Elsevier Content Enrichment Center (CEC)

Smart Content for Clinical Practice: EMMeT and ClinicalKey

NFAIS Annual Conference 2013

February 25, 2013

Helen Parr Moran

Vice President, Smart Content

Elsevier Operations, CEC h.moran@elsevier.com

About Elsevier

Elsevier is the largest Science, Technical and Medical (STM) Publisher in the world. In the area of Health Sciences, Elsevier publishes leading brands including The Lancet , Braunwald’s Heart Disease , Gray’s

Anatomy , as well as leading online clinical support tools and products including ClinicalKey, Mosby’s Nursing Consult and Gold Standard Drug

Database.

The Content Enrichment Center (CEC) in Elsevier Operations has more than 25 years of experience in creating and maintaining terminologies for use in manual and automated Abstracting and Indexing (A&I). Current taxonomies include EMTREE, Genetree, Geotree, and EMMeT and support products in a wide range of domains, such as life sciences, medicine, chemistry, pharmacology, and engineering.

Copyright © 2013 Elsevier, Inc. | All Rights Reserved

Copyright © 2013 Elsevier, Inc. | All Rights Reserved

The Challenge

The Challenge: Getting doctors the right information to make the best decisions and provide the best clinical care

The Physician’s

Dilemma

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No current offering delivers on all three components doctors need in a medical information product

ClinicalKey Complements Physician Workflows

Patient Care Management Workflows

1

Diagnosis

Create Care Plan

Medical Treatment

Treatment

Surgical Treatment

Procedures

After-Treatment Care Plan

Patient Education & Compliance

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Collateral Workflows

2

Keeping Current

• Conferences/ society meetings

• Reading current literature

3

Sharing

Information

• Patient specific information

• Case presentation

(within dept)

• Presentation to other bodies

(eg, treatment committees, drug committees, etc.)

• External presentations

(grand rounds, association presentations, etc)

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The Approach:

Smart Content

Taxonomy-Powered Content = Smart Content

Content with applied taxonomy

Content with structured XML

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Copyright 2011 Outsell Gilbane Services, Inc.

http://www.outsellinc.com

http://gilbane.com/xml/2009/11/what-is-smart-content.html#ixzz0hnuRhaBc

Role of Smart Content

Smart Content is Infrastructure

Product Development & Enhancement

• More accurate search results

• Faceted navigation

• Improved content discoverability

Content Analytics

• Greater insights into what we publish

• Identification of co-occurring terms

• Link to related external content & data

Personalization

• Individual content recommendations

• Targeted individual marketing

• Contextual advertising

Editorial Productivity

• Flexible product types – new collections, image banks, etc.

• Increased speed to market

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ClinicalKey Workflow

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Introducing EMMeT (Elsevier Merged Medical Taxonomy)

Parent Terms

• Breast Disorders

• Cancer of the Thorax

• Mammary Neoplasms

• More….

2

Breast Lump, Nipple Retraction, …..

Medical Name

Malignant Neoplasm of the Breast

Consumer Friendly Name

Breast Cancer

Synonyms

Malignant Tumor of Breast

Malignant Breast Neoplasm

Breast Ca

Codes

ICD9 – 174.9

MeSH – D001943

SNOMED-CT – 190121004

Semantic Type/Group

Neoplastic Process/Disease

1

Symptoms

Diagnostic

Procedures

Treatment

Procedures

4

Medications

Mammography, Breast Biopsy, …..

Chemotherapy, Mastectomy, ….

Tamoxifen, Doxorubicin, …..

Risk Factors Family History, Genetics, Predisposition, ….

Children Terms

• Breast Sarcoma

Familial Breast Cancer

• Malignant lymphoma of the Breast

• Malignant Neoplasm of the breast outer

3 quadrant

• More…

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Prevention

Complications

Screening, Preemptive Mastectomy, ….

Metastatic Cancer, ….

Automated Indexing: Weighted Tags for Better Search

Article-level SMART Content tags help confirm relevance and provide a topical overview about a piece of content.

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Paragraph-level SMART Content tags uncover highly-relevant information not necessarily evident from the title or abstract alone.

Testing Quality: Multipronged QA

1.

Technical Test Set

• Validate the field selection and delivery format

2.

Representative Gold Test

• Establish recall, precision, and harmonic mean versus a manually tagged set of content

3.

Query Set

• Compare product results with expected results from established search queries

4.

Search Logs

• Analyze search logs for candidate terms and noise

5.

Linguistic Intelligence (NLP) Use Cases

• Test language parsing by rules engine using test cases (e.g., hepatitis B/C)

Semantic Enrichment Poll

Is your organization semantically enriching your content?

1.

Yes

2.

Not yet, but we’re working on it

3.

No

4.

Don’t know

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Smart Content In Action:

ClinicalKey

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EMMeT Powered Auto-Suggest

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Speed to Answer: Content Filters & Previews

Workflow: Presentation Maker, Reading List & Saved Searches

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User Response

Smart Content for Doctors = Clinically Relevant Search

Actual Use-Case:

Non-invasive cardiologist wants the latest information on the use of biomarker guided therapy in treating congestive heart failure.

He enters search term:

• BNP guided therapy in CHF

Clinical Search Results

BNP guided therapy for CHF Search

TM

• 1 relevant result, last updated in 2009

• 310,000 results—mostly news summaries

• Requires Google Scholar to produce a sublist of journal articles

• 10 results in reverse chronological order, burying several key papers

• 2nd result is an unwanted editorial comment

• Result set misses several key publications due to lack of term expansion and acronym confusion

*Based on an actual case study. Search conducted in March 2011.

Google is a trademark of Google Inc.

ClinicalKey: Finding the Needle in the Clinical Haystack

• 128 results

• Results from various 12 content types appear in rank order based on their currency and clinical impact

• 1st four results are journals citing the most relevant and current studies

• Highly relevant and current content from various information sources:

• Clinical Trials

• Books

• First Consult

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What’s Next?

Internationalization: French EMMeT (FrEMMeT)

BETA

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Curation:

Smart Collection Tool & Specialty Collections

Copyright © 2012 Elsevier, Inc. | All Rights Reserved

Copyright © 2013 Elsevier, Inc. | All Rights Reserved

Questions?

Helen Moran

Vice President, Smart Content

Elsevier Operations, CEC h.moran@elsevier.com