January 2015
VITA
Leslie M. Fine, Associate Professor
Department of Marketing
Max M. Fisher College of Business
Ohio State University
550 Fisher Hall, 2100 Neil Avenue
Columbus OH 43210
(614) 292-2610 (Ph), (614) 292-0879 (fax)
e-mail: fine.5@osu.edu
Home:
972 Neil Avenue
Columbus OH 43201
(614) 421-2515
EDUCATION
Ph. D. University of Tennessee
August 1991
Major: Marketing
Minor: Industrial/Organizational Psychology
Dissertation: Understanding the Relationship in the Buyer-Seller Dyad
M. S. Louisiana State University
May 1982
Major: Marketing
Minor: International Business
B. A. Louisiana State University
December 1979
Major: Liberal Arts (Advertising)
Minor: Sociology
DEGREE PROGRAM TEACHING/AMINISTRATION
July 2002 – May 2013
August 1997 - Present
September 1991 - July 1997
Academic Director, EMBA Program
Program currently ranked #14 in the world by BusinessWeek
Associate Professor, The Ohio State University
Assistant Professor, The Ohio State University
Teaching Experience
Executive MBA Program - Marketing Core, Electives
Full Time MBA Program – Marketing Core, Electives
Working Professional MBA Program - Electives
Specialized Marketing Degree – Marketing Core
Undergraduate Program - Cases in Managerial Marketing,
Marketing Management, Services Marketing, Marketing Projects
Spring 2004, 2006
Invited Instructor, Part time/ Executive MBA program
Universidade Catolica Portuguesa
Lisbon, Portugal
Sales Force Management
1987-1990
Graduate Teaching Assistant, University of Tennessee
Introduction to Marketing
Marketing Management
Sales Force Management
Advertising Management
1982
Instructor, Department of Management, Louisiana State University
Business Communications
LEADERSHIP TRAINING
President’s and Provost’s Leadership Institute (2005 – 2007)
Selected to join inaugural class which prepares faculty to serve in administrative roles
PUBLICATIONS
Fine, Leslie M. (2010), “Executive Digest: Spotlight on Marketing,” Business Horizons
(2010), 53 (3), 241-246.
Fine, Leslie M. (2009) “Executive Digest: Spotlight on Marketing,” Business Horizons (2009)
52 (3), 209-214.
Fine, Leslie M. (2008) “Executive Digest: Spotlight on Marketing,” Business Horizons (2008):
51 (3), 163-168.
Fine, Leslie M. (2007) “Executive Digest: Spotlight on Marketing,” Business Horizons (2007):
50 (3), 185-191.
Fine, Leslie M. (2006) “Executive Digest: Spotlight on Marketing,” Business Horizons (2006):
49 (3), 179-184.
Fine, Leslie M. (2005) “Executive Digest: Spotlight on Marketing,” Business Horizons (2005):
48, 187-191.
Pullins, Ellen B. and Leslie M. Fine (2002) "How the Performance of Mentoring Activities
Impacts the Mentor's Job Outcomes," Journal of Personal Selling and Sales Management, Fall
2002.
Pullins, Ellen Bolman, Curtis P. Haugtvedt, Peter R. Dickson, Leslie M. Fine and Roy J.
Lewicki (2000), “Individual Differences in Intrinsic Motivation and the Use of Cooperative
Negotiation Tactics,” Journal of Business and Industrial Marketing, Vol. 15, No. 7, page 466.
Long-Tolbert, Sylvia and Leslie M. Fine (1999), “The Resilience of Service Relationships:
When Trust Makes a Difference”, Advances in Consumer Research Conference
Proceedings, 1999.
Allenby, Greg, Neeli Bendapudi, Bob Burnkrant, Leslie Fine, Jim Ginter, Bob Leone, Mark
Stiving and Rao Unnava (1998), “Market Segmentation in the 21st Century: Discrete Solutions
to Continuous Problems, Seoul Journal of Business.
Fine, Leslie M., C. David Shepherd and Susan L. Josephs (Winter 1999), “Insights in Sexual
Harassment of Salespeople by Customers: The Role of Gender, Experience and Power,” Journal
of Personal Selling and Sales Management.
