Item 8.C-August 8, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name (if applicable):
Position #(s):
Current Title:
Current Range:
(JCC: )
Department: KUNR
College/Division: Provost’s Office
Account #(s): 1300-102-0704
Action Proposed: (check all that apply)
2
(X) New position: Proposed Range:
Proposed Title: Coordinator, KUNR Membership & Marketing
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
__________________
Date
____________________________________________________________
Director/Chair/Dean
David Stipech, Station Manager, KUNR
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Kevin Carman, Executive VP and Provost
Date
Action Approved by the Provost/President (Completed by Faculty HR):
67600 Range:
2
Pos #(s):
JCC:
EEO: 3C
Eff: 8/1/2014
Approved Title: Coordinator, KUNR Membership & Marketing
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:______________________________________________
Printed Name: ___________________________________________________
Rev: 10/1/2012
__________________
Date
Position Description – Coordinator, KUNR Membership & Marketing
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Coordinator, KUNR Membership and Marketing, plays a critical role in the advancement of
KUNR. The individual researches, plans, oversees, coordinates and executes strategies, projects,
programs and events aimed at increasing individual financial contributors (members) to meet station
goals, including annual fundraising drives. In addition, the Coordinator develops, plans and executes
cost-effective station marketing and promotion through broadcast campaigns, community events,
traditional methods and social/online media to advance the station’s financial and market-share
growth, visibility and profile in the community. The position reports to the Station Manager, KUNR.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
50% Membership
 Advances growth and engagement of individual contributors to meet station financial and
membership goals
 Seeks out new member sources and increases member retention through various outreach
methods
 Researches, plans, oversees, coordinates, and executes strategies, projects, programs and
events related to KUNR membership
 Plans and coordinates annual fundraising membership drives
 Collaborates with station Development Director on events, programs and major donors
35% - Marketing and Promotion
 Researches marketing methods, strategizes options, and plans overall station marketing and
promotion
 Develops and implements KUNR marketing plan with Station Manager
 Coordinates marketing, image and branding with University Communications Office
 Prepares marketing and promotion budgets
 Integrates market research, social and traditional media along with online and on-air resources
for effective marketing and promotion efforts
 Oversees creative work as needed from vendors, interns or others
15% - Station Events
 Schedules, promotes and coordinates station events (i.e., station tours/open houses, golf
tournaments, film festivals)
 Schedules, promotes and coordinates participation in community outreach events (i.e.,
Artown, Earth Day) and campus activities (i.e., career fairs, special visits, guest presentations).
 Collaborates with station Development Director on planning fundraising events for KUNR
Position Description – Coordinator, KUNR Membership & Marketing
Page 3
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The Coordinator works with general oversight from and regular communication with the Station
Manager, operating with a high level of freedom and initiative and works closely with the Business
Operations Manager and Development Director to develop creative fund-raising activities and ideas.
The position is responsible for growing membership rolls and revenues while providing the critical
marketing and promotions efforts to advance the station’s financial and market-share growth, visibility
and profile in the community. The position consults with the Station Manager on membership issues
that need higher level resolution or assistance. The position gathers data, suggests planning and
budgets for promotion of KUNR, and receives final approval from the Station Manager.
Impact:
If the Coordinator fails to meet expected membership and marketing and goals, it would impact
KUNR’s visibility and success at the University and especially in the community. Ineffective marketing
and promotion efforts would cause a negative effect on the ability for the station to continue to grow.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Marketing and digital marketing principles, strategies and techniques
 Promotion planning and execution
 Membership programs or similar concepts
 Tracking results for marketing programs
 The local business market
 Budget management
Skills:
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Leadership
Strong interpersonal skills and relationship building
Strong organizational and time management skills
Excellent and professional verbal and written communication
Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email)
Research and providing context to market data and trends
Ability to:
 Solve problems and propose solutions
 Work with diverse populations and be sensitive to gender, disabilities, and cultural and ethnic
diversity issues
 Work well with a diverse team
 Collaborate with other campus and local media and marketing individuals
 Maintain professional business and work ethics and standards
 Establish and assess goals and objectives
 Travel as necessary
Position Description – Coordinator, KUNR Membership & Marketing
Page 4
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Office of Development and
Alumni Affairs
Communications Office
Reason for Contact
To consult with on marketing and outreach efforts
External
Listeners (potential contributors)
Business community
Media
Vendors
Reason for Contact
To grow membership
To promote and market KUNR
To collaborate on promotional opportunities
To form partnerships for promotion of KUNR
To coordinate marketing, image and branding of KUNR
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years of marketing and/or promotions or related
experience
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None