May 22, 2006
Streaming Media East
NYC Hilton
Video Blogging and Podcasting
Tutorial
May 22, 2006
1
Welcome
Videoblogging & Podcasting Tutorial
Monday, May 22, 2006, 1:30 p.m. – 4:30 p.m.
Instructors: Damien Stolarz, Author, Mastering Internet Video
and Lionel Felix, Enterprise Technology Consultant and Editor,
Carhacks.org
Video blogs and podcasts are the the newest distribution
channels for audiovisual content, combining streaming and
downloadable media with the incredibly popular Web log
format. This tutorial includes an overview of the technologies
and best practices for Podcasting and video blogging, plus a
discussion of content formats for different viewing devices and
target platforms and all about syndication and RSS. You will
also learn about licensing and copyright issues, and
advertising, sponsorship, and other potential revenue
opportunities.
May 22, 2006
2
Understanding The Technology
May 22, 2006
3
Proposed Schedule
1:30-2:30am PART 1
Video Blogging and Podcasting Overview; target
platforms and RSS syndication
(10 minute break)
2:40-3:30 PART 2
Business models around Video blogging and Podcasting;
Bandwidth and Cost overview
(10 minute break)
3:40-4:30pm PART 3
Applications & Services; Production; Licensing; Q&A
May 22, 2006
4
Alternate talks
If you would like
to know more
about
selecting the
right media
formats for
your online
media, there
is another
session right
now that
covers this:
Comparing Streaming Formats And Encoding Tools
Monday, May 22, 2006, 1:30 p.m. – 4:30 p.m.
Instructor: Dale Sorenson, President, Sorenson Services USA
This workshop is a crash course to help you
evaluate and select the right delivery format for your content.
Independent streaming media consultant Dale Sorenson will
deliver an head-to-head, objective comparison of the latest
streaming media formats and CODECs and then vividly
demonstrate the pros and cons of each format using with live
video demos and the encoding tools discussed. He concludes
with tips and techniques about how to achieve the highest
possible quality of encoding.
May 22, 2006
5
Audience Survey
•
•
•
•
How many bloggers?
How many podcasters?
How many video bloggers?
How many corporate vs. entertainment
use?
• How many making money?
• Expertise level?
May 22, 2006
6
Part 1:
Video Blogging and Podcasting
Overview; target platforms and
RSS syndication
May 22, 2006
7
Definitions: Streaming Media
• Streaming vs. Download
– Streaming Media, for our purposes, will mean
“Internet audio and video” or even, “audiovisual
media carried over IP networks”. If it didn’t, this
presentation would not belong at this conference.
– Download is of course, content that is pulled down
from a web server and saved to the hard drive
– Streaming, generally still refers to content served
from a media server to a media player, with VCR
controls, etc. But the term is so sloppily used that
we’re not going to quibble.
May 22, 2006
8
Definitions:
Video Blogging & Podcasting
• Fundamentally, simply the automated
downloading of primarily ad-supported
audio MP3s or video files for later
consumption
• An organic extension of blogging
May 22, 2006
9
Podcasting Definied
• [jobs clip] Definitions of Podcasting
http://www.apple.com/quicktime/qtv/wwdc05/
4:17 into the program
May 22, 2006
10
Traditional Internet Video
Ingredients
•
•
•
•
•
•
Content Creation
Compression/Codecs
Multiple File Formats
Streaming servers
Network transport issues
Digital Rights management
May 22, 2006
11
Video Blogs & Podcast
Ingredients
•
•
•
•
•
•
•
•
Content Creation
Compression/Codecs
Multiple File Formats
Streaming servers
Network transport issues
Digital Rights Management
RSS/Syndication
Blogging Software/CMS (content
management systems)
May 22, 2006
12
Blogging & RSS
• RSS = “real simple syndication” “rich site summary”
and various other things
• Very rapid adoption
• Introduced a significant new Internet standard (RSS)
• (conceptually)
– 1990s - HTTP
– 2000s - RSS
• RSS strikes the right balance of extensibility vs.
standardization like HTTP did
• RSS = syndicated web
• RSS 1.0, 2.0, and Atom are different ways to do the
same thing (syndicate & update content)
May 22, 2006
13
Feeds enable Automated Downloading
May 22, 2006
14
RSS feeds Aggregators, Search
Engines and News sites
May 22, 2006
15
Feed Flags
• Provide links to RSS/Atom as
well as direct links to
aggregators which
automatically hand them the
RSS feed information.
