INSID E THIS ISS UE:
FOCUS
News from the School of Business and Economics
Volume 4, Issue 12
April 1, 2013
Enactus Team named Rookie of the Year
1
The Graduate School Open House—Apr. 4
3
A Message from Dean Bailey
A Message from Dr. Jessica Bailey
1
P. Lawrence Wingate offers advice
3
The Business Advisory Council
2 Coming Events
Student Profile—Dawn Swinnie
2
This is the busiest season of the
year for the university and the SBE and
this week is no exception. The
classrooms of the RJ Reynolds Center
will be buzzing with
activity as the SBE
participates in CAPS, a
program sponsored by
Career Development
Services. CAPS is the
National Urban Leagues’
Dr. Jessica Bailey Black Executives
Exchange Program (BEEP)
Career Awareness and Planning Seminar
(CAPS) and will take place on our
campus April 3 – 5.
4
Enactus Wins Rookie of the Year at U.S. Regional Competition
The Enactus Winston-Salem State
University team was named Rookie of the Year
at the Enactus United States Regional
Competition held on March 20, 2013 in
Charlotte, NC. The event is one of 10 Regional
Competitions being held across the United
States in March and April.
The competing team consisted of
Johnene Benson (Enactus President and senior
management major), Nardia McEwan (Enactus
Vice-President and senior management major),
Oshshanee Keyes (Project Leader and senior
management major), Briana Rose (Project
Leader and sophomore accounting and English
major), Mary-Nina Ukariwo, (Project Leader and
junior accounting major), and Dominic Nwanji
(Historian and junior accounting major).
team and work together to achieve this
goal was more than rewarding. We had a
few bumps in the road, but nothing made
us quit; if anything, it pushed us all harder
to prove that Winston-Salem can be
improved with driven leaders behind it.”
Winston-Salem State University is one
of more than 500 programs in the United
States. Participating students use business
concepts to develop community outreach
projects, transform lives and shape a
better, more sustainable world.
During this academic year, under the
leadership of Advisor Mr. Melvin Williams, a
Sam Walton Fellow, the Enactus WSSU team
completed over 100 service hours as they
organized four projects in the WinstonSalem community. Projects include:
“True Life: I Want to Be a Boss”-- This
project consisted of teaching materials
from the Junior Achievement Personal
Finance program to inform and enhance the
knowledge of students attending Carter G.
Woodson Charter School. The team
encouraged students to apply what they’ve
learned to real life situations as they strive
to be entrepreneurs.
Johnene Benson stated, “This was
probably the proudest moment that I have
experienced in my college journey. To be able
to just compete in this competition was beyond
surreal for our team, especially since we have
literally built this team up in only six months,
where some of our competitors have been
competing for over 30 years. To help build a
“Project Energy”-- This project consisted
of partnering with Duke Energy and Habitat
for Humanity Forsyth County to teach a
seminar to low-income families about how
to conserve energy, while tracking how
much money families have saved.
“Job Success Skills”-- This project focuses
on teaching and assisting homeless
individuals staying at the Bethesda Center
how to find a job within 90 days. In
Continued on Page 3
BEEP is an innovative program begun by
the Urban League in 1969 which allows
students at HBCUs to interface and
network with African American business
professionals who help students to
understand the environment and
expectations of the world of work.
There will be executives addressing
students in their classrooms, sharing
lunch with faculty and staff, and
relating to students on a one-to-one
basis at a special networking reception
planned for Thursday evening at the
Piedmont Club.
Each year, this event proves to be a
valuable experience for our students
and each year, it gets better and
better.
Jessica Bailey
FOCUS is published weekly by the School of Business and Economics at Winston-Salem State University. For information concerning the
newsletter, or to contribute an article, please contact Ben Greene at (336) 750-2330 or by forwarding an e-mail to
greenebp@wssu.edu.
Page 2
The SBE Business Advisory Council
The Business Advisory Council (BAC) of
the School of Business and Economics (SBE) is
made up of leaders in the Piedmont Triad
business community who are dedicated to the
development and furtherance of the mission
and vision of the SBE. In addition to their
mission related responsibility, these individuals
are charged with advising, supporting and
assisting the SBE to celebrate the traditions and
achievements within our community.
The goals of the BAC include the
support of the SBE mission, the enhancement of
the public perception of the school, the
increase of involvement by the business
community in SBE activities and programs, and
the financial support of the school. The BAC
meets on a quarterly basis and is invaluable in
providing support to ensure the continued
growth and development of the SBE. We
sincerely appreciate the willingness to provide
support and extend our thanks to the following
Business Advisory Council members for their
commitment to the SBE.
