Kallol Mukhopadhyay
Flat-301,120 A/2, NSC Bose Road, Ranikuthi, Kolkata 700040.
E: kallol_2000@yahoo.com M: +919433043840 P: 03324813840
Objective: A top level management assignment in FMCG/Food & Beverage industries to leverage
significant expertise and deliver best-in-class results.
EXECUTIVE SYNOPSIS
 High calibre business leader with 23+ years of rich experience of business development, sales &
marketing in highly competitive sectors.
 Skilled in developing and implementing budgets, strategies and plans to deliver consistent results
exceeding expectations.
 Adept in trending market & product dynamics and developing branding, profiling, positioning and
pricing policies delivering growth significantly above industry averages.
 Well versed in building motivated sales forces and resourceful channel partners and providing front
end leadership in achieving predefined business objectives.
 Experienced in establishing and managing tie-ups for contract manufacturing of products assuring
product quality at budgeted costs.
 Proactive achievements driven professional delivering excellence through effective communication,
coordination, strategising, planning & execution.
PROFESSIONAL EXPERIENCE
Kharkia Group Kolkata
The Group is into Iron & Steel & Disposable Thermofoam Business
Executive Director Sales & Marketing.Nov12 till date.
Sales and marketing responsibilities on a national level for Disposable Thermofoam Kitchenware business.
Achievements
Delivered 25% growth in 2013-14 over last year against an industry growth of 15%.
Prepared the New Brochure with USP of the brand Biofyne to be launched soon.
Started visiting the market to have feel for the market operations and distribution management.
Prepared a list of total no of competitions state wise and brand wise.
Appointed over 100 new distributors based on the geographical locations, target groups based on food
habits.
● Introduced new packaging & 4 new moulds to serve different segments.
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DAMODAR DEVELOPERS PVT LTD, Kolkata
DDPL distributes IMFL made by United Spirits Ltd and beer made by United Breweries Ltd across the whole
of West Bengal.
Director, Jun 2010 to Oct 2012
 Report to the Chairman and look after all operations of the liquor division including purchase,
sales, accounts, taxation, human resources, finance & logistics.
 Liaise with government agencies like the State Excise department, sales tax, income tax and local
authorities to assure statutory compliance.
 Negotiate with banks and finalize the funding requirements for operations and business expansion.
 Collaborate with principal companies and assure availability of stocks and smooth supply chain
to ensure on shelf availability of all brands.
Achievements
 Delivered growth of 136% in 2 years increasing sales from Rs110 crore to Rs260 crores.
 Contributed to business diversification by acquiring 70% share and restarting operations of a
closed kraft paper unit.
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 Restructured sister units and developed strategies to deliver a profit of Rs50 crore over the next
5 years.
 Renegotiated terms of loans & credit facilities
and reduced the debt burden by Rs10 crore.
 Incorporated 2 new entities and successfully obtained liquor licences from the state
government.
SAFL (MGM GROUP), Kolkata
The company has well known brands in whiskeys, brandies, rum & vodka and is a pioneer in flavoured
vodkas.
Deputy Chief Operating Officer, Feb 2007 to Jun 2010
 Reported to the Managing Director and led operations of the East Zone as a profit centre
managing business development, sales & marketing, distribution & contract manufacturing to meet
revenue, profitability & growth targets.
 Looked after positioning of the brands using state-wise strategies, pricing and budgeting for
marketing initiatives.
 Developed and implemented strategies for profiling, segmenting, pricing and positioning brands
to cover all customer sections and price points.
 Managed the recruitment, training and deployment of sales, procurement, accounts &
production personnel.
Achievements
 Launched the operations of the company from scratch in the East, finalized tie-ups with 6
bottling units and launched products on the markets in 4 months.
 Captured 10% of the market share in West Bengal & Orissa in the second year and established
the MGM brands in the market.
 Successfully replaced 5 bottling units which migrated to United Spirits by finalizing new
agreements with other units.
DHARAMPAL SATYAPAL, Kolkata
The company has a strong national presence in food & beverages, tobacco products & mouth fresheners.
Sales Head, Eastern India, Sep 2005 to Feb 2007
 Reported to the Vice President Sales and managed the business development of the company’s
range of FMCG products in the East.
 Developed effective control process of product ageing to minimize product life expiry in the supply
chain.
 Improved individual & team performances by introducing primary & secondary tracking
mechanisms.
Achievements
 Breached the Rs200 crore barrier in the East achieving sales of Rs240 crore against the previous
year’s Rs180 crore, achieving the highest growth rate of 25% across the country and delivering
101% of the budget targets.
 Trained and motivated the workforce facilitating promotion of 6 employees after a gap 0f 2
years.
SHAW WALLACE DISTILLERIES LTD, Kolkata (now a part of United Spirits Ltd)
The company owns and markets some of the best selling liquor brands in the country.
Deputy General Manager, Jun 2003 to Sep 2005
 Reported to the Vice President Sales and looked after business development in the East meeting &
exceeding predefined targets.
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 Looked after sales & marketing, channel development & management, budgeting production
planning in the contract manufacturing units, training & development of company & channel
partner staff.
