Annette Miller
annmil@us.ibm.com
Dynamic Infrastructure Offerings, Cloud Computing Lead
Cloud Computing for STG Business
Partners
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Why do you care about selling cloud?
 There is nearly universal interest in Cloud computing
– 40% of customers use Cloud computing today and nearly all are interested in using
it in the future (IBM Value Proposition Quantitative Research Phase II Global Report - December 2008)
– 58% CIOs believe cloud computing will cause a radical shift in IT…47% already
using or actively researching. – CIO Magazine
 C-level executives are looking to reduce cost, drive innovation and competitive
advantage and asking how cloud can help
 Customers are planning now & going to vendors & analysts for advice
“We’re going to do this with or without you”
Comment from a data center manager – “We’ve been told to look at cloud. There are
1000 people in our IT organization, and we have 1000 different opinions”
 Our competition is talking to your customers – if you don’t, we lose
 You need to establish IBM cloud leadership mindshare with your customers
– Use this to identify pragmatic, short-term opportunities to sell and move the
customer forward
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© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
Cloud Services delivered from a Dynamic Infrastructure.
A dynamic infrastructure
provides a foundation for
efficient delivery of cloud
based services.
Smart
Work
New Intelligence
* Business Process
as a service
Green &
Beyond
*Information as a
Service
* Energy Mgmt as a
Service
Infrastructure as a
Service
Dynamic Infrastructure
Cloud has multiple possible
deployment models (public,
private, or hybrid)
Cloud also has multiple layers
of service (application,
platform or infrastructure
provided as a service)
* Examples only – there are multiple possible types
of cloud services aligned to smart work, new
intelligence , green & beyond
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© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
Delivery characteristics drive the IBM definition of Cloud Computing
Cloud Computing is a new consumption and delivery model
inspired by consumer Internet services. Cloud Computing
exhibits the following key characteristics:
1.
2.
3.
4.
5.
On-demand self-service
Ubiquitous network access
Location independent resource pooling
Rapid elasticity
Pay per use/ flexible pricing models, eg,
pay per use
Service Consumers
Monitor & Manage
Services & Resources
Datacenter
Infrastructure
Access
Services
IT Cloud
Cloud
Administrator
3
Service Catalog,
Component
Library
Component Vendors/
Software Publishers
Publish & Update
Components,
Service Templates
© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
New consumption and delivery models drive new sourcing options
and business flexibility
Private …
 Client owned –
managed by
client or services
provider.
Public …
Cloud Services
Cloud Computing
Model
 Access defined
by client.
 Standardized
services on the
provider’s cloud.
 Access by
subscription.
Considerations …
 Speed & flexibility.
 Standardization.
 Security, privacy, resiliency.
GOVERNANCE
4
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Public Cloud Providers Are A New Challenge To Enterprise Data
Centers

Line-of-business units can now go to public cloud providers for IT
infrastructure services, eg:
– Amazon Web Services (AWS)
– Microsoft Azure

Low cost, pay-per-use model seen as more cost-effective
– Amazon EC2: $0.10/hour (small Linux/UNIX instance)

Near-immediate provisioning enables users to respond at market
speed
– 64-node Linux cluster available in 5 minutes on AWS vs. 3 months
internally1

Threatens disintermediation of firm’s IT strategy and information
assets
1
5
http://www.informationweek.com/cloud-computing/blog/archives/2009/01/whats_next_in_t.html
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
What Is The Solution?

