RealMatch gets the job done with CoolaData
RealMatch takes Big Data
seriously. That's why they
chose CoolaData to take on
behavioral analytics.
Collecting tens of millions of
data points daily, RealMatch
strives to understand
the needs and actions
of both job seekers and
employers, with the goal
to optimize job matching,
user experience, and overall
recruitment success.
CoolaData provides RealMatch with an end-to end
Behavioral Analytics solution that covers all big
data infrastructure components from data tracking,
warehousing, ETL, and data enrichment– all the way to
advanced visualization.
It's a complete multi-dimensional big data Behavioral
Analytics solution, for immediate insights, which are so
critical to RealMatch’s revolutionary online recruitment
business.
RealMatch offers a job matching technology that
connects employers and qualified job seekers in a whole
new way. As an innovative online company, RealMatch
includes tracking and data collection from many
different data points across partners’ sites.
The CoolaData Behavioral Analytics was added to
handle the complex querying and analysis for fast,
actionable insights.
RealMatch gets the job done with CoolaData
Once CoolaData was
implemented and data
scientists realized the
agility and flexibility—
they rushed to deepen their
understanding of the variety
of job seekers behaviors and
needs.
The CoolData’s event based behavioral analytics,
combined with the intuitive CoolaSQL querying
language led to a quick behavioral comparison analysis
between new job seekers to returning ones. Comparing
events like Search Per Session, ApplyClick per session or
views per search revealed a clear trend of returning users’
behavior, and realize the importance of user engagement
and converting new users to returning ones.
New vs. Returning users factored ratios
“Understanding a job seeker’s first time behavior vs. a returning seeker is at the core of
RealMatch Job Board technology. CoolaData’s funnel analysis made this comparison
possible like no other technology we used before.” Yigal Goldfine, R&D Director, RealMatch
RealMatch gets the job done with CoolaData
The user behavior exposed
in this analysis of scrolling
vs paging structure, helped
us choose confidently the
paging display.
scrolling vs. paging
Position ranking effect
RealMatch used CoolaData advanced analytics to
compare a paging structure with a long scrolling one. At
first, when they compared the conversion using a funnel
report, they saw no meaningful difference between the
two views. However, when RealMatch added behavioral
events using CoolaData, it revealed different behaviors
for users in the relation to the position of the result
(#result rank).
The spikes in views made the analysts realize that users
behave differently with some specific indices, like #4 (the
first on the page), or #25 (the last on the page).
A drill down by screen resolution, illustrated the effect
of both the display of job results and the position of
sponsored ads. The optimization ensured increased
accuracy of the job board sorting and placement, and
improved the matching process of the seekers’ identified
profile.
“We understood that the key to retain job seekers and avoid churn is to constantly
analyze interest points and present them in an optimal way.”
RealMatch is an online business that heavily relies on big data from multiple sources, which is crucial for
their core business goals. Other than serving job seekers, RealMatch offers an extensive BI solution to
employers, ad networks and other partners.
The recruiter dashboard puts actual job ad performance data front and center, along with predictive data
that shows expected performance based on market conditions & trends.
CoolaData provides a holistic view on all aspects of their online recruitment and recruitment advertising
performance, adding essential meaning and insights through advanced big data behavioral analytics.
"We use CoolaData to improve our understanding of how our users interact with our
platform, allowing us to make smart product decisions that lead to better results for
our advertisers." Moshe Kigler, VP Products and Big Data
CoolaData brings the next of generation of BI– Behavioral Analytics. A complete behavioral analytics solution, ideal for any online
company which finds online users’ behaviors valuable for business growth– that’s about all ecommerce, gaming companies,
content providers, publishers and IoT companies!
CoolaData is a cloud based solution which covers all big data infrastructure components for data tracking, warehousing, ETL, data
enrichment – all the way to the visualization layer. It’s an open data service that is not limited to proprietary tools. Connect to your
data, to all your data points — It unifies data from multitude of external and internal sources, inspect it as one unit, and visualize
the most comprehensive business insights from a richer analytical framework. CoolaData helps to analyze, visualize, predict and
act on big data, without dedicated resources. We crunch, enrich and if you wish, even open parts of the data to your partners.
With CoolaData you boost your BI agility and time-to-insight becomes immediate.
Just imagine how all the data you’ve been collecting starts to make sense, with out-of-the-box advanced analytical reports such as
time series path analysis, cohort analysis and multi-dimensional funnel analysis you can easily query behavioral functions, to get a
sharp picture of your wins and faults. The way from that to optimization and growth is the shortest.
Visit us at www.cooladata.com
RealMatch gets the job done with CoolaData