Enrollment Management - Shoreline Community College

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Presented by Tonya Drake
Vice President for Student Success
Shoreline Community College
August 24-25, 2010
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Information is provided for general
knowledge and understanding
Information has limitations on scope and
time for presentation
Intended to be informative and
conversational
Additional information is available and can be
provided as follow up
Different data sets were used to best
illustrate content per topic area
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Enrollment Management Framework
Enrollment Projections
FTE Targets
5 Star Consortium Comparisons
State Trends: FTE Forecast:
Enrollment is expected to grow through 2013.
In 2013, colleges will enroll 151,150 FTES, 13,000
more than current funding.
WRT
7,436**
8,800
130,697
142,350
2009 FTE Allocation
2013 FTE Forecast
-5.0%
-10.0%
Bates
Bellevue
Bellingham
Big Bend
Cascadia
Centralia
Clark
Clover Park
Columbia Basin
Edmonds
Everett
Grays Harbor
Green River
Highline
Lake Washington
Lower Columbia
Olympic
Peninsula
Pierce District
Renton
Seattle District
Shoreline
Skagit Valley
South Puget Sound
Spokane District
Tacoma
Walla Walla
Wenatchee Valley
Whatcom
Yakima Valley
FTE Growth Rate
Colleges will enroll more FTE’s than current
targets.
30.0%
% Change from 2010 Legislature FTE Target to 2013 Forecast
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
State Trends: FTE by Mission:
 Worker retraining is growing, but is expected to decrease slowly.
 Transfer is growing, but will see competition for fewer young
adults.
 Basic skills is flat and capacity is being hurt.
FTES by Mission Area
56,282
49,331
40,963
43,560
12,390
12,535
Basic Skills
Transfer
08-09 Annualized FTES by Winter 2009
Workforce
09-10 Annualized FTES by Winter 2010
Population by Age:
 Ages 18-19 will decline for most of the coming decade
reversing nearly two decades of growth.
 Ages 20-24 will continue to grow through the 20112013 biennium, but at a slower rate than the past
decade, then will decline in size until the close of this
decade.
 Ages 25-29 will continue to grow to near the end of
the decade but at a slower rate than the past five
years.
 Ages 30-34 will grow in the next decade similar to the
growth in the 1990’s and in significant contrast to the
past 15 years.
State Population Age for Key College Age Groupings
2010-2015
600,000
500,000
2010
400,000
2011
2012
300,000
2013
2014
200,000
2015
100,000
18-19
20-24
25-29
30-34
35-39
Overview
 Annual FTE targets are set by the State Board
for Community and Technical Colleges (SBCTC).
 Each college receives a budget allocation which
includes an annualized FTE number or target.
 Allocation for this year includes a base (general & high
demand) plus growth targets.
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Each college is expected to meet a threshold of
96% of the annual target (rebased using a
biennial average).
1975-76
1976-77
1977-78
1978-79
1979-80
1980-81
1981-82
1982-83
1983-84
1984-85
1985-86
1986-87
1987-88
1988-89
1989-90
1990-91
1991-92
1992-93
1993-94
1994-95*
1995-96
1996-97
1997-98
1998-99
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007^
2007-2008
2008-2009
Trends show actual vs targets have varied.
Enrollment Trends
Actual vs Target
6000.00
5500.00
5000.00
Actual
4500.00
Target
4000.00
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Annual FTE Target 2009-2010
 5,139 Annual Target
▪ 5,080 Base (General & High Demand 4,919 + Worker
Retraining 161)
▪ 59 Growth (Worker Retraining)
 96% Threshold: 4,933
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Outcome: Met Target + Excess (3%+)
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Annual FTE Target 2010-2011
 5,282 Annual Target
▪ 5,080 Base (General & High Demand 4,919 + Worker
Retraining 161)
▪ 202 Growth (Worker Retraining)
 96% Threshold: 5,071
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SCC FTE enrollment falls in the middle range.
Larger percentage of SCC students attend full-time vs part-time.
Shoreline Cascadia Edmonds Everett LWTC
ENROLLMENT
Headcount: Unduplicated total 12-month: 2007-08
8,830
3,233
14,071 11,237
5,862
FTE Enrollment: 2007-08
4,495
1,540
5,825
4,946
2,638
Full-time enrollment: Fall 2008
3,104
1,212
3,938
3,326
1,637
Part-time enrollment: Fall 2008
2,897
1,208
5,051
4,741
2,841
Demographic are generally similar.
