RSPB Fundraising Direct Application
Pack
Important information for overseas applicants
Applications from candidates who require a certificate of sponsorship under the UK ‘Points Based’ system of
entry may not be considered if there are a sufficient number of other suitable candidates. This is because
employers need to demonstrate that they are unable to recruit a resident worker, before they recruit an
individual from overseas. For further information, please visit the Home Office (UK Border Agency) website.
This pack contains all the information you need to apply, including:
Useful Information
Details on how we use CV’s, shortlisting and pre-employment checks and UK Identification requirements
Applicant letter
Details on how to apply plus closing date and interview date(s)
Job description
A breakdown of the vacancy, including the purpose of the job, requirements, duties and responsibilities
Person specification
A list of criteria that potential candidates should aim to meet
For further information please visit the RSPB website at www.rspb.org.uk
Useful Information
Shortlisting
The RSPB is an equal opportunities employer and we are committed to ensuring all applications are treated
fairly. Applications are sought only from those eligible to work in the UK in the first instance.
All applications are subject to our shortlisting process where we only assess information provided against the
Person Specification. If you are short-listed we will contact you and invite you to attend an interview. You
will also be advised at this point if there will be any skills test, presentations etc.
As a charity, we lack the resources to advise all candidates if their application is unsuccessful. If you do not
hear from us within four weeks of the closing date, we will have decided not to take your application any
further. However, if you are able to supply us with an e-mail address, we will endeavour to advise you if you
have not been short-listed. If this is the case, please do not be discouraged from re-applying as your skills
and experience may be just what we need for our next vacancy. We also have a number of volunteering
opportunities across the organisation.
Pre- employment Checks
All offers of employment are made subject to the following criteria:
Proof of eligibility to work in the UK, Proof of UK Residency, Satisfactory Pre Employment Health
Check, Two references satisfactory to the Society and where required a Satisfactory Criminal Records
Bureau Check
RSPB Fundraising Direct
Maritime House
Basin Road North
Hove
BN41 1WR
Dear Applicant
Recruitment & Training Coordinator
Thank you for your enquiry regarding this position. Please find attached a copy of the role profile
together with a personal specification.
RSPB Fundraising Direct is a division of the RSPB's trading subsidiary, RSPB Sales Ltd, which
provides supporter recruitment services to the charity's marketing and fundraising teams.
The role of the Recruitment & Training Coordinator is to day to day management of the Field
Fundraiser recruitment process and supporting the HR Manager to design, deliver and roll out
training & development processes for all fundraising teams
If you wish to apply for this role, please forward your CV and a covering letter outlining the reasons
why you think you would be good in this role to keely.winch@rspb.co.uk. The closing date for this
role is 9th April 2015. Interviews will be held shortly afterwards.
Thank you for your interest in RSPB Fundraising Direct and good luck with your application.
Yours faithfully
Keely Winch
HR & Recruitment Manager
RSPB Fundraising Direct
Role title:
Recruitment & Training Co-ordinator
Department and location:
RSPB Fundraising Direct Office, Hove
Reports to:
HR Manager
Direct reports:
n/a
Date:
March 2015
Job purpose:
Responsible for day to day management of the Field Fundraiser recruitment process and
supporting the HR Manager to design, deliver and roll out training & development processes
for all Fundraising teams.
Job Overview:

Responsible for day to day management of Fundraiser recruitment process

Placing adverts on all major jobs boards and other advertising mediums

Managing and ensuring effective use of advertising credits

Research, trial and review new recruitment methods and channels

Screen applications and conduct telephone screening interviews

Co-ordinating and schedule interviews with Area Managers

Assisting the face to face interviews and practical assessments where necessary

Liaise collaboratively with Area Managers and Venues team regarding new starters

Update and analyse recruitment log data

Report weekly on success of recruitment channels and key metrics

Identify and highlight areas of concern/success and focus efforts accordingly

Supporting and assist to to facilitate new Field Fundraiser training and induction sessions

Work closely with Mentors to monitor performance and provide appropriate
feedback/coaching to develop and review progress

Support the HR Manager to design, deliver and roll out out new training and development
initiatives

Monitor progress of new Field Fundraisers and provide support/guidance to mentors to ensure
best possible chance of successful completion of probationary period
Key contacts and working relationships
Internal:






Area Managers to provide support and guidance on Field Fundraiser recruitment and
training initiatives
Field Fundraisers, Mentors and Senior Fundraisers to provide to provide support, feedback
and training
Venue Co-ordinator Team by liaising on recruitment issues collaboratively to ensure best
outcome for all
Office Manager, Payroll & HR Assistant, Office Assistant.
RSPB HQ / region and country colleagues.
SMT
External:


Recruitment Agencies to liaise on Fundraiser recruitment
Jobs boards and other advertising mediums to manage recruitment advertising process
Financial responsibility:
Effective management of advertising credit budget and induction/training budget
Qualifications, knowledge and experience required:
Qualifications:
 Educated to ‘A’ level standard or above.
 Previous training, development or HR qualification (or similar)
Knowledge

Good understanding of recruitment and selection processes.

