Presented by:
Erik Fedler
Jose Phillips
Johan Ericson
About
• XYIENCE Inc. is a complete active lifestyle brand
developed to provide the healthiest, most scientifically
advanced, sports nutrition and related products targeted
to active life style enthusiasts
• Early marketing success is attributable to Xyience’s
strategic partnerships with the UFC, Spike TV, MTV,
VH1, The Fight Network, and several trade magazines
worldwide
• Xyience introduced its newest line of products in May
2006 to the Market offering Xenergy Cran/Razz, The
Ultra Premium, vitamin fortified, zero calorie, sugar free
energy drink
The
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Target Market
Novice Athletes
Urban Health Conscious Crowd
Fitness Enthusiasts
Active Lifestyle
Enthusiasts
Products offered by Xyience
• Supplements
– NOX-CG3
• Drinks
– XEnergy
• Energy Bars
– XStart
• Clothing & Gear
Availablity of
Products
• Carried at GNC Stores Around the Nation
• Also you can shop online at xyience.com
SWOT
Strengths
• Contracts with UFC, Spike TV, MTV, VH1,
The Fight Network, and several trade
magazines worldwide
• Contracts with many MMA Fighters
Worldwide.
• Exclusive selling rights with GNC
• Customer Forum to Discuss product
success
SWOT
Weaknesses
• No Dedicated Store: Must rent space from
GNC
• Stigma of being associated with the
extreme sports when not known well.
• Marketed to a very select crowd.
• Very Male oriented.
SWOT
Opportunities
• Expand into other sports
• Create own retail space
• Reach out to other potential markets
• Create new products to help introduce the
product to new customers
SWOT
Threats
• XS Energy drink
• Red Bull
• Sobe Adrenaline
• Store Brand energy products
• Bioplex Protiens
• EAS