Fine, Leslie M. And Ellen B. Pullins (1998), “Peer Mentoring in the Industrial Sales Force: An
Exploratory Investigation of Men and Women in Developmental Relationships,” Journal of
Personal Selling and Sales Management, 28 (3), 89-104.
Ellen B. Pullins, Leslie M. Fine and Wendy L. Warren (1996), “IdentifyingPeer Mentors in the
Sales Force: An Exploratory Investigation of Willingness and Ability,” Journal of the Academy
of Marketing Science, 24 (2), 125-136.
Fine, Leslie M., Krista Matheny Harris, Ellen Pullins, Wendy Warren (1996), “The Salesforce
Mentor/Protege Relationships: An Exploratory Qualitative Investigation,” Marketing Theory and
Applications, Volume 5, Chicago, IL: American Marketing Association.
Fine, Leslie M. and Janice Franke (1995), “The Legal Aspects of Salesperson Commission
Payments,” Journal of Personal Selling and Sales Management, 15 (Winter), 53-68.
Pullins, Ellen B. and Leslie M. Fine, (1994), “Communication Competence: A Foundation for
Integration in Buyer-Seller Interaction Research,” Enhancing Knowledge Development in
Marketing, Volume 5, Achrol and Mitchell (Eds.), Chicago, IL: American Marketing
Association.
Pullins, Ellen B., Leslie M. Fine and Wendy L. Warren (1994), “Measuring the Propensity to
Mentor in the Sales Force,” Marketing Theory and Applications, Volume 5, Park and Smith
(Eds), Chicago, IL: American Marketing Association.
Fine, Leslie M., C. David Shepherd and Susan L. Josephs (1994), “Sexual Harassment in the
Sales Force: The Customer is NOT Always Right,” Journal of Personal Selling and Sales
Management, 14 (Fall) 15-29.
Shepherd, C. David and Leslie M. Fine, (1994), “Role Conflict and Role Ambiguity
Reconsidered,” Journal of Personal Selling and Sales Management, 14 (Spring) 57-66.
Roehm, Harper, Peter Dickson and Leslie M. Fine (1993) “ ‘I’m Great, You’re Great,’:
Salesperson Self-Presentation Tactics,” Marketing Theory and Applications, Volume 4,
Varadarajan and Jaworski (Eds), Chicago: IL: American Marketing Association..
Fine, Leslie M. & David W. Schumann (1992), “The Nature and Role of Salesperson
Perceptions: The Interactive Effects of Salesperson/Customer Personalities,” Journal of
Consumer Psychology, 1 (3), 285-296.
Fine, Leslie M. (1992), “Refining the Concept of Salesperson Adaptability,” in Chris Allen &
Thomas Madden (Eds.), Marketing Theory and Applications, Volume 3, Chicago, IL: American
Marketing Association.
Fine, Leslie M. (1991), “The Role of Self-Monitoring in Inferential Processes in the
Buyer/Seller Dyad,” paper presented at the 1991 American Marketing Association Educator’s
Conference. Peer reviewed special session presentation - no published paper.
Fine, Leslie M. & David W. Schumann (1990), “The Role of Self-Monitoring in Judgments of
the Buyer/Seller Relationship,” Proceedings of the Society for Consumer Psychology, Curtis
Haugtvedt & Deborah Rosen (Eds.), Abstract published in the Proceedings.
Fine, Leslie M. & David W. Schumann (1990), “Researching The Buyer/Seller Dyad: A Model
of the Relationship Development Process,” in David Lichtenthal et. al. (Eds.) Marketing
Theory and Applications, Chicago, IL: American Marketing Association.
Williams, Kaylene C., Rosann L. Spiro & Leslie M. Fine (1990), “The Customer-Salesperson
Dyad: An Interaction/Communication Model and Review,” Journal of Personal Selling and
Sales Management, 10 (Summer), 29-43.