• Adding feed flags makes it
easier for users to subscribe to
your content
May 22, 2006
16
Podcasts: A New Format
• Podcasts are a personal format
– “Keep it real”; keep it informal; bald faced
advertising will not fly in the format
• Why are you podcasting?
– Reach new audience?
– Create a plaform?
– Promote products?
• Viewers & listenters
– Want production value
– Don’t want market-ese
May 22, 2006
17
Major Differences: Streaming vs.
Podcasting/Videoblogging
• Audio/Video production
– Since it’s often a talk-radio format, you have the talk radio
learning curve
– Lengths are are short, on-the-go for video
• Webpages vs. Template-driven blogs
– CSS, XML, RSS, Blog templates
• Encoding for new targets:
– not Win/Mac/Linux but PDA/Phone/iPod
• RSS production
– RSS not quite standard; iTunes music store vs. aggregators
vs. podcatchers vs. yahoo RSS
May 22, 2006
18
Length
• Podcasts
– Audio can be anywhere from 3-5 minutes
to 45 minutes or longer
– Video needs to be fairly short form; 3-5
minutes works, 15 minutes works; 30
minutes is on the long side
May 22, 2006
19
Anatomy of a Blog
A – posts
B – links
C – archive
D – recent posts
E – search
F – blogroll
G – ads
H – syndication
May 22, 2006
20
Key Podcast Terms
• Blog = short for web log, a date-stamped, serial news/content
distrubution and display format
• XML = eXtensible markup langauge - a human-readable successor
to HTML that can be reliably interpreted by programs as well as
people.
• RSS = Really simple syndication/Rich site summary. An XML file
that gets updated everytime content changes on the site, and helps
other programs automatically interpret and receive and even retransmit those changes on a schedule (syndication)
– RSS 0.9x/2.0 = various incarnations of the RSS standard
– Atom = a reformulation of RSS in the standards soup
– RDF = Resource Description Format, XML standard for describing
website metadata
– RSS 1.0 = an RDF-based variant of RSS
May 22, 2006
21
Key Podcast terms
• Aggregator/podcatcher = software, or online service, used
• OPML = Ouline Processor Markup Language, an XML format for
holding outlines. Used to hold lists of subscribed blogs, like a
favorites list
• Narrowcasting = sending niche content to a highly targeted set of
consumers
• podcast badge = one of the 80x15 banners on the side of podcast
sites linking to other blogs/podcasts or to RSS feeds
• Podroll = like a blogroll, a list of the partner/favorite other podcasts,
listed on the side of your podcast
• Creative Commons = a nonprofit that developed the various content
licensing terms favored for podcasts
• Podsafe = music or other content that is legally permissible to be
used in podcasts
• ID3 Tag = any of the metadata (title, artist, website) that is attached
to 22,
an2006
MP3 so people will know where it came from
May
22
File Formats
(the box the video is stored in)
• Containers are not video formats
• Box types: ASF, AVI, MOV, MP4, SWF,
and FLV
• Packing materials: WM9, DivX, Spark,
MPEG-4, Sorenson, and Real Video
May 22, 2006
23
Key Audio Terms
• MP3 = one format to rule them all (MPEG-1
Layer III)
• AAC = MPEG-4 audio format (iTunes/iPod)
• WAV = usually, uncompressed raw audio (PC)
• OGG = Green party of audio codecs
• AIFF = uncompressed raw audio off CDs (mac)
• WMA = windows MP3 competitor
• MP3plus = enhanced MP3 format
(used for some digitla broadcasting)
• AACplus = enhanced MPEG-4 audio
(used by XM radio)
May 22, 2006
24
Key Video Terms
• MPEG-1 = .mpg files; venerable video codec
• MPEG-2 = DVDs, almost all Television
• MPEG-4 = newest member of MPEG family
– MP4 = file format to hold MPEG-4 video in
• Usually contains MPEG-4 part 2 simple or advanced
–
–
–
–
–
•
•
•
•
•
DivX = MPEG-4 part 2, advanced
XviD = open source DivX-compatible codec
AAC = MPEG-4 audio codec
H.264/AVC = MPEG-4 part 10
M4V = iTunes name for MPEG-4 H.264/AVC
AVI = old, tired, common container file format for audio/video
MOV = Apple’s container file format for video and multimedia
ASF = Microsoft’s container file format for video
WMV = file with Microsoft’s MPEG-4-like video codec
Flash Video = different for various versions, good web codec
