What is Natural Language Processing?
Natural Language Processing, in short NLP, refers to a field of studies belonging to artificial intelligence and focusing on natural language communication between computers and humans
Why is NLP an important part of data science?
NLP is an utmost priority and plays a big role in data science. Due to the explosion of unstructured data, especially text data coming from social media, emails, customer reviews, among others, there arises an urgent need for developing technologies that are capable of processing and analyzing this information efficiently.
By applying NLP, data scientists can:
Enhanced Customer Service: Automate responses to customer queries by incorporating chatbots .
Improved Market Analysis: Application of customer sentiment by analyzing different social media platforms or review sites for market trend analysis.
Digital Content Moderation: Automatic detection of improper content or spam on digital platforms.
Enhanced Search Engines: Building superior algorithms that can capture the sense and meaning of a user query with much greater precision.