IBM Business Consulting Services
Application Innovation Services:
Enabling Innovative Business Solutions
In today’s ever-changing business
problems by enabling new technolo-
Our value propositions
environment, relentless competition and
gies within our clients’ environments to
Application Innovation Services has four
demands for cost efficiencies require
help them achieve business success.
core client value propositions which
increasingly complex solutions, often
address the broad range of business
spanning organization and geographic
As a key component of IBM Business
borders. Businesses must grab hold
Consulting Services, IBM Application
of emerging business opportunities
Innovation Services has a single
that demand rapid implementation and
mission — to offer consulting, delivery
adoption of solutions driven by new
expertise, advanced methods, and
technology and business integration.
accelerators in solution design,
These technology-enabled solutions
development, and integration. These
pose their own challenges as managers
services provide virtually unmatched,
and executives face the constant
enterprisewide benefits to our clients’
aligning of IT initiatives with busi-
technology initiatives and transforma-
offering practical experience drawn
ness priorities and delivering effective
tion. Ultimately, it is the combination of
from a wide variety of backgrounds,
and efficient IT solutions — solutions
IBM skilled professionals, proven meth-
providing a unique blend of business
that solve business challenges while
odologies, and assets that gives clients
process expertise. Our cross-
providing cost efficiencies and building
the potential to quickly achieve return
industry and industry-based solution
on demand capability. IBM Application
on investment (ROI) and realize the
accelerators are designed to enable
Innovation Services (AIS) is committed
business value of technology-enabled
us to meet and exceed client’s time
to helping our clients solve real business
initiatives.
and quality requirements.
issues facing our clients. Each of these
value propositions taps into the diverse
skill sets of our practitioners and leverages the various technology offerings
from IBM and our primary software
vendor alliance partners. These value
propositions are as follows:
• Leadership: expert resources
• Flexibility/agility: multiple delivery
models such as proficiency at
leveraging IBM’s significant global
investments to deliver the best
blend of global resourcing expertise
from China, India, Mexico, Russia,
the United States, and many
other IBM locations. We have an
ability to leverage standards and
technologies for flexible integration
of applications and components,
focused on efficiency and enabled
for ongoing optimization. Our linkage
with multiple IBM lines of business,
including Software Group, Strategic
Outsourcing, Systems Group, and
e-business Hosting™ Services helps
create even stronger value statements
for our clients when additional
services are needed.
The IBM SOA/Web Services
services strategy—and translate that
in the application of advanced tech-
Center of Excellence has experts
strategy into reality. IBM can help you:
nologies and approaches, including
who specialize in helping clients
service-oriented architectures (SOAs)
leverage the value of service-
and Web services.
oriented architectures (SOAs) and
• Technology expertise: leadership
Web services. Center of Excellence
A service-oriented architecture (SOA)
is key to IT flexibility. It is an application framework that breaks everyday
applications down into individual
functions, or services, that can be
reused or recombined to support different activities. Web services are
self-contained, modular applications
that work together without relying on
custom-coded applications, because
architects use their collective
real-world experience to lead the
• Develop clear guidelines for your SOA
and Web services projects.
• Discover how to implement and/or
use SOAs and Web services to help
increase competitive advantage.
industry in defining SOA and Web
services theory, methodologies and
• Adopt proven best practices to
best practices. Then they use this
optimize SOA and Web services value
knowledge to help you create an
and performance.
IT infrastructure that can provide
the flexibility your company needs
to respond to rapidly changing
markets.
they’re built on open standards. With
• Strategy: assist clients with defining
strategic roadmaps that address
tactical and strategic goals and business challenges. We don’t stop there,
Web services, your company can
Center of Excellence practitioners
we are also able to assist our clients
make individual services available
draw from extensive experience
with getting to business realization
via a network to other systems. SOAs
implementing service-oriented
quickly. We help integrate IBM and
built with Web services are designed
architectures and Web services to
non-IBM hardware and software and
to enable you to leverage existing
help you define an IT infrastructure
provide skills enablement to help you
IT investments, thereby enhancing
that supports the realities of your
meet and exceed your business and
the potential to realize cost savings,
company, your market and your
transformation goals. We help clients
improve business flexibility and
goals. These practitioners can help
identify core differentiators and capa-
increase revenue.
you formulate a viable SOA and Web
bilities required for their respective and
specialized industries and adapt IT
systems to focus on these areas.
