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Macroenviorment factors
Demographic: Age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, generation
Economic: changes in consumer spending, differences in income
Natural: Physical environment and natural resources - shortages of raw materials, Increased pollution, Increased government
Technological: New technologies create new markets and
opportunities
Political: Laws or government agencies
Cultural: Institutions and other forces that affect a society’s
basic values, perceptions, and behaviours
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Microenviorment factors
The company: Interrelated groups in a company form the internal
environment
Suppliers: Provide the resources needed by the company to
produce its goods and services
Marketing Intermediaries: Help the company to
promote, sell, and distribute its products to final buyers, resellers
Competitors:
Publics: any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives, Financial, Media, Government
Customers:
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Segmentation analysis
Geographic
Nations, regions, provinces, cities, neighborhoods, population density (urban, suburban, rural), Climate
Demographic
Age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, generation
Psychographic
Social class, lifestyle, personality
Behavioral
Occasions, benefits, user status, usage rate, loyalty status
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Total Variable Cost
Total Cost
Total Revenue
Break-Even Point (units)
Variable Cost per unit X Quantity
Fixed Cost + Total Variable Cost
Price X Quantity
Fixed Costs / Contribution per unit i.e (Sales per unit - variable cost per unit)
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Market share
Company's sales over the period and dividing it by the total sales of the industry over the same period
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Price
Everything and it's category
