1. Frank Mason Robinson
Frank Mason Robinson (1845 in Corinth, Maine – 1923 in Atlanta, Georgia), was an important early
marketer of what became known as Coca-Cola.
As a young man he was in Iowa where he married Laura Clapp. In 1886 Frank Mason Robinson settled in
Atlanta, where he was secretary and bookkeeper for the Pemberton Chemical Company.
Frank Mason Robinson gave the formula the name Coca-Cola writing the name in Spencerian script
which was popular with bookkeepers of the era.
2. Rob Janoff
Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television
commercials. He is probably most famous for his creation of the Apple logo.
In 1977, he worked for Regis McKenna as an art director and was tasked to design the logo for Apple
Computer, creating an apple with a bite out of it. He also created ads and printed materials for Apple.
Later he also did design work for both IBM and Intel.
3. David Shen
David was the Vice President of the User Experience and Design Team at Yahoo! for almost 8 years and
has been involved in almost every product and service Yahoo! has built in the U.S. and internationally.
As an early employee of Yahoo!, he lived the startup life of working long, committed, and satisfying
hours and embodied the “do what it takes” attitude required for success in entrepreneurism.
The original logo of Yahoo! , known as the “Jumping Y Guy,” which featured a blue circle representing
the Earth, and a yellow Y-shaped stick figure leaping from the Earth, backed by a purple shadow was
designed by David Shen,
4. Ruth Kedar
Ruth Kedar is an artist and designer, best known for designing the Google logo.
Born in Brazil, she moved to Israel where she received a degree in Architecture from the Technion –
Israel Institute of Technology. She moved to the US to attend the Stanford University Masters Program
in Design.
Her master thesis was on Playing cards design, and she was commissioned by Adobe Systems to be one
of the designers of the Adobe Deck. She went on to design the award winning Analog Deck and Duolog
Deck.
5. Paul Rand
Paul Rand (August 15, 1914 – November 26, 1996) was an American graphic designer, best known for
his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT.
He was one of the originators of the Swiss Style of graphic design.
Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that
“ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company
trademark, created in 1961, then used by ABC-TV in the fall of 1962, epitomizes that ideal of
minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost
simplicity and restraint.
6. Walter Landor
Walter Landor (9 July 1913 – 9 June 1995) born Walter Landauer was a brand design legend and the
founder of Landor Associates. He is a pioneer in the field of branding and consumer research. Landor
Associates, the company he founded in 1941, has brand consulting and design offices all over the world
today.
Probably known mostly for designing the Fedex logo.
7. Milton Glaser
Milton Glaser (born June 26, 1929) is a graphic designer, best known for the I Love New York logo,[1]
his “Bob Dylan” poster, the “DC bullet” logo used by DC Comics from 1977 to 2005, and the “Brooklyn
Brewery” logo. He also founded New York Magazine with Clay Felker in 1968.
8. Alan Gerard Fletcher
Alan Gerard Fletcher (27 September 1931 – 21 September 2006) was a British graphic designer. In his
obituary, he was described by The Daily Telegraph as “the most highly regarded graphic designer of his
generation, and probably one of the most prolific”.
Much of his work is still in use: a logo for Reuters made up of 84 dots, which he created in 1965, was
retired in 1992, but his 1989 “V&A” logo for Victoria and Albert Museum, and his “IoD” logo for the
Institute of Directors remain in use.
9. Saul Bass
Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Awardwinning filmmaker, but he is best known for his design on animated motion picture title sequences.
Saul Bass designed the sixth AT&T Bell System logo. He also designed AT&T’s “globe” logo after the
breakup of the Bell System. Bass also designed Continental Airlines’ 1968 “jetstream” logo which
became the most recognized airline industry logo of the 1970s.
10. Herb Lubalin
Herbert F. (Herb) Lubalin (pron. “loob’-allen”; 1918 – May 24, 1981) was a prominent American graphic
designer. He collaborated with Ralph Ginzburg on three of Ginzburg’s magazines: Eros, Fact, and Avant
Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface,
ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern
interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.
11. Bill Cleary
William T. (“Bill”) Cleary is an American entrepreneur with a background in advertising and marketing. A
former high school teacher, he worked in New York advertising firms as a copywriter for several years.
He then joined Apple Computer, where he worked from 1981 to 1985, helping to promote the Apple IIc
and Apple IIe.
The current ebay logo is designed by him.
BT and Wally Olins
Wally Olins is widely acclaimed for establishing corporate identity and branding. He has
designed, renovated and repositioned many global brands successfully. Logos of Orange,
Unilever, GE, Sony Ericsson and BT (British Telecom) were conceived under its brand
consultancy Wolff Olins. A red and blue man blowing its trumpet was the logo of BT. It
has been replaced by “connected world” globe by Olins and used presently by BT as its
logo. The change in logo design reflects the wide range of global activities planned by
BT.
Nike by Caroline Davidson
Caroline Davidson was a student of PortlandUniversityin 1971 when she conceived logo
design of the now iconic Swoosh logo for Nike. According to Greek mythology, Nike
(pronounced Ni-key) is the winged goddess of victory. Swoosh represents the wing of
goddess Nike. Initially name of the company was included in the logo but as the brand
gained recognition the name was dropped which made it more simple and easy to
remember.
Shell and Raymond Lowey
Raymond Lowey (1893-1986) was a French born engineer famous for designing
refrigerators and locomotives. He was also a renowned logo designer who specialized
in designing logos Shell and Exxon. He was the first product designer to feature in the
cover of Time magazine (October 1949). In 1967, Shell approached Lowey with a
problem in logo design. The Pecten (a variation of the present logo) was difficult to
identify from a distance. It was also difficult to notice the logo in poor lighting. In 1971,
Lowey came up with the present logo of Shell that solved these problems. This process
of logo repair and testing of its design took more than 4 years before getting finalized.