What we offer our clients
The wireless applications practice
We work to help clients identify and
Areas of Application Innovation
Services
implement solutions, implement new
The following are the specialized
ture, workforce mobility solutions, and
technologies, and drive return on invest-
service areas within Application
industry solutions. The practice has
ment to deliver the value required for
Innovation Services. Each of these
solution experience in applying tech-
success in their unique business envi-
specialized service areas provides
nologies such as smart cards, RFID,
ronments. We work with clients
many business offerings focused on
cell phones and PDAs, embedded solu-
to address their key challenges and
addressing clients’ business chal-
tions, and telematics to address various
focus on key business drivers by helping
lenges with technologies that support
industry-specific problems.
them to:
their customers and their tactical and
•
strategic goals. In addition to these key
Enterprise application integration
Reduce the risk and expense of
service areas, Application Innovation
Drawing from the expertise found
implementing innovative solutions
Services provides industry-focused
across our industry and service areas,
and new technologies to meet these
solutions which are described in the
our enterprise application integration
business challenges by utilizing
following section.
services apply deep understanding
proven methods, industry and
help clients manage complex, realtime
The application development practice
with the leading enterprise application
Increase the speed-to-market of new
is a premier services provider for clients
integration middleware solutions and
products and services.
across all industries, helping enable
experienced in various styles of integra-
them to achieve competitive advan-
tion including internal and external inte-
tage and cost efficiencies through the
gration, we help clients leverage their
implementation of complex, custom
existing technical infrastructures while
on demand solutions. These solutions
integrating the new services necessary
cover the full spectrum of business
to remain competitive.
accelerators and reusable assets.
•
of the value of integrated systems to
Application development
and wireless applications
solution experience, integration
•
focuses on three areas: infrastruc-
Drive innovation and efficiency using
new, proven technologies that share
existing IT infrastructures, data, and
applications.
• Increase employee productivity and
objectives, from initial business enable-
customer service by implementing
ment to large custom application devel-
innovative client-facing solutions.
opment, Web services and advanced
voice and wireless applications. This
• Protect data and strategic assets
practice focuses on using model driven
while cost-effectively managing and
development practices and reusable
administering security, a top priority
assets to provide accelerated custom
for many of our clients across all
solutions.
industries.
The number one goal of Application
Innovation Services is to help position
our clients for long-term success. We do
that by delivering on demand solutions
that directly support our clients’
business strategies. Our strengths lie in
our business process expertise, breadth
of IBM resources, and integrated
offerings.
integration demands. Experienced
Portals, content and e-commerce
advantage. In support of single to multi-
the most comprehensive in the security
In today’s world, access to information
channel experiences, this team offers
services marketplace. Reflecting these
needs to be simple, fast and available
assets and leading capabilities in brand
marketplace needs, IBM provides end-
at a moment’s notice from any device.
strategy, brand governance, experience
to-end solutions that include and inte-
The Portals, Content and eCommerce
strategy, experience design, visual
grate assessment, design, implementa-
team focuses on transforming the infor-
design, information design, multichannel
tion and out-tasking services.
mation flow between user communities
integration planning, kiosk design and
via desktop, Web, and wireless applica-
development, user interface design,
tions, thus providing solutions to help
content strategy and development,
clients enhance their user experience
information architecture, rich/dynamic
by placing relevant information into
media development, information design,
a portal or ecommerce solution. Our
usability testing, and user experience
team offers supporting solutions and
application development.
ments, graphics, text and multimedia),
which further enhance the portal and
e-commerce experiences. Our team
has experience in the leading portal,
ecommerce and content management
soutions and managing complex integrations with today’s existing line of
business applications.
Customer experience, branding
and usability design
Life's daily demands guarantee that
people will manage several scenarios
simultaneously when interacting with a
brand. From Web to phone to print to
store, integrated multi-channel branded
experiences are the new competitive
The objectives of the Enterprise
Architecture and Technology Center
of Excellence are to provide thought
leadership, lead pre-sale technical client
briefings, delivery excellence in building
technology implementations around
enterprise content management (docu-
Enterprise architecture
and technology
Innovation centers
enterprise architectures and complex
We've created a global network of
e-business solutions on customer
Centers that consist of teams serving
engagements, and sustain the vitality
as amalgams of AIS talent, unifying
of the architect community across
strategy, design, and technology.