Shoreline Cascadia Edmonds
Everett
LWTC
GENDER (Fall 2008)
Percent of all students who are women
59%
53%
57%
59%
51%
RACE/ETHNICITY (Percentage of all students: Fall 2008)
American Indian or Alaska Native students
Asian/Native Hawaiian/Pacific Islander students
Black or African American students
Hispanic/Latino students
White students
Students of two or more races
Race/ethnicity unknown
0%
12%
5%
4%
51%
5%
14%
1%
6%
1%
6%
67%
5%
12%
1%
11%
5%
7%
53%
5%
11%
2%
5%
1%
4%
55%
3%
29%
0%
8%
3%
5%
62%
1%
17%
8%
2%
7%
1%
3%
RESIDENCY (Fall 2008)
Nonresident alien students as a percent of all students
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SCC Tuition & Fees are lower
Percentage of financial aid recipients are higher but
average amount of aid per student is lower.
Shoreline Cascadia Edmonds Everett
TUITION AND FEES (2008-2009)
Academic year tuition and required fees for full-time
first-time degree/certificate-seeking undergraduates
FINANCIAL ASSISTANCE (2007-2008)
Percent of students receiving Pell Grants
Percent of full-time first-time degree/certificateseeking undergraduate students receiving federal,
state/local, or institutional grant aid
Average amount of federal, state/local, and
institutional grant aid received by full-time first-time
degree/certificate-seeking undergraduate students
Percent of full-time first-time degree/certificateseeking undergraduate students receiving any loan
Average amount of loans received by full-time firsttime degree/certificate-seeking undergraduate
students
LWTC
$2,617
$2,775
$2,960 $2,835 $2,784
15%
8%
13%
11%
9%
33%
19%
30%
26%
27%
$3,274
$3,662
11%
0%
0%
$2,968
N/A
N/A $2,863 $3,694
$4,252 $4,074 $3,713
6%
13%
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Persistence from fall to fall is higher
Part-time students – persistence is significantly higher
Shoreline Cascadia Edmonds Everett LWTC
PERSISTENCE (Fall 2007 Returning Fall 2008)
Percent of full-time first-time degree/certificateseeking undergraduate students
65%
64%
59%
59%
46%
Percent of part-time first-time degree/certificateseeking undergraduate students
56%
44%
45%
41%
41%
Graduation/Completion rates are on par.
Shoreline Cascadia Edmonds Everett
LWTC
GRADUATION (Fall 2008)
Graduation rate overall full-time first-time degree/certificateseeking undergraduates
26%
20%
28%
23%
21%
709
237
789
711
322
Number of certificates of 2 but less than 4 academic years
awarded
0
0
0
24
0
Number of certificates of 1 but less than 2 academic years
awarded
99
2
106
126
168
193
9
581
164
142
COMPLETION (Academic Year 2007-2008)
Number of Associate's degrees awarded
Number of certificates of less than 1 academic year awarded
Student to Faculty Ratio is lower
Shoreline Cascadia Edmonds Everett LWTC
STUDENT/ FACULTY RATIO (Fall 2008)
FTE students per FTE instructional staff
18
24
23
24
22
Presented by John Backes
Vice President for Academic Affairs
Shoreline Community College
August 24-25, 2010
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Transfer Education
Professional-Technical Education
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Basic Skills and ESL Education
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Non-Credit Education
Proximity Matters
 Time for Family Impacts Transfer Especially for
Women
 Full Time Work Impacts Transfer
 Goal Clarity Is Important For Transfer
 Costs Of College
 Older Adults Have Lower Transfer Rates
 Lack of Major Specific Information For Transfer
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SBCTC Research Report No. 10-1 March 2010
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Degrees Do Matter For Successful Transfer
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Related Findings:
Not Every Successful “Transfer” Student
Transfers
2 of 10 Who Transfer Within 10 Years Do So After
A Delay of 1 to 9 years
SBCTC Research Report No. 10-1 March 2010
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SCC Graduation Rates On Par
No Evidence That SCC Degree Requirements
Are A Barrier Compared To Sister Colleges
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Progress In Extending Access To General
Education Requirements Continues
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Mathematics
Communication
Multicultural Understanding
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Keeping Program Outcomes Strong
(employment rates, job retention, wage recovery)
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Record Enrollments In High Demand Fields
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Changing Enrollment Patterns and
Demographic Characteristics
SBCTC Research Report No. 10-2 March 2010
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SCC offers 107 Degrees/Certificates
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Record state enrollments in Business, IT,
Nursing, Manufacturing and Health
Services/Tech
SCC 2009 Fall Quarter Enrollments Up 68.6%
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Total State Workforce Allocation = $35.3