Comprehensive use of Microsoft packages, including Word, Outlook and Excel.

Understanding of how to design, deliver and review learning interventions

RSPB’s work culture values and brand values
Skills:
 Ability to communicate articulately both verbally and in writing.
 Ability to prioritise and manage own workload effectively.
 Ability to identify strengths and development needs, and give appropriate feedback.
 Excellent interpersonal skills.
 Excellent presentation and training delivery skills
Experience:




Achieving and exceeding targets (KPIs).
Sound coaching, mentoring, presentation and facilitation skills
Role models RSPB brand and work culture values at all times
Demonstrates excellent self-management; use of initiative when required and the ability
to resolve problems successfully.
Key Results Areas: (measurable against targets)
 Delivering and exceeding own individual key objectives (KPIs) set by HR Manager
 Regional teams at required headcount with recruitment targets consistently achieved
 Induction and training events delivered successfully with positive feedback
 Positive feedback from internal colleagues (Events, SS, Area Managers and SMT)
 80% successful completions of new fundraisers passing probation
How we expect you to work:
Fundraising Direct has eight key values that that are important to our organisation’s success.
We expect all employees to demonstrate the following behaviours in everything that they do:
Dynamic
We’re losing our birds, wildlife and natural places fast. That’s why the RSPB needs to communicate with
urgency and talk about action. Being dynamic means we can be witty, energetic and engaging too.
Inspiring
We express a can-do attitude. We tell true, emotional stories about need, jeopardy, urgency, innovation and success that make more people want to get involved.
Sociable
We work in partnership with whoever we can to save nature. That means we don’t dominate or broadcast. We have a targeted, relevant and personal conversation with people who care as much as we do.
And we give whoever we’re talking to a voice and a role, with as many opportunities as possible to get
involved.
Knowledgeable
Everything we do is based on science. That’s why we’re a trusted voice, and why we have a role in informing, persuading and educating the world about birds, wildlife and nature and what we can all do to
save them.
Focused
We have Clarity of direction and are united around a common purpose.
Together
We recognise the power of working together. We’re open to influence and respect other
people. We share knowledge.
Bold
We constantly strive for growth and look to meet or exceed our targets
Give and take responsibility. We active decisively and are open to new ideas and suggestions
Supportive
Everyone matters, all skills of all people. We set people up for success, build confidence and
self-belief.
We treat people fairly and consistently. We treat each other respectfully, valuing each other
and ourselves
In addition, the following behaviours are essential upon appointment to this particular role:


Highly self-driven to exceed targets and expectations
Friendly enthusiastic and positive personality
Additional information:
This role will require extensive travel within your regional and occasional other regions within
the UK. The ability to drive is advantageous.

