Demographic Environment - Demography is the study of human populations in terms of size, age, gender, race, occupation, and other statistics.

Economic Environment - Economic factors affect consumer purchasing power and spending

Changes in consumer spending

Differences in income distribution

Natural Environment - Physical environment and natural resources needed as inputs by marketers or affected by marketing activities - economic sustainability

Technological Environment - New technologies create new markets and opportunities

Political Environment - Forces that influence or limit various organizations and individuals in a society

Cultural Environment - Institutions and other forces that affect a society’s basic values, perceptions, and behaviors

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