Application Innovation Services and IBM
These teams help engage clients,
Global Services. We strive to accom-
speed access to other AIS teams, and
plish these through the effective use of
define, design and develop comprehen-
dependable architectural assets, proven
sive business solutions for IBM clients
technologies, standardized architecture
of all sizes.
development discipline, and repeatable
processes.
Security and privacy services
Our goal is to deliver to our clients the
Learning development
services and solutions necessary to
Worldwide market demand has grown
build trusted electronic relationships
for high-quality training that can be
among their customers, employees,
developed cost-effectively, updated
business and trading partners and
quickly, and delivered efficiently.
shareholders. Our solutions are among
Learning development is a team of
highly skilled learning and tech-
Bari, Italy; Brussels, Belgium; London,
nology professionals who design and
England; Madrid, Spain; Paris, France;
Application innovation
industry accelerators
develop training solutions for class-
Seattle, WA (US); Sydney, Australia; and
The chart below shows specific AIS
room or technology-based delivery.
Toronto, ON (Canada). We also have
industry accelerators (AIS industry solu-
We have provided thousands of hours
established global resource centers in
tions) developed to address key sector
of learning content for external and
Bangalore, India and Shanghai, China.
and industry business challenges.
internal clients. Our team has global
This global reach provides IBM clients
reach encompassing 11 facilities with
with a unique balance of both globally
over 270 professionals worldwide. Our
available skills and competitive pricing
locations include Atlanta, GA (US);
options.
Sector
Industry
Accelerator
Distribution
• Retail
• OpenStore
• Consumer packaged goods
• Multichannel retailing
• Life sciences/pharmaceuticals
• Process activity flow framework
• Travel and transportation
• Life science solutions for compliance in a regulated
environment (LS SCORE)
• Banking
• Core system transformation
• Financial markets
• Application portfolio revitalization
• Insurance
• Back office reconciliation
Financial services
• Application transformation
Industrial
Public
• Automotive
• Warranty management solutions
• Chemical and petroleum
• Common program environment
• Aerospace and defense
• A&D product development and delivery innovation
• Electronics
• Automotive common environment
• Education
• Help America vote act (HAVA statewide voting system)
• Healthcare
• No Child Left Behind (NCLB)
• State and local
• Airport baggage security
• Federal
• Tax and revenue
• Telecommunications
• Department of Motor Vehicles
• Media and entertainment
• First responder
• Energy and utilities
Communications
• Telecommunications
• Service platform delivery Excellence (SPDE)
• Media and entertainment
• Utilities network revitalization
• Energy and utilities
• Digital media
• VoIP
SMB
• Express offerings for WebSphere® with focus on
WebSphere portal and commerce
The role of Application Innovation
Services in on demand business
• Develop customer solutions to help
clients meet business goals.
Application Innovation Services plays a
significant role in helping clients trans-
integration of business processes and
demand — nimble, cost efficient. We
applications.
formation initiatives, improve IT effectiveness, leverage open standards,
leverage global development models,
leverage development frameworks, and
define architectures and services that
will help provide the foundation for the
future. We recognize the uniqueness of
each situation, yet leverage skills and
assets that will help accelerate business realization. We can assist clients
with their business transformation to an
on demand business in these areas:
• Migrating new and existing application to a SOA.
• Leveraging open standards, Web
services, to promote dynamic, flexible business processes.
designed to support ongoing
business operations.
• Enhancing automation and
form their business operations to be on
help clients target and define trans-
• Offering security and privacy solutions
• Integrating new and emerging
technologies such as wireless and
mobile solutions.
For more information
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Business Consulting Services,
please visit:
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For more information about Application
IBM Global Services
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U.S.A.
Innovation Services, please visit:
ibm.com/bcs/applicationinnovation
Produced in the United States of America
04-05
All Rights Reserved
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Other company, product and service names
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References in this publication to IBM products
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