S

Socio-demographics

• Aging, immigration, emigration, births, deaths, retirements, changes in new hires attitudes and values, retainment issues.

K

Competition/Collaboration

• Existing competition, new competition, changes in how to compete. Who should we collaborate with?

E

Economics/Environment

• Globalization, recession, “greening” of business, current industry performance, and results.

P

Political

• Changes in government; changes in internal and external leadership.

T

Technical

• Emerging technologies; difficulties in adapting them for consumers.

I

Industry/Substitutes

• Changes in the industry, who or what could consumers use instead of us?

C

Customer (shareholder/constituents/clients/Stakeholders)

• For both internal & external: Who are they, how loyal are they?

Spell: 50 One-Minute Tips for Leaders - Using the Systems Thinking Approach by The Partners of the Centre for Strategic Management, Stephen Haines