Promotion and marketing communications

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail.

Promotion is a term used frequently in marketing and is one of the market mix elements.

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents').

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with the person or organization.

This article documents the history of propaganda around the world.

Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion.

An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time.

A broadside is a large sheet of paper printed on one side only.

Mail order is the buying of goods or services by mail delivery.

A customer magazine is a magazine produced by a business as a means of communicating to its customers.

A comeback, in terms of publicity, is a return by a well-known person to the activity in which they initially obtained their fame.