million
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SCC’s Allocation = $1.7 million
Adult Basic Education/GED
ESL and ESL Academic/International
 Career Education Options (CEO)
 (Learning Center North)
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▪ Bridge Classes: Math, A & P, Medical Terminology, Health
Care Overview
▪ ESL Lab Updates
▪ Automotive Transitional Education Program
▪ IBEST (Integrated Basic Education & Skills Training)
▪ Expanded WEB/eLearning Presence
▪ Ameri-Corps Retention Monitoring Project
▪ SAI GED Advising Project
▪ Personal Enrichment Program
Terminated–Budget Reduction
▪ Re-focus on 50+ Program And Targeted
Contract Training
▪ 50+ Programs Often Include:
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Introductory Computer Courses
Social Networking
Internet Skills Connected To Jobs
Career Re-creation
Self Directed Job Search
Basic Skills (brush-up classes)
Volunteerism As A Means To Hire
Skills Transfer Workshops
Community Resource Workshops
Targeted Contract Training In:
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Automotive Sales & Service
Manufacturing
Allied Health Sciences
Clean Technologies
Biotechnology
Education
▪ Library
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E Reference Services 24 x 7
20 Major Journal Databases Over 10,000 Titles
Online Music Library
elibrary Collection (additional 43,000 books)
30 New Computers including Macs
Wi-Fi Hotspot
Imbedded Information Literacy Skills In Selected
English Composition Classes
• Online Tutorials:
• IRIS Information & Research Instruction Suite
• WEB Search Strategies
• OWL Online Writing Lab
▪ eLearning
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SCC eLearning Classes Offered As Of Spring 2010: 586
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About 11,000 Students Currently Enrolled (duplicated headcount)
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Spring Quarter 2010 67% Of FTE’s Enrolled In eLearning Classes
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84% Rated eLearning Classes As Good, Very Good Or Excellent
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54% Take eLearning Courses For Schedule Flexibility
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Student And Faculty Online Orientations Including Video
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Faculty Development Initiatives: Quality Matters Grant
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Added Elluminate Meeting Software To Classrooms
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Added Tegrity Lecture Capture Software For Faculty
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Leading College In The System In Using Current Bb Services
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Instructional Technology
• About 33% Of Classrooms Are “Smart Classrooms”
• Another 33% Of All Classrooms Will Become “Smart”
• Over 1,200 Computers Are Supported
• Over 400 Peripherals Are Supported
• Over 35,000 WEB Pages (About 66% Instructional)
Supported
• $286,000 Annually From General Fund
• $160,000 Annually From WRT And Perkins
▪ Focus On Learning
▪ Access And Success For Our Diverse Student Population
▪ Excellence And Innovation In Teaching, Learning,
Service
▪ Support Services That Meet The Educational Learning
Needs Of Our Diverse Community
▪ Integration Of Multicultural And Global Competencies
▪ Learning Across All Areas Of The College
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Service Learning
• Honors/Phi Theta Kappa
• Global Affairs Center
• Plays
• Ebbtide Newspaper
• Spindrift Magazine
• Delta Epsilon Chi (Business)
• Music: Musical, Funkn’ Groove, Choral Groups, Community
Band, Opera Workshop, Instrumental Ensembles
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Integration Of Classroom Instruction, Co-Curricular Activities And
High Quality Accessible Advising
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Efficient And Effective Program Planning And Assessment
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Maintaining And Advancing The Quality Of Student Experience
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Providing Educational Opportunities And Information To All Of Our
Students, Not Just Some Of Our Students
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Developing A Campus Culture Of Learning Inside And Outside Of The
Classroom
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Providing Appropriate Academic Support Services For All Of Our
Students
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Increasing National And International Learning Opportunities And
Certifications
Presented by Stephen Smith
Vice President for Human Resources and Legal Affairs
Shoreline Community College
August 24-25, 2010
5-Star Comparison
Classified Staff Evaluations
 In the two prior fiscal years, 2008-09 and 2009-10,
updated evaluations were received for 66 of 159
total classified employees (approximately 42%).
