MCCANN WORLDGROUP
MALAYSIA
CEO
Michael Constantine
No. of Employees
125
Creative Ranking
No.1
Agency Ranking (By Billings)
No.2
Top 5 Local Clients
Maxis Telecommunications, OCBC
Loreal Paris, KRAFT, Mitsubishi Motors, Libresse
Creative Awards won in 2012
Adfest, Cannes Lion, Spikes Asia, D&AD, The One
Show, New York Festivals, Kancil
Effectiveness Awards won in 2012
PMAA – 2 Golds, 2 Silvers, 1 Bronze, 4 Mertis
Malaysian Effies – 2 Silvers
Campaign Asia-Pacific – (Silver) Agency of the
Year 2012 – Malaysia
CATEGORY LEADING ABILITIES ACROSS
ALL COMMUNICATION DISCIPLINES
BRAND
COMMUNICATIONS
Brand strategy
Consumer insights
Advertising
Brand
communication
Global marketing
DIGITAL
SOLUTIONS
Digital strategy
Customer Utility TM
Digital and direct
marketing solutions
Website design and
technology
Analytics and
measurement
Database
management
Lead management
PUBLIC
RELATIONS
Global practices
in all sectors
Investor relations
Public affairs
Corporate
communications
New-media
services
EXPERIENTIAL
MARKETING
Consulting
Sponsorships
Sales promotion
Presence marketing
Event s and
Promotions
Retail marketing
Entertainment PR
Shopper Marketing
MEDIA INNOVATIONS AND MANAGEMENT
EFFICIENT COMMUNICATIONS PRODUCTION
BRAND
STRATEGY &
IDENTITY
Brand identity
Brand architecture
Interior design
Industrial design
Naming
Package design
Brand valuation
HUMANCARE
COMMUNICATIONS
Healthcare
consumer
communications
Medical education
Detailing
New-media services
Strategic consulting
MWG
President
Michael
Constantine
Management Team
MWG
Chief Creative
Officer
Richard
Irvine
McCann
Client
Service
Director
Yasmin Mokhtar
MWG
Chief Financial Officer
Sadie Chen
McCann
Mutiara MWG
McCann Digital
GM
Head
Head
Ben Chew
Andrew Pinto
Alec Loh
MWG
Group Director
Brand Planning and
Innovation
Milan Agnihotri
McCann
Managing Partner
Maxis
Matthew Gorrick
MCCANN WORLDGROUP COMPANIES, MALAYSIA
Michael Constantine
PRESIDENT
• Brand Strategy and
Consumer Insights
• Brand Communication
and Engagement
• Digital Engagement
• Social Media,
Performance
measures and
analytics
• Activation and
On-ground
Engagement
MUTIARA- MWG
In collaboration with
McCann Worldgroup Companies
OUR CLIENTS IN MALAYSIA
FMCG
Financial Services
Retail
Automotive
Corporate
WORKPLACE CULTURE
VOTED BY KLUE MAGAZINE AS ONE OF THE COOLEST OFFICE SPACES
DESIGN EXCELLENCE AWARD (MIDA)
VISION
TO BE THE WORLD’S LEADING MARKETING SOLUTIONS
NETWORK
MISSION
TO CREATE MARKETING SOLUTIONS THAT TRANSFORM BRANDS
AND GROW BUSINESSES
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WHY DOES MCCANN EXIST?
‘WE ARE THE COMPANY
THAT PIONEERS BRANDS
FOR POSITIVE CHANGE.’
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MCCANN PURPOSE
‘PIONEERING BRANDS
FOR POSITIVE CHANGE’
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MCCANN PROMISE
Truth Well Told
McCann’s went into the business with a
‘creative’ philosophy built on advertising
products to consumers, based on the value of
real information gathered through insight…
TRUTH WELL TOLD.
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MCCANN VALUES (EPICC)
• Entrepreneurial Spirit
Take Initiative – be proactive, take calculated risks and create opportunities
for deeper engagement with prospects, partners and clients.
• Persistence
Never Give Up – Nothing worthwhile is ever easy.
• Integrity
Do the Right Thing - Behaving with integrity demands doing the right thing.
• Curiosity
Be Curious – the world is changing….quickly. Ask questions, wonder how,
defy conventions, challenge the status quo.
• Courage
Be Courageous – Fortune favors the bold.
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McCann
Malaysia
Center of Innovation
Brand as a
Product
The powerhouse of
insightful innovation that
uses market, competitive
and consumer insights to
champion innovation that
is real and rewarding for
our clients and us.
Brand as a
Organization
• Profound
understanding of
market, competition
and people
• Structured training
• Think Tank
• Brotherhood
•
•
•
•
•
•
Brand as a
Person
Daring / Pirate
Inventive / Creative
Curious
Risk taker / Brave
Single-minded
Galileo / Plato
Brand as a
Symbol
•
•
•
•
Art / Mind / Bulb
Emotional Quotient
Pirate Ship
Chess / Scrabble
FUNCTIONAL BENEFITS Innovation rooted in insights
EMOTIONAL BENEFITS Game changers in advertising
SELF-EXPRESSIVE BENEFITS A pirate who treasures insightful innovation
BRAND – CUSTOMER RELATIONSHIP
A partnership fueled by insights and innovation
POWERHOUSE OF INSIGHTFUL INNOVATION