Marketing 101
JOMC 272
Marketing is the activity, set of
institutions, and processes for
creating, communicating,
delivering, and exchanging
offerings that have value for
customers, clients, partners, and
society at large.
AMA, 2007
The Production Concept
The Product Concept
The Sales Concept
The Marketing Concept
The Societal Marketing Concept
The organization’s task is to determine
the needs, wants, and interests
of target markets
and to deliver the desired satisfactions
more effectively and efficiently than competitors,
and in a way that preserves or enhances the
consumer’s and the society’s well-being.
Promotion
Product
The
Marketing
Mix
Place
Price
Situation Analysis
Marketing Objectives
Marketing Strategies
Advertising Objectives/Strategies
Media Objectives/Strategies