the electronics industry
in Egypt and consolidate the scatterd efforts in one direction.
ENGAGEMENT WITH MULTINATIONALS
A pillar of the strategy of Eitesal is to engage with large &
multinationals to utilize their CSR funds for the benefits of
Eitesal members. We had activities with IBM & Microsoft. IBM
is offering to host software applications on their cloud, while
Microsoft are offering their startups programs for newly
established companies. They can utlize all software licenses
free of charge. IBM participated in the Seniors Executive
Academy rounds 1 & 2. Moreover, IBM is working jointly
with Eitesal to develop pilot polling station for visually and
hearing impaired persons. Intel is an eminent member of the
electronics division. They are contributing to the strategy
study effectively
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PERSPECTIVE 2014 ACTIVITIES
Future International Activities:
• Application of ICC will allow EITESAL to participate in
committees of digital economy & Science & Technology
development
• Hosting AFICTA SUMMIT 2014, time frame September 2014
• WSIS+10 organized by ITU MCIT in Sharm-Elcheikh April
2014. EITESAL was contacted by MCIT Nermine Elsaadany to
coordinate our positions since BASIS contacted EITESAL for
inputs to the summit..
• More activities and international organizations and
venues are expected to become of focus as we get invited
further in the international policy making community and
greater opportunities will certainly arise to provide export
opportunity exposure to our members, to bring funds and to
better position our BA as the Nasscom of Egypt
CPS 3
The third phase of CPS project will be launche in March 2014
to extend the coverage to the regional NGO’s in Mansours
& Alexandria. Two more consultation areas will be included
in the services; the legal & financial services. These two
areas of consultation will tackle two pains of the ultra small
companies.
Investment Readiness Program (IRP)
SMEs are the engine of economic growth and the basis of an
economy’s stability. Yet, much of their potential is latent as
they lack adequate funding and adequate managerial ability.
There is a general low tendency in SMEs to seek external
equity funding. And from the perspective of investors, the
deal flow of SMEs is poor both in terms of quantity and
quality.
The IRP is designed to address the causes of these problems,
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and to support SMEs reach their growth objective by
increasing their chances of attracting private equity funding.
During the program, participating companies will develop an
understanding of what makes a company ‘investment ready’,
what investors typically look for, and how to present their
case effectively.
The Program consists of a focused Executive training
module, workshops delivered by industry experts and
investors, consulting services and coaching by experienced
businessmen to assist the companies in developing their
strategies for successfully raising capital.
Program Structure
1. Information Seminar
information on the types of finance available, the role of
different types of finance in growing a business, the role and
importance of equity finance, and where it can be sourced.
2. Investment Readiness Review
conducted by a Selection Committee of investors and
industry experts, to assess the potential of the SME and its
readiness to go through the program
3. Skills Development Modules
To impart skills related to improving the business and its
operations and understand what investors look for and how
to address these issues in their own business
4. Coaching program:
individualized support – by experienced coaches - focused
on refining the business model, developing or improving the
business plan and developing financial projections
5. Mock Pitching Event
To give SMEs the opportunity to practice their pitching
ability and receive feedback.
6. Final Pitching Event
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To connect the companies to the investment community and
open the door for future one-on-one contacts
EITESAL Business Nurturing Initiative (ebni)
• An EITESAL initiative that aims building and starting new
businesses that are actually able to survive in the market.
• ebni is NOT an acceleration program, we do NOT provide
cash.
• ebni helps stabilizing the business, and minimizing the risk
of the company shutting down within the first years.
• We believe that even if a startup failed, it is still a badge of
honor.
Facts & numbers
• 25% of startups fail in the first year. ebni is here to minimize
that number.
• 3 rounds a year, ebni is trying to focus on joined startups to
maximize benefit.
• 5-10 companies per round.
• 3-6 companies is estimated to pass per round.
• 10 companies to pass is the minimum expected successful
graduates per year.
• 2 million EGP is the estimated budget for the program
launch with a high impact on market for a year.
Benefit
• ebni helps EITESALl positions itself in a new community and
live up to the expectations of being a high-value provider to
the ICT Market.
• ebni will be a sort of sustainable revenue for eitesal using
multiple flexible business model that allows EITESAL to
provide more value.
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Establishement of Assiut branch
During 2013 we were concentrating on the process of
extending the services to northern Egypt in Mansoura
& Alexandria. The upper Egypt is full of capabilities and
University of Assiut is graduating tens of IT specialists yearly.
The ICTE community is too yound and needs to be nurnitured
to grow. Entrepreneurship is to be promoted, local market
needs to be addressed.
Eitesal will extend its services to the governorate of Assiut
through establishing a new chapter named” Etisal Assiut”.
The new chapter should functioning by the end of first
quarter 2014.
The parties represents different backgrounds; Academic,
Industrial and Governmental.
ClusMed Project In Co-operation with EU
The ClusMed Project is the code name of a project entitled
“Reinforcement of ICT Regulations and ICTs for tracking
Societal Challenges links in Europe and Mediterranean
countries. The project parties are located in the countries
of; Algeria, Belgium, Egypt, Greece, Italy, Lebanon, Morocco,
Spain, and Tunisia (listed in alphabetical order). The parties
represents different backgrounds; Academic, Industrial and
Governmental.
ClusMED is a Support Action within FP7 focusing on the role
of Regulations as enablers of ICT development through the
assessment and benchmarking of the Regulatory framework
of MED countries with the aim of identifying and sharing best
practices.The main project objectives are
• Raise awareness on the relevance of regulations as
Annual report 2050 p37
enablers of ICT development
• Creation and reinforcement of strategic partnerships on
regulatory issues
• Identification and sharing best practices on ICT Regulations
in support of Societal Challenges
Establishment of E-Content Group
With the merger of e-labs with EITESAL, a new group for
e-content will be formed as a sub-division of the software
division. The e-content is one of the strategic pillars of MCIT.
In view of the tablet initiative and the transformation of the
educational processes in the schools and universities, the
demand on e-content will be of substantial volume.
E-content companies need to be integrated in one forum
under EITESAL to address their business plans and ways how
to develop the industry.
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22 Dessouk St., Of Al-Imam Aly, Ismailia square, Heliopolis
EITESAL.ORG
Info@EITESAL.ORG
+20 24187779 | +20 24187525 | +2 010 22451003
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