ABSTRACT
CREATIVE PROJECT: Relationship management and stakeholder theory in the not-for-profit
sector
STUDENT: Joe Huber
DEGREE: Master of Arts
COLLEGE: College of Communication, Information, and Media
DATE: December 2014
PAGES: 46
This project takes a professional approach to aspects of what would be entailed utilizing
practices found best suited to the ideals of two theories that work together in the Not-for-profit
field. Stakeholder theory and relationship management are two commonly used theories that are
usually held separate with companies that fail to recognize the relationships that exist outside the
walls of their own organizations.
Not-for-profit organizations are also a bit more of a challenge when dealing with budget
constraints and largely volunteer only based workers. This project spearheads what it would take
to launch a public relations campaign that is steeped in these two theories to help outreach, client
image, and brand recognition within the community.