Fine, Leslie M & Sarah F. Gardial (1990), “The Effect of Self-Monitoring and Similarity on
Salesperson Inferential Processes,” Journal of Personal Selling and Sales Management, 10 (Fall),
7-16.
PUBLISHED BOOK REVIEW
Fine, Leslie M. (1991) A Model-Based Approach to Understanding Consumers, a review of The
Psychology of Consumer Behavior (Brian Mullen and Craig Johnson, authors), published
in Contemporary Psychology, 36 (10).
EXECUTIVE TEACHING/PROGRAM ADMINISTRATION
PROGRAM ADMINISTRATION
Social Enterprise Management Certificate Program (2007, 2008)
Sponsored program for Executive Directors of non-profit organizations.
Brand Relationships and Brand Communities (2003)
Limited Stores
Management Certificate Course (1998 to 2011)
16-week open-enrollment program
Recruit faculty, coordinate schedules and curriculum, interface with staff.
Go Bucks! Leadership Institute (2000-2001)
One-week course for OSU Department of Athletics
Develop curriculum in consultation with OSUDA, recruit faculty, write common case for
use in all sections, interface with staff
COURSES DEVELOPED FOR OPEN ENROLLMENT PROGRAMS (selected topics)
Brand Management/Brand Equity
Strategic Sales Force Management
Customer Expectation/Customer Service Management
Introduction to Consumer Behavior
Basic Marketing Management
Marketing Strategy
Non-Profit Brand Management
PROGRAMS DEVELOPED FOR SPECIFIC ORGANIZATIONS (selected programs)
Builder’s Exchange (2011, 2012) Personal Branding
Center for Operational Excellence (2009) Managing Customer Relationships in Difficult Times
Nationwide Marketing University (2008) Marketing Management
State of Ohio Lottery Commission (2007) Customer Relationship Management
Textron, Inc. (2005 - present) Sales and Channel Management
State of Ohio/Ohio Civil Service Employees Association (2005) Brand Equity and Brand
Management
Honda of America Manufacturing (2004) Customer and Industry Analysis
Limited Stores (2003) Building Brand Relationships and Brand Communities
Alliance Data Systems (2003) Product/brand Management and Pricing Strategies
Parts Plus (2002) Managing Customer Expectations
NHRAW (2002) Gaining Market Share in Difficult Times
OSMA (2002) Marketing for Reluctant Physicians
Cardinal Health (2001 - present) Service Excellence: When strategy and operations align
New Sabina Industries (2001) Management Development Programs: Implementing Marketing
Orientation
Consultech (in conjunction with the American Marketing Association), Beijing, P.R.C.
November 1999
Developing Customer Relationships
Owens-Corning (2000- 2001)
Management Program for Engineers
University of the Aftermarket (Automotive aftermarket manufacturers, wholesalers and
retailers)
1995 to 2005, OSU Program, University Weekend Program (Las Vegas), Educator’s
Forum (Charlotte, North Carolina; Detroit, Michigan)
Consumer Behavior/Customer Service Management
Brand Management
Retail Management
Team Project Supervision
Advisor for team projects
Discussant for team project presentations
Parts Plus University
Manufacturing Supervisors
Autumn 1999
Customer Relationship Management
Academy of Financial Executives
Summer 1999
Retail Management
Institute of Scrap Recycling Industries
1997 to Present
Marketing in the recycling industry
Hancor, Inc.
Spring - Autumn 1999
Sales Force Management
Brand Management
American Electric Power
1994-1997
Advisor for team projects
Discussant for team project presentations
National Wholesale Druggists Association
1996 (San Antonio)
Strategic Sales Management in the Pharmaceutical Industry
China National Mechanical and Electrical Equipment General Corporation
1995 (At OSU)
Introductory Marketing
Bath and Body Works
1994
Consumer behavior, motivation and personal selling
BUSINESS EXPERIENCE
2008 – Present
Board Member
Triad Technologies
Vandalia, Ohio
1987
Director of Marketing
Tiny Expectations, Inc. (Baton Rouge, Louisiana)
Direct mail marketing to expectant mothers
1985-1986
Account Executive
Louisiana Business, Inc.