Much of cloud computing revenue opportunity in the next three years will be
driven by private cloud implementations

Cisco and HP are in our customer accounts trying to win the business
– Much of what they call cloud is IT infrastructure plays which you know how
to sell

How to counter Cisco and HP
– Use IBM Cloud Strategy to tell the story and advise clients
– Make use of IBM’s Dynamic Infrastructure for Cloud to counter IT proposals
from Cisco and HP being presented as cloud
– IBM can go head to head with Cisco UCS & HP Matrix
• Team up with IBM to offer IBM CloudBurst, and integrated hw, sw and
services solution

IBM Dynamic Infrastructure for Cloud: Reinvent the data center to build a more
flexible infrastructure – a critical part of a successful cloud deployment
– Take Cost Out
• Virtualization and consolidation
– Request-Driven Provisioning
• Automatic self service
• Pay-as-you-go chargeback
Provide private cloud services to the enterprise
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© 2009 IBM Corporation
Chart can be used with customers
Dynamic Infrastructure: Helping Build a Smarter Planet
An effective Cloud Computing deployment is built on a Dynamic
Infrastructure and is highly optimized to achieve more with less….
CLOUD COMPUTING
VIRTUALIZATION
+
STANDARDIZATION
+
AUTOMATION
=
Reduced
Cost
…leveraging virtualization, standardization and
automation to free up operational budget for new investment.
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© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
A dynamic infrastructure provides the foundation for effective cloud
services delivery
Cloud Services Delivery
Elastic Scaling
Rapidly provisioned
Flexible pricing
Ease of use
Standardized offerings
Required Infrastructure Characteristics
for effective Cloud Delivery