Employees are expected to carry out their job responsibilities in an environmentally aware
manner, ensuring as little damage to the environment as possible. Our aim is to ensure all
resources are utilised effectively and efficiently.
WORKING FOR – RSPB Fundraising Direct
We have compiled this information sheet to give you some basic information about terms and conditions of
employment and what it is like to work for RSPB Fundraising Direct.
Please note that this information is not to be regarded as part of any contract of employment.
FUNDRAISING FOR NATURE CONSERVATION
‘RSPB Fundraising Direct’ is the face-to-face membership recruitment and fundraising arm of RSPB Sales,
the trading subsidiary of the RSPB.
The RSPB is Europe’s leading wildlife conservation charity. We believe that wildlife enriches all our lives and
is a sign of a healthy environment. Together with over one million signed-up members - and many other
financial supporters – we form a passionate, innovative and pioneering charity fighting for a better future for
nature. We speak out for birds, other wildlife and wild places that need our help.
The RSPB’s membership is its lifeblood. The charity’s business model is based on the premise of relatively
modest, affordable, levels of financial support from the widest possible base. This allows for a stable
operating basis, as well as ensuring a large voice behind RSPB’s work lobbying for nature. Although RSPB
members are very loyal, every year we need to recruit a large volume of new supporters to both maintain
and grow the current level.
Within this, the role of ‘RSPB Fundraising Direct’ is vital in providing a significant portion of this growth. Its
key objective is to deliver pre-agreed volumes of new memberships for the RSPB from face-to-face
membership recruitment at ‘private site’ venues. These include shopping malls and shows for example. It is
anticipated as the operation grows that wider forms of face-to-face fundraising will also be introduced. The
introduction of this new venture underlines the RSPB’s confidence and commitment to investment in the long
term growth of the supporter base.
The RSPB is no stranger to face-to-face activity, even in Victorian times we were one of the earliest street
campaigning organisations. More recently we have focused on building our membership base through faceto-face engagement on RSPB’s own sites such as nature reserves, and off-site work at private sites, with our
own ‘in-house’ operation. We also operate with agency partners delivering door-to-door membership
recruitment, and private site work in selected geographic areas. However we believe there are further very
significant market opportunities particularly where geographically we do not have representation.
To represent the parent charity, the RSPB, conveying key messages and campaigns to the public and
potential supporters, with the aim of securing, high volume, high quality new memberships with low attrition
rates.
HOURS OF WORK
Core hours are 9.00 am until 5.15 pm, Monday to Friday.
NOTICE PERIOD
You will be required to give 4 weeks notice.
ANNUAL LEAVE
Holiday entitlement in a full year is 20 working days. Public holidays are additional to annual leave.
PAYMENT DURING SICKNESS ABSENCE
In addition to statutory sick pay
2 weeks on completion of 6 months service
3 weeks on completion of 1 years of service
4 weeks on completion of 2 years service
For part-time employees, OSP is based on the number of days worked per week and paid at the normal parttime rate
CHILD SAFETY AND WELFARE POLICY
Where staff have contact with children and/or young people as part of their work, or where they have contact
with children in isolated settings, they will be recruited, supervised and trained as recommended in the Home
Office code of practice Safe from harm and the similar codes of practice covering Scotland and Northern
Ireland.
EQUAL OPPORTUNITIES
We are committed to the development of equal opportunities in employment. Selection, promotion and
access to training are based solely on the possession of relevant aptitudes, skills and abilities for the
particular job in question. In this way, every employee is able to develop their individual skills and talents to
make a positive contribution to the RSPB Fundraising Direct.
GREENING OUR PLANET
We expect our people to carry out their job responsibilities in an environmentally-aware manner, ensuring as
little damage to the environment as possible. We aim to ensure all resources are used effectively and
efficiently. We expect staff to apply sound value for money principles in undertaking purchasing or supply of
goods and services.
FREE ENTRY TO RSPB NATURE RESERVES
Employees can enjoy free entry to RSPB reserves
WORK IN A SMOKE-FREE ATMOSPHERE
We operate a no smoking policy – smoking is prohibited in all buildings and vehicles.
Person Specification
Job Title:
Recruitment & Training Coordinator
RSPB Fundraising Direct
How criteria will be tested : CV = CV, T = Test, I = Interview, P = Personality test, O = Other
Essential
Desirable
Qualifications
C T I P O Qualifications
V
1  Educated to GCSE level standard or above.
x
 Degree Level education or equivalent

Previous training, development or HR qualification
(or similar)
Experience
2 Prior experience of working in a fast paced recruitment
role
3 Experience of coaching, mentoring, presentation and
facilitation voices
4 Delivering team and personal targets in a pressurised
environment.
5 Prior experience coaching/mentoring (or similar)
6 Facilitation of training/development sessions
Skills/Abilities
7 Excellent verbal and written communications skills
8 Ability to plan, organise and prioritise effectively
9 Training facilitation skills
Knowledge
10 Understanding of training techniques and how to
teach new skills and information.
11 Microsoft packages including Word, Outlook or Excel
Application Form June 2012
C T I P O
V
x
x
x
x
Experience
Prior experience of designing and developing
learning interventions
x
x
x x x
x
x
x x x
x x x
.
Skills/Abilities
x
x
x
x
x
x
Knowledge
x
x
x
x
The Royal Society for the Protection of Birds (RSPB) is a registered charity: England and Wales No. 20
Behaviours/Circumstances
Behaviours/Circumstances
x
12 Positive can do attitude
13 Ability to travel to meet the requirements of the role x
14 Willing to work unsocial hours and occasional
overnight stays.
15 To work empathetically with the aims of the RSPB
Application Form June 2012
x
x
I
Committed to nature and the natural environment
Highly flexible attitude to propose, embrace and
drive through new ideas and change rapidly as
required to deliver optimum results
x
x
x
x
x
The Royal Society for the Protection of Birds (RSPB) is a registered charity: England and Wales No. 20
Application Form June 2012
The Royal Society for the Protection of Birds (RSPB) is a registered charity: England and Wales No. 20