 Developed and implemented programs for extending the reach & penetration and successful
launch of new products.
Achievements
 Maintained average growth of 25% for 2 years against the industry figures of 10%, achieving
101% of the budget in 2004-05 and 105% in 2003-04.
 Delivered 100+% of targets for all key brands – Antiquity Rare Premium Whiskey, Royal Challenge
Whiskey, Director’s Special Whiskey and White Mischief Vodka. Contributed 1 lac cases to the
achievement of 1 million cases in Royal Challenge. Increased the sales of SWDL brands in Orissa
from 5000 cases/month to 20, 000 cases/month in 18 months. Increased the sales of White
Mischief from 5000 cases to 20, 000 cases per month in the East.
 Grew the markets on a year-on-year basis in 2004-05: West Bengal – 18% to 20% and Orissa –
8% to 11%.
 Achieved significant growth in market share in 2003-04: Kolkata region – 15% to 18%, Bihar
region: 31% to 36%, Orissa region: 5% to 8%.
 Streamlined the implementation of the credit policy achieving 25% higher collections compared to
the previous year.
 Revamped the institutional sales team and process capturing 50% of the market share against
the existing 35%.
 Restructured the distribution team in Orissa with depot wise allocation improving overall
efficiency.
 Developed innovative & profitable promotions like dhaba activation, corporate party sales
and home delivery for special occasions like Durga Puja & Vishwakarma Puja.
 Introduced a cash & carry system which significantly reduced the impact of sales tax.
BAYER INDIA LTD, Kolkata
Bayer has core competencies in healthcare, plant nutrition and high-tech materials
Regional Sales Manager East, Oct 2001 to May 2003
 Managed the sales and marketing of a range of Home Insecticides ,car and home air fresheners
in Eastern India.
Achievements
 Improved coverage by appointing new dealers and delivered 102% of the targets in Q1 2003-04.
 Realigned the territory which saved Rs8 lacs and brought down the cost to sales ratio to 11%
against the budget of 13%.
 Implemented several programs in improving distribution, logistics & inventory management
which brought down CFA & secondary freight from 4% the previous year to 3% and improved
capital turnover (CTO) to 40% against the target of 19%.
 Positioned company’s products in the market capturing 40% of market share in aerosol products
and 96% in oil spray products.
 Successfully launched Bay Fresh car gel & air freshener in the Kolkata market.
COCA COLA, North Bengal Siliguri
The company is a leader in carbonated beverages, fruit juices, juice drinks and packaged drinking water.
Sales Manager, Apr 2001 to Sep 2001
 Spearheaded the spectacular growth of the company in North Bengal by strengthening the
distribution network by appointing 15 new distributors & 4000 new dealers leading to sales
growth of 16% and increase in market share from 55% to 65%.
Associate Sales Manager, Apr 2000 to Mar 2001
 Achieved all marketing objectives with a budget of Rs5 crore against expenditure of Rs6
crore the previous year.
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 Led efforts which positioned Darjeeling as the second best town in distribution, visibility &
service after Cape Town in a Coca Cola global study.
 Implemented a program in Mainaguri which was rated as the best in rural penetration by the
company management.
 Improved the reach of company products by identifying new channels like internet cafes & pool
parlours.
Area Sales Manager, Aug 1998 to Mar 2000
 Achieved growth of 20% compared with the national average growth of 4% on a year on year basis.
 Identified new distribution channels and finalized cross-promotion agreements with Kodak & United
Spirits to tap their outlets for additional sales.
 Introduced the concept of ‘boat routes’ & ‘crate crowners’ which drew management appreciation and
were implemented on a national scale.
PROCTER & GAMBLE, West Bengal, Bihar, Jharkhand
P&G is a world leader in fabric care, hair care, personal care and baby care.
Senior CBD Officer/Territory Sales in Charge, May 1991 to Aug 1998
 Was responsible for sales & marketing of FMCG products in OTC healthcare, hair care and soaps
& detergents segments in West Bengal, Bihar & Jharkhand.
Achievements
 Was selected as a member of the Asia-Pacific President’s Club and rewarded with trips to
China (1996) and Hong Kong (1994) for exemplary performance.
 Was recognised for the successful launch of brands like Whisper, Ariel,Camay,Pantene, Head
& Shoulders & Pampers as a member of the core committee.
 Launched and established Head & Shoulders shampoo in North & South Bihar against stiff
competition.
 Received the Maximum Volume award and Man of the Year Eastern Zone award, 1992-93.
EDUCATION
 B.Sc. Honours Geology, Asutosh College, Calcutta University, 1989 First Class.
 Schooling in St Xavier’s College & St Xavier’s Collegiate School Kolkata, Held National Merit
Scholarship up to Graduation.
TRAINING
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Stress Management & Effective People Management
Dimensions of Professional Selling
Train the Trainer
Leadership, Business, Finance
Innovative Problem Solving
Sales College 1 & 2 in P&G
PERSONAL PROFILE
 Date of Birth: 14 November 1967
 Languages: English, Bengali, Hindi
 Nationality: Indian
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