8
Open standards-based, service-oriented
Advanced virtualization and automated mgmt
Common components and processes
Advanced security and resiliency
Easy to use service catalog
© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
Labor Leverage
Infrastructure Leverage
Major factors driving cloud economics
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Virtualization of
Hardware
Drives lower capital
requirements
Utilization of
Infrastructure
Virtualized environments
only get benefits of scale if
they are highly utilized
Automation of
Management
Take repeatable tasks and
automate
Standardization of
Workloads
More complexity = less
automation possible =
people needed
© 2009 IBM Corporation
Chart can be used with customers
Dynamic Infrastructure: Helping Build a Smarter Planet
The key building blocks of clouds are familiar…
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Simplification/
Consolidation
Advanced
Virtual
Resource Pools
 Consolidation,
systems
management,
and monitoring
 Reduce
infrastructure
complexity,
staffing
requirements,
and costs
 Improve business
resilience and
utilization
 Remove physical
resource boundaries
 Allocate less than
physical boundary
 Improve scalability,
increase utilization
 Reduce hardware
costs
Advanced
Service
Management
 Service catalog,
metering, and
automated
deployment of
virtualized
resources
 Integrated
virtualization
management with
IT processes
 Reduce overhead,
improve
productivity
User Self
Service
 Centralized,
robust, self serve
portal for 24X7
access to tools,
information, IT and
business services
 Improve user
satisfaction &
productivity
 Control and
manage delivery,
support &
administrative
costs
System pools with VMControl … Tivoli Service Automation Manager © 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
IBM has invested to achieve insight, innovation and breakthrough
solutions
IBM Transformation
Academic Alliance
 Hundreds of client
engagements.
 Global collaboration.
 20 Cloud centers.
 800+ students.
 $1.5 Billion savings.
 Proof-of-concepts.
 Technology Adoption
Program “TAP cloud” for
110,000 employees.
 IBM Research/
Client collaborations.
 NSF grants to
14 schools.
 155 data centers to five.
 16,000 applications to
4,500.
Carnegie Mellon
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“Project Blue Cloud”
NedBank
iTricity
 27 Universities.
Wuxi
HCMC
Univ of Technology
© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
Business Case Results – IBM Technology Adoption Program
Without Cloud
New Development
100%
Software Costs
With Cloud
Liberated funding for
new development,
trans-formation
investment or direct
saving
Strategic
Change
Capacity
 The IBM TAP business case represents an ideal environment for
a private cloud implementation. By
implementing virtualization and
automated provisioning, the team was
able to:
Power Costs
 Reduce from 488 servers to 55
 Reduce from 15 admins to 2
 Reduce Power costs (fewer servers)
Current
IT
Spend
Labor Costs
(Operations and
Maintenance)
Deployment (1-time)
Software Costs
Business Case Results:
Annual savings: $3.3M (84%)
from $3.9M to $0.6M
Power Costs
(88.8%)
Hardware Costs
(annualized)
Labor Costs
( - 80.7%)
Hardware Costs
( - 88.7%)
Hardware,
labor & power
savings re-duced
annual cost of
operation
by 83.8%
Payback Period: 73 days
Net Present Value (NPV): $7.5M
Internal Rate of Return (IRR): 496%
Return On Investment (ROI): 1039%
Note: 3-Year Depreciation Period with 10% Discount Rate
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© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
Private Cloud Cost Advantage
Cost Per Image for Linux Workloads (5 Yr TCO)
Cost per Workload/Image
300000
$285K
Facilities &
Administration
Software
$253K
250000
Hardware/Compute
Instance
200000
Private Cloud
Cost Advantage
150000
100000
$71.1K
$55.8K
$57.7K
50000
0
Buy Standalone
Servers
13
Public Cloud
(AWS)
SWG Competitive Project Office Study
Private
Cloud
x86
hypervisor
Private
Cloud
z/VM
Add IFLs to
z10 EC
Private
Cloud
Power/VM
(p570)
© 2009 IBM Corporation
Chart can be used with customers
Dynamic Infrastructure: Helping Build a Smarter Planet
Delivering Cloud Computing to our Clients
Workload Optimized –
workload characteristics
will drive the rate and
degree of standardization
of IT and business
services.
Integrated Service
Management – increasing
complexity of IT systems
necessitates enhanced
service management
visibility, control and
automation
Choice of Delivery
Models – public, private
and other consumption
models reflect clients’
differing circumstances
and needs
IBM offers 3 delivery models by workload
Smart Business Services
cloud services delivered
Smart Business Systems
purpose-built infrastructure
Enterprise
Data Center
Cloud
Private
Cloud
Hardware
Software
Services
Standardized services on the IBM cloud
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Private cloud services, behind your
firewall, built and/or run by IBM
Integrated Service Delivery Platform
© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
Cloud usage should be tailored to the workload
 Workloads where risk and migration cost may be too high:
Database
Transaction processing
ERP workloads
Highly regulated workloads
 Workloads which can be standardized for cloud:
Web infrastructure applications
Collaboration infrastructure
Development and test
High Performance Computing
 New workloads made possible by cloud:
High volume, low cost analytics
Collaborative Business Networks
Industry scale “smart” applications
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© 2009 IBM Corporation
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Delivering Cloud Computing to our Clients
Sample of cloud computing offerings
IBM offers 3 delivery models by workload
Smart Business Services
cloud services delivered
Smart Business Systems
purpose-built infrastructure
Enterprise
Data Center
Cloud
Private
Cloud
Hardware
Software
Services
Standardized services on the IBM cloud
Collaboration:
Analytics:
IBM Lotus Live
IBM Smart
