Flashcards: Advertising

Copywriting is written content conveyed through online media and print materials.

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents').

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Advertising columns or morris columns (French: Colonne Morris, German: Litfaßsäule) are cylindrical outdoor sidewalk structures with a characteristic style that are used for advertising and other purposes.

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

Beam was established as an in-house FTP process following the making of the film, Gladiator.

A label (as distinct from signage) is a piece of paper, polymer, cloth, metal, or other material affixed to a container or product, on which is written or printed information about the product.

Published by the Harry Von Tilzer Music Pub.

VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers.

Felt, Not Heard (shortened to FNH) is an American studio company specializing in sound design, musical composition, and audio production.

myThings is a personalized retargeting specialist providing advertisers with display ads (banners), in real time, for visitors who have left their sites without completing a purchase.

Social Reality, Inc.

Taykey, Inc. is a global advertising technology company.

AdForum Maydream Inc.

Adland is website focusing on the advertising industry and an internet archive of commercials.

Brring was a free service allowing users to create phone numbers with embedded preroll advertising.

T Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper.

Boards is a former international trade publication catering to the advertising community.

Emediate ApS (or simply Emediate), now part of Cxense ASA, was a Danish based software company providing Ad Serving Solutions to online publishers and advertisers.

Yashi is a location-focused advertising platform that targets and optimizes mobile and web video advertising inventory through its real-time media buying platform.

Flurry is a mobile analytics, monetization, and advertising company founded in 2005.

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website.

140 Proof is an advertising company that uses social data from many sources to target relevant ads based on consumers' interests as indicated by their social activity across networks.

Yieldmo is a mobile advertising technology company based in New York, New York.

Marfeel is a Spanish-based cloud-solution company offering a platform that provides website and advertisement space display optimization in mobile websites.

Loeki the Lion was an animated puppet who appeared on Dutch public television from 1972 to 2004.

Frank Cannella (born October 15, 1957) is a businessman and philanthropist, known for his work in the infomercial industry.

AppFlood is a programmatic mobile advertising platform created by PapayaMobile.

Son is a 2008 short film starring Nathalie Press.

WLC College India (WLCI) is a professional education institution based in India.

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.

CATS Classified (Classified Advertisements Telephone Service) is the print classified advertising platform of Singapore Press Holdings (SPH).

An industrial musical is a musical performed internally for the employees or shareholders of a business, to create a feeling of being part of a team, to entertain, and/or to educate and motivate the management and salespeople to improve sales and profit.

A presentation is the process of presenting a topic to an audience.