 Annual evaluations, at a minimum, are required
by our classified union collective bargaining
agreement.
Full Time Faculty Evaluations (FEP)
2009-10
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11 faculty evaluations scheduled
2 deferrals due to retirement occurring in evaluation year
2 no reason documented by dean or employee for non-completion
2008-09
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24 faculty evaluations were scheduled
21 completed on schedule
2 deferrals (1 due to sabbatical, 1 FML)
1 no reason documented by dean or employee for non-completion
Part-Time Faculty Evaluations
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In 2008, the faculty contract introduced a new process for
part-time faculty (PTF).
Due to the staggered cycles for the PTF process*,
insufficient data has been collected for relevant
presentation.
*Reduced HR staffing has also limited our data tracking and analysis capacity
“Resources”
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Minimum staffing to fulfill legal, contractual, and regulatory
requirements
Sufficient staffing to sustain the College consistent with
business needs, such as building enrollments
Technical infrastructure to efficiently deliver services, e.g.
“HP-3000”
“Rules”
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Directive legislation and rules, such as hiring and spending
restrictions
System-driven limitations, e.g. centralized payroll system
Increasing complexity of regulatory requirements that
require additional compliance work
“Paradox”
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Current economy has created a rich labor supply -while hiring restrictions limit our ability to access the
right people for the right jobs … right now.
Increasing business processes (tracking and analysis) is
necessary to meet significant managerial, regulatory,
Accreditation and Policy Governance requirements.
Human capacity to meet workload demands are
reflected in increasing absenteeism and health issues
that require more administrative process to manage.
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Use internal College capacity to develop and
deploy online training resources
Deploy fully-hosted online services to support
recruitment process and applicant tracking
Renegotiation of faculty contract focusing on
increasing efficiency and capacity to meet
needs
Increasing accountability for administrators
Presented by Daryl Campbell
Vice President for Administrative Services
Shoreline Community College
August 24-25, 2010
Shoreline Community College
Average Annual Expenditures: FY 2007-2009
10.94%
Academics
13.67%
Primary Support Services
Libraries
53.37%
Student Services
Institutional Support
14.19%
Plant Operation and Maintenance
3.34%
4.73%
10.40%
10.94%
Plant Operation and Maintenance
16.30%
13.67%
Institutional Support
11.83%
14.19%
Student Services
Libraries
System-wide
SCC
3.03%
3.34%
6.10%
4.73%
Primary Support Services
52.33%
53.37%
Academics
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
$50,000,000
$45,000,000
$40,000,000
$35,000,000
$30,000,000
Grants/Contracts(fund 145)
Local Funds (Fund 148)
$25,000,000
Tuition (fund149)
$20,000,000
State Appropriated
$15,000,000
$10,000,000
$5,000,000
$2006-07
2007-08
2008-09
2009-10
$30,000,000
$25,000,000
$20,000,000
State Appropriated
$15,000,000
Tuition, Local & Grants/Contracts
$10,000,000
$5,000,000
$2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
Allocated Student FTEs
Actual Student FTEs
Variance from Actual
Shoreline
$
1,468
$
1,528
Edmonds
$
1,331
$
1,196
$
332
Pierce
$
1,074
$
1,086
$
441
Tacoma
$
1,474
$
1,423
$
105
Olympic
$
1,248
$
1,169
$
359
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State funding will continue to decrease into
the foreseeable future
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~$4M in revenue from “alternative” sources
required to meet current FTE targets
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Upcoming budget reductions will affect
“core” institutional programs and personnel
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Reduce dependence on state funds
– Generate $4M in alternative revenue over the
next four years, to maintain status quo (2010)
– Build an “entrepreneurial” organization
• Knowledge, skills and abilities
• Structure around “critical decisions” vs. “functions”
• Be “outcomes” driven
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Maintain education quality while decreasing
overall cost of faculty
– Reapportion FT and PT faculty
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Increase Enrollment
– Key Investments:
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21st Century Technology
International Students
Innovation (R&D)
“Entrepreneurial” shift
– Personnel with appropriate knowledge, skills and abilities
– Agility: resource allocation and decision-making
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Marketing and Recruitment
Adults
eLearning
Program development
Buildings and maintenance
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