May 22, 2006
25
Podsafe Music Sources
•
•
•
•
•
•
Garageband.com
Magnatune.com
music.podshow.com
archive.org/audio/netlabels.php
podsafeaudio.com
ipodarmy.com/2005/06/how-to-findpodsafe-music/
May 22, 2006
26
Key Podcast Distribution Terms
• Directory = “portals” that will take
submission and attempt to list all sites,
or sites of a given interest
• Trackers = automated sites such as
audio.weblogs.com that can be “pinged”
with site updates
• Aggregators/Podcatchers = applications
to collect all the podcasts on the client
May 22, 2006
27
Podcast Aggregators/Podcatchers
• MAC
– ipodderX
– iPodder
– FireAnt
• PC
–
–
–
–
Doppler Radio
Jpodder
Pluck
Feeddemon
• Symbian
• Web
–
–
–
–
http://www.newsgator.com
http://www.yahoo.com
http://www.bloglines.com
http://reader.google.com
• Pocket PC
– Egress
– FeederReader
• Palm OS
– Quicknews
– Mobiedge Radio
May 22, 2006
28
Podcast Directories
•
•
•
•
•
•
•
•
•
ipodder.org
Yahoo! Podcasts
iTunes
iPodder.com
odeo.com
Podcastalley.com
Podcasting.net
Podcastdirectory.com
techpodcasts.com
•
•
•
•
•
•
•
•
•
Podcastpickle.com
Podcastcentral.com
Podfeed.net
Podnova.com
Podcastbunker.com
musicpodcasting.org
Vlogdir.com
mefeedia.com/feeds/
vlogmap.org
May 22, 2006
29
Videoblog Sampler Plate
•
•
•
•
•
•
•
•
•
•
Anything in iTunes Podcast Directory
http://noservicecharge.com/videoblog/
http://davemedia.blogspot.com
http://www.tikibartv.com
http://www.rocketboom.com
http://node101.org
http://www.backstaging.com
http://stevegarfield.blogs.com
http://www.mnstories.com
http://mediamatters.org
May 22, 2006
30
Client Platforms
• RSS aggregator/clients are available for
–
–
–
–
Mobile phones
PDAs
Portable media devices
Anything that can play an MP3 and plug into a
computer
The trick is to make the process seamless for users
on the target platform, and “find them” on devices
they have already integrated into their lifestyle.
May 22, 2006
31
Break (:10)
May 22, 2006
damien@robotarmy.com
lionel@carhacks.org
32
Part 2:
Business models around Video
blogging and Podcasting;
Bandwidth and Cost overview
May 22, 2006
33
“Safe” Online Distribution Models
(Cooking without DRM)
• Distribute low quality versions, with moderate protection but no
encryption (such as streaming without allowing save to disk).
• Distribute high quality versions, with lock box encryption. Allow
redistribution because the content has to be unlocked on every
machine or device.
• Distribute only teaser, filler, or “exclusive” content that is not
provided on other media channels. Disincentives people from
copying it by freely distributing it. Use it to promote the sale or
consumption of other similar or related media.
• Distribute a small subset of the high quality media unlocked; use
it to advertise a greater body of media that is locked with
stronger encryption.
May 22, 2006
34
Podcasting Brief History
• Several attempts to plot its recent birth
and the responsible parties: consult
– http://en.wikipedia.org/wiki/Podcasting
for a history
• Term “podcasting” coined and
popularized in 2004
May 22, 2006
35
Podcasting & Videoblogging books
•
•
•
•
•
•
•
•
Podcasting do-it-yourself guide (May 30, 2005
Secrets of podcasting (Aug 9, 2005)
Podcast solutions (August 22, 2005)
Podcasting hacks (August 19, 2005)
Absolute beginners guide to podcasting (Oct 17, 2005)
Podcasting for dummies (Nov 7, 2005)
Secrets of Videoblogging (April 2006)
Video Blogging & Podcasting (April 2006)
May 22, 2006
36
Video Trends
• Premium Internet Video Services To Reach $2.6 Billion By 2009. (InStat)
• 40% of young adults are interested in mobile video; Interest in
mobile video more than doubled in each of past 2 years (Forrester 1Q05)
• 27% of online users use video regularly
• 22% of online adults have downloaded a movie/TV show in past
year (Jupiter Research 2Q05)
• Online Video use doubling every 6-8 months (Forrester)
• 1/3 of Internet traffic is estimated by various sources to be digital
video (Bittorrent)
May 22, 2006
37
Comscore.com (Media Metrix)
• In June 2005, more than 94 million people in the U.S., or 56 percent
of the domestic Internet population, viewed a streaming video
online.
