Production Research Research of our documentary topic: Research - documentary Appearance - Hair Research has demonstrated that we begin to form an impression of an individual's personality and character within seconds of first meeting them. While a multitude of factors ranging from makeup to clothing choices contributes to the impressions we create, hairstyle has been shown to be one of the most prominent factors in impression making. In real life, however, people have complex personalities that cannot be summarized or fully described simply by hairstyle. Because of this, it is important to consider the various aspects of your appearance, including hairstyle as well as clothing and makeup, in order to be sure that your appearance is accurately conveying your true personality. This can be especially important in situations where a good first impression is vital, such as job interviews or dates. Blondes are sexy but dumb, redheads feisty and cannot be trusted, while brunettes are dependable and smart. We all have heard these stereotypes and also worse ones. Deep inside we feel that hair color should not make any difference in how someone is perceived or treated, yet it still happens and are you really free of having any ingrained preconceptions? Stereotypes are hurtful and most of the time untrue thus affecting people. Stereotype is a thought that may be adopted about specific people of doing things but the belief may not affect reflect reality. Examples of Stereotype include; every Arab is a terrorist, every white American is rich, every German is a Nazi among others. History of hair colours http://www.hairfinder.com/info/haircolor-history.htm Through the centuries the color of the hair has been deemed important in varying eras and the meaning attached to the colors changed as time moved forward. There have been specific eras in which red hair carried cultural and social significance (and even some demonic significance according to some), while in other eras blondes were hailed as the more important distinctions in the social ladder. In the Dark Ages, red hair was thought to be a sign of witchcraft. This was probably because red hair is caused by a genetic mutation, and the first documented case of a natural-born redhead appeared around this time in Scotland. Years later, Queen Elizabeth was responsible for affecting a change in impressions as her auburn hair was imitated as a reflection of her royal status. At one point, yellow or blonde hair was worn (decreed by law) by “women of the night” and respectable women would use plant extracts and minerals to darken their hair. However, there has also been evidence to show that at the time that hairstyling was introduced in Roman society (300 B.C.) noble women tinted their hair red, middle-class women colored their hair blonde, while poor women dyed their hair black. During the Renaissance, women favored golden and blonde hair because it carried an angelic connotation. Venetian women were known to wear crown less hats with wide brims and to pull their hair through the top to be splayed evenly around the brim. The hair was then plied with a mixture of alum, honey and black sulfur to encourage sun bleaching. There’s been ample attention given to blondes and redheads throughout history, which leaves some folks to think that these are the more favored colors, historically. On the other hand, brunettes make up 60 percent of the world’s population, and while they may not have the reputation for social attention-gathering of blondes and reds, they have always had the widest variety of shades from which to choose. Early hair colours - henna, indigo, sage and chamomile – could only darken the hair. Because the darkest shades of the brunette range were most commonly found in regions like Asia, South America and Africa, the darkest shades of brunette did develop an exotic allure for many Europeans. Attitudes toward hair color in modern times have always depended a lot on the passing trends of the day and to a large extent geographical location. For example, in South America, Africa, and Asia, brunette hair color is commonplace. Blondes and redheads were considered exotic and were often emulated. In European nations, the reverse was often true, with darker hair colours being considered more alluring and foreign. Specifically, in areas where blondes are commonplace, such as in Scandinavian countries, being blonde isn’t really that big a deal, and few people make much of a fuss over a redhead in Scotland or Ireland. Why red heads are labelled ginger. Recall that "ginger" is the whole plant; although we call the spice "ginger" commonly now, it's really the gingerroot we use and that we see in daily life. But the ginger plant has green leaves and orange to red flowers. When you see the flowers, the reference to redheads is much more obvious. Hair colouring Since ages, people have been colouring their hair using extracts from plants and minerals. Some of these natural agents contain pigments like those of henna, black walnut shells while others contained natural bleaching agents. It was later discovered that these agents caused reactions that changed the colour of the hair. In the 1800s, chemists found a substance called as paraphenylenediamine (PPD) and discovered its use in the creation of a synthetic dye. At the same time, it was found that hydrogen peroxide was a gentler and safer chemical as compared to the other chemicals for hair bleaching. These two discoveries paved way for chemist Eugene Schueller, who created the first commercial chemical hair dye, which he called as "Aureole." This product was later known as "L'Oreal." The double-process for dying hair blonde soon followed, and in 1932 hair dye was refined by chemist Lawrence Gelb who created a hair dye that actually penetrated in the shaft of the hair. Evolution of hair18th Century 19th Century 20th Century 21st Century Celebrity influence- Trends which are popular in 2014 Mermaid waves As seen at: Calvin Klein Forget uniform Hollywood