Analytics Cloud **
IBM Lotus Live
iNotes
Infrastructure
Compute:
IBM Computing
on Demand
…
16
Private cloud services, behind your
firewall, built and/or run by IBM
Integrated Service Delivery Platform
Infrastructure
Compute:
IBM CloudBurst **
Infrastructure
Compute:
IBM Smart
Business Test
Cloud **
** team with IBM for these solutions
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
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after Oct 20th announcements
IBM Dynamic Infrastructure Building Blocks for Cloud Computing
 Virtualized servers and storage
– System x, IBM BladeCenter, iDataplex, Power Systems, System z
– SAN Volume Controller
 IBM Systems Director VMControl
– Standard Edition
•Image Management
– Enterprise Edition -- New
•Virtual System Pools
 IBM Solution Edition for Cloud Computing (System z) -- New
– Standard IBM offering to create a cloud computing management and
infrastructure for hosting private clouds
 IBM WebSphere CloudBurst Appliance 1.1
– Dispense & manage WebSphere images in a cloud
VMControl
TSAM
 Tivoli Service Automation Manager 7.2 – New release
– Cornerstone for IBM's Service Management Center for cloud
computing.
– Provides the ability to request, deploy, and helps manage clouds with
simple entry points
WebSphere CloudBurst
Virtualized Virtualized Virtualized
Systems
Systems
Systems
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© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
How do you get started with a customer:
A practical approach… Dynamic Infrastructure for Cloud
Plan & Prepare
Condition the existing
infrastructure for cloud
Define a cloud strategy &
roadmap
•Virtualize and automate existing
systems
•Add service management
(provisioning, service catalog, user
interface)**
•Choose an initial project and
understand the workload characteristics
•Assess cloud deployment models,
service options
•Plan cloud strategy and roadmap
Start with an isolated cloud deployment
Test & Deploy
•Choose low-risk workload such as test and development – we have a pattern established
•Focus on defining services to be provided, what will be different
•Measure ROI
Develop a broader plan with ongoing ROI
•Services can provide thought leadership
•IBM can deliver capabilities however your customer wants to acquire
Extend & Evolve
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**Note: Dynamic Infrastructure service mgmt includes Tivoli Service Automation Manager (TSAM)
© 2009 IBM Corporation
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Dynamic Infrastructure: Helping Build a Smarter Planet
How IBM Business Partners can help
Action
Define a cloud
strategy &
roadmap
Condition
client’s
infrastructure
for cloud
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Key Questions
Plan & Prepare
How IBM BPs can help
1. Does client have a basic understanding of cloud
computing?
2. Does client have a cloud strategy?
3. Are client workloads good candidates for cloud
computing?
4. Is client IT infrastructure cloud ready
5. Would client like to assess its cloud readiness and
define a roadmap?
IBM Cloud Website
1. Has client consolidated the server/storage/application
environment?
2. Is client fully optimizing the capabilities of a virtualized
server/storage/application infrastructure?
3. Is client network infrastructure optimized to support
cloud?
4. Is client implementing a service management platform
and a service catalog?
Dynamic Infrastructure for Cloud
consolidation & virtualization
Dynamic Infrastructure for Cloud
optimization solution
Dynamic Infrastructure for Cloud network
solutions
Dynamic Infrastructure for Cloud service
management solutions
Schedule a IBM Cloud briefing
Analyze client work loads
Dynamic Infrastructure for Cloud
Team with IBM for Infrastructure Strategy
and Planning Services for Cloud
© 2009 IBM Corporation
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How IBM can help
Test & Deploy
Action
20
Key Questions
How IBM can help
Choose a pilot project
1. Which workloads are client considering for a pilot?
Advise which workloads are
lower risk for initial pilots
Standardize
applications & systems
for pilot
1. Has client standardized its operating system
configurations?
2. Does client have a flexible IT environment, eg,
dynamically provisioning & service catalog, standard
application configuration?
Dynamic Infrastructure for Cloud
Virtualization
Dynamic Infrastructure for Cloud
service management
© 2009 IBM Corporation
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How IBM can help
Examples of cloud-delivered services
Action
Key Questions
How IBM can help
Review or develop
cloud computing
roadmap
1. Have you identified what aspects of your portfolio
(workloads) could benefit from a cloud computing model?
2. Is this situation better suited for a public or private cloud?
3. Have you prioritized based on business value return?
IBM Business Partners can
work with you to condition your
infrastructure.
Augment with public or
private cloud services
1.
2.
3.
4.
IBM Business Partners can
help you assess your skills or
help with the implementation of
the infrastructure.
Implement solution
1. Is this a private cloud services deployment?
Do you have the right skills?
Do you have the right infrastructure elements?
Can you control access the cloud with policies?
Can you securely access and use the cloud?
2. Is this a public cloud services acquisition?
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Extend & Evolve
Examples of cloud services are:
LotusLive
Computing on Demand
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure for Cloud
Selling the infrastructure for a private cloud
1) Present together Dynamic Infrastructure for Cloud and IBM Cloud vision: strategy,
business impact, savings, technology
 Cloud provides an additional Dynamic Infrastructure reason of call
2) Show ROI examples of Dynamic Infrastructure for Cloud
3) Show IBM differentiation:
 Many customers will start small, but strategically move into a cross-platform infrastructure