Name
Greg L. Anderson
Corporate Affiliation
BB&T
Lester Arnold
Lowes Hardware
Alvin Atkinson
WSSU
Veronica Black
Retired
Fran Crump
Wal-Mart
Mutter Evans
Entrepreneur
L. Duane Davis
First Tennessee Bank
Kelvin Farmer
Jackson Hewitt
Nan Holbrook Griswold
Samaritan Ministries
Tommy Hickman
RJ Reynolds Tobacco
Candace Howell-Lucas
Calvert Jeffers
Tony W. Johnson
Chris May
Sylvia Ingle Oberle
State Farm
Veterinarian
Novant Health
Wells Fargo
Habitat for Humanity
Jackie Paulson
Henredon
Jeff Powell
Wal-Mart
Hugh Roberts
Capital Bank
Aldred Williams
United Parcel Service
Jon Witherspoon
Retired
FOCUS News
Student Profile—Dawn Swinnie — “On the Tip of My Tongue”
Dawn Swinnie, a senior marketing
major in the SBE is a multi-faceted individual
whose interests begin with poetry and
expand to service to her community. She is
an active member at WSSU where she
participates in Ramlife Magazine as its Editor
in Chief; Legendary Ladies, an organization
that strives to develop ladies to their fullest
potential; the National
Council of Negro Women, a
service organization founded
by Mary McLeod Bethune to
cater to the needs of the
black community; Enactus,
dedicated to free enterprise
and the entrepreneurial spirit; and the
Community of Writers, an organization whose
purpose is to educate, entertain and
encourage the furtherance of the written
word.
Dawn is best known for her poetry.
She is the author of On the Tip of My Tongue,
a collection of work including poetry written
over a ten year period. Her work is inspired
by real life situations. She aspires to add a
book to her repertoire by the time she
reaches age 30.
Dawn currently has a number of
projects in the works including an overnight,
13-hour volunteer trip to the Samaritan
Ministries; the UNC-TV festival to raise
money in support of public broadcasting; and
service as a Unit Leader at Girl Scout Camp.
This active involvement leads one to
appreciate the motto she strives to live by,
“If I only touch one person’s heart, then I will
have done my job as a person and a writer.”
Ms. Swinnie honored us by allowing
a reprint of her poem, entitled “Beautiful.”
Beautiful
He came to me in one piece
But his heart was in a million
Struck by
The silence of destruction
Nobody knew his position
And maybe
Nobody cared
But I know that
Nobody understood
Because he wore this smile of
Preservation
The type of smile the breeds
The word “I’m fine”
Cry for somebody else
Everybody endures a grave
But he endures two
His own
And the weight of someone else’s
That’s just how he is
Willing to bear someone else’s burden
While dying on the inside
That makes him stronger than any man I know
I remember him saying
I’ll weep for her
Because nobody else will
Nobody else will take the time
To look into her soul
And pick up the pieces of her heart
He never cared
What she was going through
Or who she was
Everybody needs compassion
Everybody needs
Love
He’s always thinking of others
While the light slowly dims in his eyes
While his grave grew deeper
Like quick sand
He’s slowly sank into it
And the crazy thing was
He never screamed
Never wanted to burden anybody
With his pain
He never asked for help
Because he felt helpless
He felt that no one would weep
For him
The way he would reach out his hand
And lend a ray of sunshine to someone else
Just as he is tipping over
In his own grave
I grabbed hold of his arm
I whispered to him
I’ll weep for you
Because nobody else will
I’ll carry your burden
Because you are not strong enough
This time
I seen the light in his eyes
Go out like a blown out candle
Pieces of his heart trailing the floor
As he walks
But I’m willing to follow behind
And scoop them up
I’m willing to
Lend him a few drops of sunshine
He didn’t look weak to me
Nor broken
He was beautiful
Even in a million pieces
He was beautiful
FOCUS News
Page 3
The SBE Graduate School Open House:
Why an MBA or MHA makes sense!
On Thursday, April 4 at 6 pm,
the Graduate School office will be
holding an Open House for those
interested in the Master of Business
Administration (MBA) or Master of
Healthcare Administration (MHA)
programs. The purpose of the Open
House is to inform individuals of the
benefit of obtaining the master’s degree
and to spotlight unique features of the
SBE’s two graduate programs.
In 2010-11 CareerBliss.com
analyzed more than 600,000 data points,
including salaries, job titles, and
education and identified 10 job titles
that offered substantially increased
compensation for employees with a
Master’s degree. The increased annual
salary between a bachelor’s and
master’s degree for these positions
ranged from a 21 to 28 percent
differential, or between $9,900 and
$28,100 in additional annual salary.
