TASK 1
Limassol is one of the most important tourism, trade and service providing city with
the biggest port in Mediterranean transit trade. It is renowned for its long cultural
tradition with many museums and archaeological sites. City’s tourism is based mostly
on cruises. Attracts a wide range of tourists offering luxurious hotels, high quality
service restaurants and night spots thrive along the beach. There are plenty of hotels
from 5 star deluxe hotels and resorts to low budget pansion and guesthouses. The
reason why the area of Limassol had such a rapid industrial development is due to its
good climate conditions all year round, included winter months and the high level of
modern services (e.g. telecommunications, banking, medical) and infrastructure (e.g.
roads). It is a major city of commerce transaction and services, it has the biggest and
most modern port and it’s surrounded by beaches, archaeological attractions, and
natural beauties. Limassol has received the “Silver Award 2011 Excellent in Identify”
and additionally it falls to the 50 best destinations in Europe “Quality Cost 2011 South
European Top 50”. Limassol’s Marina has received the award for “Architecture
Multiple Residence” at the International Property Awards 2011.
For the year 2017, one Cypriot and one Danish city will be designated as European
Capitals of Culture. Limassol has already announced that it shall lay claim to this title,
something that can influence the success of city. It looks forward to benefit itself but
also to deliver cultural, social as well as financial benefits. Limassol’s tourism is in
great demand and will continue its growth by improving the quality of citizen’s life,
transforming the city into a center of education and culture
Task 2
In the city of Limassol there is a variety of hotels from 5 star deluxe hotels to low
budget guesthouses. The first category is includes luxury hotels offering high
standards of facilities, many rooms, priceless amenities, elegant décor, wide range of
services and high class restaurants and bars. For example Amanthus Hotel.
Secondly, we have boutique hotels, which offer facilities of varying size in unique or
intimate settings with full service accommodation. Are furnished in a themed, stylish
and/or aspirational manner, focused on offering their services in a comfortable,
intimate and welcoming setting. Bars and lounges may also be open to the general
public; architecture and design are characterized by style, distinction, warmth and
intimacy, for example Londa Boutique Hotel. The next category is that of resort hotels
usually with landscaped tropical gardens, close to a beach location. They offer sheer
comfort, amazing views, superb facilities, impeccable service, outstanding sport and
leisure activities and restaurants which offer wide range of exotic dishes. For
example, Four Seasons Resort Hotel or Grand Resort Hotel. Hotel apartment
complexes contain individual guestrooms and rental units, flexible types of
accommodation, complete fully fitted apartments for those who want to stay from a
few days to months or even years. Offer prime locations with panoramic views of city
and some of them provide kitchen facilities that travel residents are able to cook food
at their convenience. In that category belong Tycoon Hotel Apartments and Gulf
Palace Apartments. As far as guesthouses concern, they offer inexpensive lodging ,
comfortably furnished, elegant décor, combines friendly atmosphere with quiet
privacy, simply a nice place to stay and it is usually located close to markets and
inexpensive cafes, bars and restaurants. For example, Luxor Guesthouse.
Finally, inns are usually older and grander establishments, focus move on lodging
customers than on other services, a place to relax and escape from all the cares of
the world outside, affordable prices and friendly environment.
Task 3
Four Seasons-5 stars Hotel
The prestigious four seasons hotel lies on a sandy beach east of Limassol
approximately midway between the airports of Larnaka and Paphos and only a few
minutes drive from the city centre.This five star establishment,the peak of luxury and
extravagance,combines world-class facilities with impeccable service.
Marketing mix:
 Product:rooms and suites(304 rooms,2 superior ,3 studio /family room ,8
suites,1 executive suite), 6 restaurants, 4 bars, extensive conference
facilities and events, Shiseido Spa.
 Price: In hospitality industry price itself is a market driven factor and it will
affect future demand and eventually price can be used as a promotional aid
for enticing new customers into the market or attracting them away from
competitor
Premium Pricing: Based on prestige and high-price policies, business,
excellent facilities, high quality of services and amenities,
Price Skimming: Based on spacious rooms, many deluxe rooms, world class
spa
Package Prices: All-Inclusive holiday packages are ideal for friends or
families wanting a break from their wallets. Selling a package of goods and
services can be advantageous for the hotel. Properly designed packages also
enhance customer satisfaction by serving their special needs.
 Promotion: The main promotion channels of Four Seasons Hotel are
Distribution of promotional material through travel agencies, Experience trips,
where local tour operators press, opinion leaders are invited to visit the hotel,
Web-page, TV programs to describe the hotel, Participation to fairs, Public
relations, Online reservations.
