FUTURE OF
EXAMPLES
USES/APPS
LBM
WHAT IS
LBM?
RESTRAINTS
10
10
10
10
10
20
20
20
20
20
30
30
30
30
30
Question 1 - 10
• LBM is most commonly used on _______
Answer 1 – 10
• Smartphones
Question 1 - 20
• LBM uses computers __ _______ to find
restaurants, hotels, etc. in the user’s area.
Answer 1 – 20
• IP Address
Question 1 - 30
• Marketers can use ___ technology to cater
advertisements to consumers based on their
location at any given time.
Answer 1 – 30
• GPS
Question 2 - 10
• xAd throws out ___ percent of inventory from
publishers because the location data isn’t
accurate.
Answer 2 – 10
• 80%
Question 2 - 20
• There are two ways a company can retrieve
data, first-party data and ________.
Answer 2 – 20
• Third-party data
Question 2 - 30
• This type of data collection is the preferred
method because it is not affected or touched
by another party.
Answer 2 – 30
• First-party data
Question 3 - 10
• ______ teamed up with Foursquare to award
one hundred random people who entered the
establishment.
Answer 3 – 10
• McDonald’s
Question 3 - 20
• Taco Bell is using ____ to send special offers to
people using the app when they’re in the
general vicinity of a Taco Bell.
Answer 3 – 20
• Waze
Question 3 - 30
• Subway has teamed up with ____ to give
customers special discounts when they get
close to a Subway business.
Answer 3 – 30
• O2
Question 4 - 10
• The beta map plots more than 150 billion
monthly pings from smartphone owners
opening _______-_________ mobile apps and
sites across the country.
Answer 4 – 10
• Advertising-supported
Question 4 - 20
• LBM has struggled to track their effect on __
____ sales.
Answer 4 – 20
• In-store
Question 4 - 30
• The beta map is going to be used on _____
_____ this year.
Answer 4 – 30
• Black Friday
Question 5 - 10
• ____ is a platform for users to check-in at a
location to redeem rewards, points, and
coupons
Answer 5 – 10
• Foursquare
Question 5 - 20
• _____ is a mobile game that uses your
location to set challenges and rewards, even
connect locations to encourage multi-site
visits.
Answer 5 – 20
• SCVNGR
Question 5 - 30
• ____ ____ allows users to check-in to receive
rewards, but it also allows them to share and
earn rewards together.
Answer 5 – 30
• Facebook Places