waves for 2014 and channel your inner mermaid with loose, carefree random waves. Plait sections of various sizes of your hair overnight to perfect the look. If you need a masterclass, Headmasters have this look in their 2014 blow-dry collection, so pop into a salon from January. The brave bob As seen at: Burberry Prorsum The shoulder-skimming bob (or lob - long-bob) was the hottest cut of 2013, but 2014's bobs go a few inches shorter, finishing just above the chin. The shag As seen at: Calvin Klein OK, this look is not for everyone. But layered, face-framing cuts are back for 2014, so forget the long, blunt-cut style and think about adding texture with a few choppy layers. The slick boy-do As seen at: Christian Dior Whether you have hair down to your waist or a barely-there pixie crop, this look can work for you. A side-parted slicked down 'do works well for office or parties, simply style when wet and add plenty of product to keep your locks in place and looking glossy. If you've got longer hair fasten it into a low bun. Making waves As seen at: Diane von Furstenberg If the super subtle mermaid waves aren't enough for you, use a tong to add fuller, rounder waves throughout your hair. But keep them randomly placed and shake loose for a tousled finish. The accessorised up-do As seen at: Dolce & Gabbana This is the look we'll be working next festival season. Add a pretty floral headband to a loose, backcombed up-do and pull a few strands loose around your face for a softer finish. Straight, sleek, shiny As seen at: Donna Karen It's time to dig out the straighteners; poker straight hair is back for 2014. Give the look a catwalk twist by pinning the front section straight back from your face and spritzing with a high-shine spray. The rock star quiff As seen at: Emilio Pucci Add some rock attitude to your 2014 look with a high-rise quiff hairstyle like those seen on the Emilio Pucci catwalk. The bowl cut fringe As seen at: Fendi The all-round bowl cut, seen on the Fendi catwalk, might not catch on off the catwalk, but we think the super thick blunt fringe will be big in '14. The undone up-do As seen at: Giambattista Valli Continuing the low maintenance theme for 2014's hair trends, the undone up-do requires minimum effort. Just pull hair into a high bun and tease bits forward using your fingers. The 70s flick As seen at: Giorgio Armani Think Farrah Fawcett's famous flicks, transferred upwards and side-wards. The flyaway side braid As seen at: Giles This easy-peasy side braid is great for a bad weather day; and equally great for a bad hair day. Tease a few strands loose around your temples to perfect the look, and mix things up by alternating between braiding techniques like the chain link braid, a classic plait or a fishtail technique. Wearable wet look As seen at: Gucci Wet-look hair has been on the catwalks for the last few seasons but 2014 could be the year the trend goes mainstream. Wear locks pushed back loosely from your face and ensure your make-up is tip-top to stop the look being scruffy. The boyband side sweep As seen at: Lanvin Imagine you're Liam from 1D in his X Factor days and sweep hair right from one temple to the other letting a few strands fall loose into your eye. http://www.glamourmagazine.co.uk/beauty/hair-trends/2013/11/2014-hairstyle-ideas-trendsideas-pictures#!image-number=14 Celebrity trends and styles Amy Adams Amy Adams always rocks a gorgeous updo, but we especially loved this classy halo bun. To achieve the look, spray light-hold hairspray onto a toothbrush and brush down those nasty flyways. Brittany Snow Styling a bob can be tricky, but Snow seriously landed it with this side-swept wavy bob. To hold in place, French braid just below the ear and along the bottom of the hairline, then pin into place underneath the waves. Jennifer Lawrence There was nothing but uproar the day America’s most likeable movie star lopped off her locks. Now that she’s getting used to the look, so are we. To achieve the tousled pixie, try using a small amount of Sebastian Molding Mud. Emma Stone How could you not love this look? It’s complicated and engaging in so many ways. Since there is so much to this dynamic updo, keep your outfit simple. Your hair will (and should!) be the focus. Jennifer Lopez The topknot is a favorite of the fashion industry, and no one does it better than J.Lo. How do you get such a smooth finish? To rid of bumps, take the pointy bottom of a comb, place underneath the top layer of hair and pull up towards bun. Jessica Alba Jessica Alba stunned on the Golden Globes red carpet with these Old Hollywood waves. To get her soft waves, be sure to let the curls cool before releasing them and brushing them out. Emma Watson Faux bobs were seen all over the red carpets this year, but Emma Watson’s was so elegantly structured, it topped them all. The key to achieving this look is in the part. Be sure to create a clean side-part before tucking the hair underneath. Karlie Kloss We love how this bob manages to look messy and neat all at the same time. When going for the style, it’s all about the texture. Try using Bumble and Bumble Surf Spray in damp hair. Kerry Washington A few errant hairs take this look from traditionally boring to sexy and chic. To do so, pull out small pieces of hair from your bun with your fingers. Finish by spraying with a light-hold hairspray to keep them in place. Kim Kardashian It was all about the ombré for a good chunk of this year. To us though, no one rocked it like Kim K. post baby North. To pull this off, we highly recommend you go to a specialist. It’s a dramatic look that is too easy to mess up. http://www.marieclaire.com/hair-beauty/trends/celebrity-tips/best-celebrity-hair-2013#slide-10 Resources we will need to make our documentary: Interviewees needed (to be confirmed) Costs and finance- use of peoples time, any transport costs used to get to the location Location- college grounds, town centre, hairdressers Equipment needed camera, tripod, microphone, battery and charger