Program Assessment Plan
American University
KSB: Business and Music - BAM
KSB: Business and Music - BAM
Contact Person for Itir Karaesmen Aydin
Assessment:
Primary Department: KSB-Genl
Learning Outcome: BSBA- LO1 Functional Business Knowledge
Develop a foundation in each of the functional areas of business, including accounting and financial analysis, production and marketing of goods and services, management of people and organizations,
group dynamics and team diversity, and information and technology management.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BSBA- LO2 Strategic Thinking & Integration
Develop strategic decision-making abilities by integrating academic (across disciplines) and experiential learning with an appreciation of the global, legal, ethical, public-interface, and societal dimensions
of business.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BSBA- LO3 Analytical Skills
Know how to use technology and analytical tools (models) to improve efficiency, productivity, problem solving, and communication.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BSBA- LO4 Communications Skills
Demonstrate professional competence in oral and written communication skills in a business setting.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BAE-LO1 Entertainment Industry Knowledge
Understand the structure of the entertainment industry, the business models that characterize the industry, and how changing technology has affected operations in the industry.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
12/09/2014 1:25 PM
Generated by TracDat a product of Nuventive.
Page 1 of 2
Learning Outcome: BAE-LO2 Contractual Rights
Understand the contractual rights and obligations typically accorded to managers, agents, performers, and content producers in the entertainment industry.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BAE- LO3 Intellectual Property
Demonstrate familiarity with intellectual property issues affecting the entertainment industry.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BAE- LO4 Industry Laws & Regulations
Demonstrate awareness of the important laws and regulations affecting the industry.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
Learning Outcome: BAE-LO5 Industry Technologies
Demonstrate familiarity with important technologies used to deliver entertainment industry product to consumers.
Outcome Year: 2013-2014
2014-2015
Outcome Status: Active Learning Outcome
12/09/2014 1:25 PM
Generated by TracDat a product of Nuventive.
Page 2 of 2