THEORY X assumptionshumans dislike workmust coerce, control, direct and punish in order to achieve organisational objectivesperfers to be directed, avoids responsibilityTHEORY Y assumptionsphysical and mental effort is naturalexternal control is not the only effective way of bringing humans to achieve organisational objectiveslearns and accepts responsibilitycreativity, imagination etc, are common in problem solvinghumans are not at full capacity in industrialised society