INTERACTING FOR CHANGE IN
TOURISM DESTINATIONS
1.
2.
3.
Tourist destinations and knowledge dynamics
Life-long learning and university-industry interactions
AAU and destination development: 3 case studies
a.
b.
c.
Rebild visitor centre
Holliday home design
Food tourism
Professor Henrik Halkier
Tourism Resarch Unit, Department of Culture and Global Studies, halkier@cgs.aau.dk
Tourism Policy and Destination Development
MAPPING A TRIANGLE
Figure 1. Actor groups and
institutions in destination
development.
halkier@cgs.aau.dk
Source: Henrik Halkier & Anette Therkelsen:
Breaking out of Tourism Destination Path
Dependency? Exploring the Case of Coastal
Tourism in North Jutland, Denmark, German
Journal of Economic Geography, May 2013
Tourism Policy and Destination Development
MULTI-LEVEL GOVERNANCE
Organisation
Sponsor(s)
Key tasks
VisitDenmark
National ministry, industry
International marketing
VisitNordjylland
Region, local government,
industry
Marketing, training,
development
Top of Denmark,
VisitAalborg,
VisitJammerbugten
Local government, industry
Marketing, development
Tourism
Associations
Membership of firms,
individuals
Stakeholder networking,
marketing
halkier@cgs.aau.dk
Life-long learning and
university-industry interactions 1
Basic training
 Vocational
 University colleges
 Universities
Life-long learning as courses
 Strong at lower levels
 Weak/absent at universities
 (Traineeship as ongoing bridge)
Seminars, workshops
 Contributions to industry events
 Project-based events
 National network in progress
halkier@cgs.aau.dk
Life-long learning and
university-industry interactions 2
Two tourisms of Denmark
 Metropolitan/urban
 Coastal
Metropolitan challenges
 Part of (inter)national networks
 Focus on volume due to success
Coastal challenges
 Fragmented destinations
 Importance of DMOs
 Growing interest in qualitative
change (new experiences)
halkier@cgs.aau.dk
AAU and Destination Development: Case 1
REBILD VISITOR CENTRE
The projects
 Feasibility and stake-holder survey
 Functionality
 Sponsored by Rebild local
government
Process
 (Inter)national experience survey
 Stakeholder interview
 Design brainstorm
 Two reports
Challenges
 Politics
 Fundraising
halkier@cgs.aau.dk
AAU and Destination Development: Case 2
FUTURE HOLLIDAY HOMES
The projects
 User perspectives (demand)
 Supply perspectives (design, planning)
 Sponsored by EU programme and
Industry Association
Process
 Doctoral research, 3 years (demand)
 Post-doc research (supply)
 Senior research (food demand/supply)
 Dissertation, report, publications
Challenges
 From quantative to qualitative paradigm
 Ongoing interaction with industry
halkier@cgs.aau.dk
AAU and Destination Development: Case 3
LOCAL FOOD FOR TOURISTS
The project
 User perspectives (demand)
 Supply perspectives (experience
production chain)
 (Sponsored by EU programme and
Industry Association)
Process
 Senior research (food demand/supply)
 Junior interviews, senior writing
 Working papers, publications
halkier@cgs.aau.dk
Challenges
 From quantative to qualitative paradigm
 Generating increased interaction
 Funding for new food/tourism projects