 Use TCO advantages of a Dynamic Infrastructure for private cloud
4) Leverage IBM
 Optionally offer a Cloud Computing Infrastructure Workshop (engage STG lab services)
 Use the SWG Competitive Project Office study – If you need help from the CPO, email Scott
Bain, sbain@us.ibm.com
5) Contain the scope
 Focus on how to prepare for successful outcome, Dynamic Infrastructure for Cloud key
 If you don’t, discussions could go on forever
 Recommend that client starts with Dynamic Infrastructure for Cloud
6) If a client already has a dynamic infrastructure and wants to deploy cloud
 Team with IBM
 Focus on private cloud and start small
 Test/dev is a good low risk workload that can quickly offer ROI
 Plan & deploy initial pilot project
22
© 2009 IBM Corporation
Chart can be used with customers
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IBM Case Studies
23
Resource
Description
Link
Cloud computing
saves time, money,
and shortens
production cycles
TAP’s role is to prototype and deploy new IBM technologies with 100,000
early adopters who will test-drive and provide feedback on new applications.
Link to case
study
Cloud computing
improves productivity
in IBM Benchmark and
Learning Centers
The technical support demands of the Benchmark and European Learning
Center in Montpellier, France are high. Before the adoption of cloud
computing, provisioning the IT infrastructure for a benchmark or course
required more than a week of intensive labor.
Link to case
study
IBM Research doubles
its productivity with
cloud computing
IBM researchers can testify first hand to the benefits of cloud computing.
The labs are living workshops scattered around the globe where cuttingedge innovations for new technology, services, IT optimization, streaming
workflow and disaster recovery are forged.
Link to case
study
IBM Computing on
Demand uses clouds
to increase
productivity
Computing on Demand (CoD), utilizes cloud computing technology to
deliver the computing capacity customers want, when they want it and only
for the time period they require it. It’s this on-demand feature that makes
CoD so customer-friendly.
Link to case
study
Based on their feedback, IBM decides which of the myriad new technology
applications to move into production.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
For more information …
 Cloud Computing Sales Kit, seller & customer education, deliverables, white papers
 System z seller education for cloud computing
 Advantages of a Dynamic Infrastructure: A Closer Look at Private Cloud TCO
– This paper examines the TCO for a dynamic infrastructure built around private cloud services and compares
it to public cloud alternatives as well as conventional one-application-per-distributed server models.
 Pulse 2009 -- The ROI of Cloud Computing: Getting the Most Out of Your Investment
– PPT presentation – Benefits of cloud computing and ROI through consolidation and virtualization of IT
resources and increasing management efficiency.
 Gartner co-authored paper: Dynamic Infrastructure – Driving Success
– This paper, which is co-authored by Gartner, outlines the need for a dynamic infrastructure, a strategy for
developing one, and some best practices and options to consider when getting started.
 Cloud Computing: A Highly Resilient Solution for Service Delivery
– Gartner defines cloud computing as a style of computing where scalable and elastic IT-enabled capabilities
are provided as a service to external customers using Internet technologies and further discusses cloud
computing in detail.
 CloudBurst Sales Kit for BPs
 Computing on Demand Sales Kit for BPs
 Cloud IBM TV Ads
 Cloud Customer Site
 Smart Analytics Education
 Cloud Connect Community
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Contacts
 Anne Peck:
AG Dynamic Infrastructure
– apeck@us.ibm.com
 Alice Moran:
AG BP Cloud Sales Play
– amoran@us.ibm.com
 Gary Tomchuk: AG BPO Cloud Communications
– gthomchu@us.ibm.com
 Kathy Church:
AG BP Cloud Enablement Execution
– kchurch@us.ibm.com
 Annette Miller:
WW Dynamic Infrastructure Offering Team, Cloud Computing Lead
– annmil@us.ibm.com
25
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Call to Action
Understand the strategy
 Be conversant in Dynamic Infrastructure and Cloud Computing
 Leverage Dynamic Infrastructure for Cloud - both Virtualization +
Service Management are KEY
 Team with IBM if a client wants to pilot cloud
Have a discussion with your customer
 Understand their approach to
delivering services – use
whiteboarding to discuss service
management
 Identify opportunities by probing for
places we can help, especially with a
test/development scenario
Propose next steps to progress your opportunity
 Sell Dynamic Infrastructure for Cloud
26
 Leverage our briefing centers so
you can showcase our
capabilities for your customer
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
27
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
SWG Competitive Project Office TCO Study
28
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Cost Per Image for Linux Workloads (5 Yr TCO)
Cost per Workload/Image
300000
$285K
Facilities &
Administration
Software
$253K
250000
Hardware/Compute
Instance
200000
Private Cloud
Cost Advantage
150000
100000
$71.1K
$55.8K
$57.7K
50000
0
Buy Standalone
Servers
29
Public Cloud
(AWS)
Private
Cloud
x86
hypervisor
Private
Cloud
z/VM
Add IFL’s to
z10 EC
Private
Cloud
Power/VM
(p570)
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Cost Per Image for Linux Workloads (5 Yr TCO)
Cost per Workload/Image
300000
Facilities &
Administration
Software
$253K
250000
Hardware/Compute
Instance
200000
Private Cloud
Cost Advantage
150000
100000
$71.1K
$84.3K
$57.7K
$55.8K
50000
0
30
$285K
Buy
Standalone
Servers
Public
Cloud
(AWS)
Private
Cloud
x86
hypervisor
Private
Cloud
z/VM
Add IFL’s to
z10 EC
Private
Cloud
z/VM
Buy New
z10 BC
Private
Cloud
Power/VM
(p570)
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Tivoli Services Automation Manager (TSAM) Delivers Fast Self-Service
Provisioning
31