Most of the top 10 positions related to
jobs typically held by graduates of a
School of Business and Economics.
Titles included Business Manager,
Managing Partner, Marketing Director,
Program Director, Financial Advisor, and
General Manager.
Median salaries in the
healthcare field show an even greater
disparity between a Master’s and a
Bachelor’s degree with more than a 50%
differential. Clinicians, too, can benefit
from a movement to a managerial
position with a median salaries
exceeding registered nursing salaries by
more than thirty percent. In this
instance, the salary increases more than
$19,000 per year with an MHA degree.
The MBA and MHA programs at
Winston-Salem State University are
designed to meet the needs of working
professionals. They are predominantly
part-time in nature and offered only in
the evenings. The programs enhance
analytical expertise, oral and written
communication skills, appreciation of
cultural diversity, global awareness and
the ability to work well in teams.
WSSU's MBA and MHA programs are
flexible in nature enabling a student
to enroll in either fall or spring
semester.
Students who complete the
MBA degree will be prepared for a
variety of professional opportunities
in both corporate and non-corporate
settings. Once students complete
their core MBA courses (8 courses or
24 semester hours), they will have
the opportunity to choose four
electives that best meet career goals
and skill sets needed for
advancement. These courses can
come from a variety of disciplines
including, but not limited to,
financial services, management
information systems and general
management.
The MHA program prepares
students for a broad range of
management careers in hospitals,
outpatient clinics, public health,
nonprofit health associations, longterm care facilities, pharmaceutical
companies, durable medical
equipment manufacturing and health
insurance companies. This degree
will benefit professionals seeking a
graduate degree offered in the
evenings. Current or previous
employment in the health care field
is preferred for admission.
As an additional
encouragement, the graduate
admissions office will waive the
$50.00 application fee for attendees
who complete an application for
admission at the Open House.
We look forward to your participation
at the
Graduate School Open House
Thursday, April 4 at 6:00 pm
RJ Reynolds Center,
Room 201
Enactus Team
(continued)
preparing them for their new lives, the team
developed an interactive workshop that
allows the homeless to learn about topics
such as resume building, job searching,
financial literacy and mock interviewing.
“Enactus Green Works”—The team
received a $2,000 grant through the Lowes
Charitable & Educational Foundation and
partnered with the Habitat for Humanity of
Forsyth County to improve the garden
experience for WSSU’s students, faculty/
staff and neighbors in the Simon’s Green
Acres Garden. They plan to provide a
Garden Sign, a Bigger Shed and an improved
amount of seeds for vegetables & other tools
needed by April 2013.
Project Leader, Briana Rose said,
“Carter G. Woodson Charter School’s
Marketing and Entrepreneurial class is
comprised of 23 of the brightest ninth
through eleventh grade students who possess
so much potential. Their personalities kept
us entertained and upon first meeting them
an instant bond was created. Since then
they have made my Wednesdays and Fridays
worthwhile.”
The culmination of the Enactus program
is an annual series of competitions that
provide a showcase for teams to present the
results of their projects and be evaluated by
business leaders serving as judges. Teams
compete first at the regional and national
levels, then at the international level when
the national champion teams from each
country meet at the Enactus World Cup.
For teams that were named as Regional
Champions, they will now advance to the
2013 Enactus U.S. National Exposition in
Kansas City, Missouri, May 21-23. Our team is
inspired to reach the goal of Regional
Champion next year.
P. Lawrence Wingate offers
investment portfolio advice
On Monday, March 18, P. Lawrence
Wingate, CFA, met with the WSSU Student
Investment Fund to share his insights on the
current status of world-wide capital markets
and techniques he uses to construct
investment portfolios for individuals and
institutions. Mr. Wingate has been with
McMillion Capital Management, a Greensborobased firm, for over 30 years, and prior to
that he was a portfolio manager for JeffersonPilot Insurance Company. His presentation
focused on risk tolerance, portfolio
diversification and analytical techniques he
uses to evaluate investment vehicles.
Coming
soon
Beta Alpha Psi and Beta Gamma Sigma
Induction Ceremonies
Congratulations to our students and faculty who
will be inducted as members of Beta Alpha Psi and
Beta Gamma Sigma
on Friday, April 5 and Friday April 12,
respectively, at 6:00 in the evening
MBA/MHA Open House
Thinking of Graduate School?
Want to further your career
and increase your earnings
potential?
Attend the MBA/MHA Open
House
Thursday, Apr. 4
from 6:00-7:30 p.m.
RJ Reynolds Center
Room 201
Chomp-N-Chat with
Dean Bailey
Monday, April 22
12:00 p.m.
RJ Reynolds Center, Room
107