2021-11-16T02:42:25+03:00[Europe/Moscow] en true <p>Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful manner. It is vitally important the business owner is clear about the entry path and the consumer is clear about the product or service being offered.</p>, <p>is book provides real-life case studies of companies my firm has brought to market or consulted with. These examples demonstrate the main point each chapter illustrates for a holistic understanding of how to develop a new product or service for market entry.</p>, <p>“I wrote The Lean Product Playbook to fill the knowledge gaps faced by many people who want to create a product using Lean Startup principles. This book provides clear, step-by-step guidance to help you build successful products.”</p>, <p>“The framework, which I call the Product-Market Fit Pyramid, breaks product-market fit down into five key components: your target customer, your customer's underserved needs, your value proposition, your feature set, and your user experience (UX).”</p>, <p>“After developing the Product-Market Fit Pyramid, I designed a simple, iterative process to take advantage of it, called the Lean Product Process. This process guides you through each layer of the pyramid from the bottom up. It helps you articulate and test your key hypotheses for each of the five key components of product-market fit. The Lean Product Process consists of six steps:”</p> flashcards
Getting to Market With Your MVP How to Achieve Small Business and Entrepreneur Success by J.C. Baker

Getting to Market With Your MVP How to Achieve Small Business and Entrepreneur Success by J.C. Baker

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  • Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful manner. It is vitally important the business owner is clear about the entry path and the consumer is clear about the product or service being offered.

    This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error.

  • is book provides real-life case studies of companies my firm has brought to market or consulted with. These examples demonstrate the main point each chapter illustrates for a holistic understanding of how to develop a new product or service for market entry.

    The purpose of this book is to provide proven and researched strategies for understanding basic principles surrounding how to get to market with your MVP in a real and tangible way to capture moderate to significant success.

  • “I wrote The Lean Product Playbook to fill the knowledge gaps faced by many people who want to create a product using Lean Startup principles. This book provides clear, step-by-step guidance to help you build successful products.”

    “In working with so many product teams, I have witnessed the various challenges they faced and seen numerous examples of what worked well and what didn't. Over the course of this experience, I developed a framework and process for how to achieve product-market fit.

    ”

    Excerpt From: Dan Olsen. “The Lean Product Playbook.” Apple Books.

  • “The framework, which I call the Product-Market Fit Pyramid, breaks product-market fit down into five key components: your target customer, your customer's underserved needs, your value proposition, your feature set, and your user experience (UX).”

    “Each of these is actually a testable hypothesis. There is a logical sequence to the five hypotheses based on how they relate to each other, resulting in the hierarchy shown in the pyramid ”

    Excerpt From: Dan Olsen. “The Lean Product Playbook.” Apple Books.

  • “After developing the Product-Market Fit Pyramid, I designed a simple, iterative process to take advantage of it, called the Lean Product Process. This process guides you through each layer of the pyramid from the bottom up. It helps you articulate and test your key hypotheses for each of the five key components of product-market fit. The Lean Product Process consists of six steps:”

    “1. Determine your target customers

    2. Identify underserved customer needs

    3. Define your value proposition

    4. Specify your minimum viable product (MVP) feature set

    5. Create your MVP prototype

    6. Test your MVP with customers

    This book describes each step of the process in detail with relevant real-world examples. I also devote a chapter to share an in-depth, end-to-end cas”

    Excerpt From: Dan Olsen. “The Lean Product Playbook.” Apple Books.