Advertising sales for regional business publications, trade directories, and
regional business trade shows.
1984
Account Executive
Information systems Unlimited, Inc. (Baton Rouge, Louisiana)
Sales of facsimile equipment and word processing systems
1982-1984
Account Executive
AT&T, Advanced Systems Division (Baton Rouge, Louisiana)
Sales of voice and data systems to large businesses in the south Louisiana area.
SERVICE ACTIVITIES
Community Service
Legacy Fund of the Columbus Foundation, Board Member, 2009 to Present
Scholarship Chair, 2011 – 2013
Grants Chair, 2104 - present
United Way of Central Ohio, Pride Council Steering Committee, 2009 to 2011
Kaleidoscope Youth Center, Board Member (December 2004 - 2007)
Stonewall Columbus, Board Member (1998-2003)
Women’s Fund of Central Ohio, Grants Reader and Volunteer 2003 - 2007
Workshop Facilitator: Stonewall Center Conference (administrators of GLBT
community Centers), “Marketing your organization.” April 2002.
Ohio Judicial Family Network, Peer Mentoring Program, Workshop speaker – statewide association of spouses of judges, Chaired by Mary Moyer, spouse of Ohio
Supreme Court Chief Justice Tom Moyer. October 2002.
Selected Professional Service Activities - Journal Reviewing
Editorial Review Board, Journal of Personal Selling and Sales Management
1994 - 2006
Excellence in Reviewing Award for 1996
Editorial Review Board, Business Horizons, 2004 - present
Ad Hoc Reviewer, Journal of Marketing
Selected University Service Activities
University Senate Diversity Committee (2011 – present)
Search Committee, Director of The Women’s Place (2009)
NCAA Recertification Self Study (2002) Steering Committee
President’s Council on Diversity (2001 - 2004)
Medical Plans Evaluation Committee (2000 – 2001)
Domestic Partnership Benefits Committee (1999-2000)
Search Committee, Vice-President for University Relations (1999)
University Senate Athletic Council, Presidential Appointment, 1998 (4 year term)
CHAIR (June 2001 – June 2002)
Vice Chair and Executive Committee (2000 – 2001)
Chair, Academic Progress and Eligibility Committee (2000-2001)
Chair, Field and Plant Committee (1999-2000)
Athletic Progress and Eligibility Committee
Ticket Committee
Athletic Department Health and Social Responsibility Committee
Equity Committee
University Art and Memorials Committee
Steering Committee, Association for Gay, Lesbian and Bisexual Faculty and Staff (1996 present)
Professional Mentor, Office of Retention Services, Minority Student Affairs, 1994 - 1996
HONORS
2002
Distinguished Diversity Enhancement Award
2002
Pacesetters Westerbeck Undergraduate Teaching Award
1998
Faculty/Staff Leadership Award, Office of Student Gender and Sexuality Services
1996
Excellence in Reviewing Award, Journal of Personal Selling and Sales Management
1995
Steffey Best Reviewer Award, Journal of Business Research
1995
Inducted Phi Kappa Phi, National Honor Society, Chapter 155
One of 8 university faculty inducted
1990
American Marketing Association Doctoral Consortium Fellow
1990
Walter L. Bonham Dissertation Award
1990
University of Tennessee Center for Teaching Excellence
Graduate Teaching Award Recipient
1988
University of Tennessee Center for Teaching Excellence
Graduate Teaching Award Finalist
GRANTS
Ohio State University Seed Grant award ($12,000)
The Effectiveness of Ingratiation and Self-Promotion in Selling Scripts: The Role of
Customer Characteristics.
Women and Minorities’ Development Grant, Committee for Educational and Professional
Diversity
Professional Development Grant for Women, Grant for Travel to AMA Faculty Consortium
College of Business Small Grant Program, $1442 for Mentoring Research
College of Business Teaching Committee, Grant for Travel to AMA Faculty Consortium
Arthur Foundation (with Neeli Bendapudi and Bob Leone) Grant for development of an executive
education program in service excellence in the sports/events management industry