measures or a set of data that allows a business to determine whether it is meeting its business objectives
There are three steps to determine which generic strategy to focus on.
SWOT analysis, five force analysis: supplier power, buyer power, competitive, then compare
Cost leadership, focus strategy
is a course of action that allows a business to achieve a corporate edge by decreasing production or delivery costs, thereby increasing its profits. cost sensitive in niche
Differentiation, focus
unique and delivering a product to satisfy consumers, is able to charge a higher price. niche, focus on features than cost.
Force Field Analysis
looks at forces that are either driving movement towards a goal or change (driving forces) or blocking movement towards a goal or change (restraining forces)
ffa steps
define, assign numeric value, identify forces, and evaluate
Porter’s Generic Strategies approach
a framework used to outline the three major strategic options open to businesses that wish to achieve a sustainable competitive advantage