TSAM leverages two stable and mature Tivoli products to create a user friendly
provisioning solution

Tivoli Service Request Manager (TSRM) provides the web-based interface with service
desk and service catalog

Tivoli Provisioning Manager (TPM) provides the automation infrastructure required to
deploy new servers
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Example – Deploy New Virtual Server Based On Existing Image
1. User requests service via
portal from the catalog
2. TSAM approves user
request, reserves hostname
3. TSAM starts the
deployment process via
Tivoli Provisioning Manager
workflow
Use service
Request service
IBM Tivoli Service Automation
Manager (TSAM)
IBM Tivoli Service Request Manager
Self Service
Portal
Catalog
Auto Manage
IBM Tivoli Provisioning Manager
4. TSAM notifies the user that
service is ready on the new
LPAR
Deploy
Service
Hypervisor
Hardware
32
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Tivoli Usage and Accounting Manager (TUAM) Helps Facilitate Pay-AsYou-Go Chargeback
Key Requirements
for Metering and Billing
33
Tivoli Usage and Accounting Manager
Capability
Who is consuming which IT
resources?
Data collectors for IT infrastructure
can review consumption across
multiple dimensions
What is the cost of those resources,
including those that are shared?
Costing engine assigns cost to
resource usage
How should IT allocate cost for
chargeback, ROI, costing analysis,
and reporting/billing?
Costing and reporting engine
associates and report usage costs to
consumers of IT resources
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
SWG CPO TCO Study Summary

34
Escalating business requirements driving need for data center transformation
–
–
–
–
Take costs out
Consume less power
Provision service faster
Improve chargeback to pay-as-you-go

Emergence of public cloud providers of IT infrastructure threatens
disintermediation of IT

Implementing a private cloud provides a lower cost alternative to meet business
requirements

IBM offers new capabilities for self-service access and easy deployment into a
private cloud
Return to mainline presentation
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
 http://w3.ibm.com/software/cpo
35
© 2009 IBM Corporation