PUBLIC RELATIONS

Build Your Reputation Through Transparency

Billions of people are now instantly connected to one another online, which means that a reputation can fly around the world in the blink of an eye. Whether it’s a reputation for generosity or a poor reputation, it will move really quickly. Spreading a positive reputation might require giving away something that, traditionally, you would have treasured for yourself. It might have been worth protecting ten years ago, but it’s not worth protecting now. Your reputation spreads faster than the ability of your competitors to exploit the information you’ve released. In our case, we do a big, expensive event, and it turns out that giving away all the content of that event, far from destroying it, increases the demand for it.

Spell: The Startup Playbook