European Marketing Research Centre (EMRC) (is a not-for-profit international association, founded in 1992 in Brussels, Belgium. The organization exists to encourage and facilitate private sector investment in Africa to create sustainable economic development and drive regional change through international partnerships.EMRC is a collective network of entrepreneurs, financiers, consultants and officials based throughout the world.The organization’s strategic focus is to support economic development in Africa through partnership between African entrepreneurs and ventures and international corporations, and financial services firms. EMRC also supports intercontinental collaboration between African ventures.EMRC aims to unlock the potential of Africa’s agribusiness sector to help alleviate loca