 People: Hotel concentrates on retaining existing customers implementing
effective policies of customer satisfaction and loyalty, in order to be
successful in the market. Hotel targets customers with high income attracted
by the comfort and status of this hotel so price must be used to reinforce this
image rather than as a competitive device. For example, a great amount of
Russian people spend an evaluated amount on their holidays. There are
indications used by the hotel as status symbol to their guest, and then they
have to ensure that they remain as one of the most ‘expensive’ hotels.
 Positioning: Keeping-up-to-date industry developments allow to create
marketing strategies and advertising campaigns designed to keep you ahead
of the competition. Vital for achieving real results, through market research is
the key to building a strong market position and increasing revenue.
Swot Analysis for Four Seasons Hotel
Strengths









Asset leverage
Effective communication
Innovation
Loyal customers
Market share leadership
Strong management team
Strong brand equity
Strong financial position
Has a well established reputation
Weaknesses
 Bad communication
 Diseconomies to scale
 Over leveraged fiancial position
 Low market share
 Not diversified
 Undifferentiated products and services
 Emerging competitors with better products as per quality & quantity
Opportunities
 Raise money through debt, etc
 Partnership with international airways
 Emerging markets and expansion abroad
 Product and services expansion
Threats






Competition
Cheaper technology
Economic slowdown
Exchange rate fluctuations
Lower cost competitors
Maturing categories, products, or services
Task 4
PlusSea is situated on the south west bay of Limassol close to the archaeological
site of the kingdom of Amathus.
It is carefully designed to evoke a sense of exotism overlooking the Mediterranean
setting, offers unobstructed view of the blue sea and the coastline of the city. Start
your day at PlusSea by treating yourself to a hot or cold coffee or a freshly squeezed
juice and enjoy light snacks .Comfortable outdoor seating, sunbeds and umbrellas
are provided on the beach, where you can lounge in the sun and enjoy your favorite
drink. The afternoons are always relaxing by watching the sun sinking in the
impressive blue sea under the sound of our resident Dj’s lounge music.
PlusSea awakens the senses with its culinary delights and specialities. Refreshing
salads and sumptuous appetizers, as well as sensational pasta, meat and fish dishes
are available daily. Escape in the idyllic environment of PlusSea with a luscious
cocktail or a long drink, or indulge in a glass of exquisite wine .It offers a selection of
coffees, fresh juices, signature cocktails and an extensive variety of wines that are
carefully selected to satisfy all tastes. Prices are reasonable and attractive as the
combination of the breathtaking view of the sea and of warm atmosphere is difficult to
find...
Their barmen are known experts in creating exotic cocktails and long drinks and will
be more than keen on to show off their unique skills for you! By the continually
training of staff they have managed to increase the quality and level of services.
Events, private parties and celebrations are always inspiring and memorable at
plusSea. Enjoy a dining experience in our elegant beachfront environment and treat
yourself to special moments of entertainment. PlusSea can host events and private
functions of up to 100 people. Whatever the style of your function, whether a private
party or a social gathering, PlusSea’s team of dedicated professionals will ensure its
resounding success.
Nestled within a spectacular Mediterranean environment offers the ultimate setting
for indulgence ,entertainment and rest .Right on the beach and distanced from the
noise of city life , a unique lifestyle bar offers a sense of privacy and seclusion not to
be found anywhere else on the island. PlusSea in order to improve their business
could broad their menu by adding dishes from different types of cuisine such as
French or Chinese in order to attract people with different food interests or can
organize events with live music.
PlusSea introduces a new concept of dining this summer season, as their light snack
selection is now offered in charming bamboo baskets anywhere in the venue.
Choose from a variety of sandwiches including their popular PlusSea Club Sandwich
or our inviting Salmon Sandwich or opt for a burger instead and enjoy it on your
lounger or at the beach, where the Baskets are served on a wooden tray that is
applied on top of your sunbed to ensure your utmost comfort and pleasure in the sun.
Conclusion
Limassol as Cyprus’s destination throughout the year , a cosmopolitan, seaside
destination with a unique character based on the rich history and tradition, its special
features and the wide range of choices for the visitor it tends to be a high-level
seaside destination that is ideal for both business trips and for leisure. The hotels and
restaurants in the area of Limassol work hard to identify their competition analyses
their current market position and create unique selling points for their business that
will really set them apart from the rest. From contracting to pricing, special offers to
customer feedback, improving and keening hold market position means staying on
top of the competition and making constantly great decisions. It is very important to
analyses customer’s feedback, making sure that the unique qualities of the hotel are
working in business’s favor and that its prices are correct and competitive ,keeping
the market position as strong as ever.