• Over the three months ending June 2005, the average consumer
viewed 73 minutes of streaming video content per month
• This research confirms that streaming video is now part of the Web
experience for a broad base of consumers
• Male users, who represent 50 percent of the total online population,
account for 61 percent of all video streamers
• Male and female viewers spend virtually the same amount of time
viewing online video content (72.4 and 70.6 minutes respectively).
• However, the 18-34 year-old male segment, which has proven
difficult to reach through other media, views a significantly greater
84 minutes of online video content per viewer.
May 22, 2006
38
Is there an online video bubble?
• “Well, there is good reason to believe that online
video is not just a fad. According to a study of more
than 1,200 Internet users released by the Online
Publishers Association, 24 percent said they watched
online video at least once a week, while 46 percent
said they watched at least once a month.”
• “What's more, two-thirds of those who regularly
viewed online video said they also watched online
video ads, and 44 percent of those users said they
have taken action on what they've seen, i.e. they
went to an advertiser's Web site and, in some cases,
even made a purchase.”
source: http://money.cnn.com/2006/04/18/commentary/mediabiz/
May 22, 2006
39
iPod/iTunes music Store
• Over 56MM iPods sold (as of Q1 2006)
– 75% of the total player market
– 90% of hard drive-based media player
market
• iPod with video/iTunes
– Broke the floodgates for online big media
content delivery
– Podcasting & Video podcasting are built in
features to the iTunes music store
May 22, 2006
40
Podcast Listener Statistic
• Techpodcasts.com survey of 1,200 people:
– 75% listened via portable media device (iPod,
etc.)
– 15% laptop or desktop
– 10% using PDA
May 22, 2006
41
Why now?
• The technology for podcasting has
existed, arguably, for
• Key points:
– Digital music market awareness
– Availability of enabling tools/services
• Blogging + mp3s
– US “broadband” over 50% of US
households
– iPod, 15% of US households
May 22, 2006
42
Personal Podcasting
• Personal Blogs
– Great outlet for creative people to showcase their
work in a linear timeline with fresh material
– Keep family and friends updated without having to
tell the same story over and over again.
May 22, 2006
43
Media Podcasts
• Media
– Provide a blog for on-air talent to go deeper into subject
matter
– A place for talent to editorialize
– Linear archive of news shows for people who might want to
see a previous broadcast
– Outtakes and raw feeds to give an "insider" look to viewers
• Small Media / DIY News Shows
– With high production values and good writing, small news
organizations can develop a large and dedicated following
– Low overhead and linear format works in a familiar news
pattern (newspapers) freshness and content drive traffic but
the format allows for archival footage.
May 22, 2006
44
Corporate Podcasting
•
Internal communications
– keeping employees informed of new initiatives
– demonstration videos
– new publicity
• news clips
• commercials
• media mentions
•
•
Company meetings / board meetings
External Communications
– putting a human face on your company with a less "corporate / formal"
communication channel
– keeping customers in the loop with an alternative to the standard press
release format
– serializing products in development to get people interested in it before
release
May 22, 2006
45
Podcast Monetization
May 22, 2006
46
Hosting
• Like any large media, podcasting and
videoblogging create huge hosting bills
– Fortunately, downloaded content is tolerant of
delays that streaming media would never tolerate
• Sizes
– MP3s are 1 meg a minute
– Video, around 10 megs a minute
– 1,000 30-minute podcasts =
1,000 3-minute videoblogs =
30,000 megs = 30 Gigs of transfer
May 22, 2006
47
Hosting
• Most sites average .50/gig
• Liberated syndication (libsyn.com)
– Storage fee instead of per gig
• Podbus.com (.40/gig)
• http://www.prodigem.com/ - free bittorrent hosting
– RSS distrubition of attachemnets
• http://blip.tv/ provides a complete hosting and blog
portal solution
• Cogent - Flat-fee bandwidth perfectly suitable for
podcasts, $3000 for a 100MB connection
May 22, 2006
48
Podcast/Videoblog Income
• Generally, subscription revenues have been
unsuccessful
• Interstitial, sponsored ads work
– Podcast/Blog culture sensitive to overhyping
– Commercials often integrated into verbal narrative
• Paypal “Tip Jar” works for some
independents
• Sponsors/Advertisers successful model
• Standard web ads for the associated portal:
Google AdWords, etc.
May 22, 2006
49
Monetization
• Podcasting: Do-it-yourself guide and
• Podcasting Solutions
– Both have good sections on money
– Oft-cited example is $4000/month
Gatorade sponsorship for enduranceradio.com
– Their kit is at enduranceradio.com/
• http://podtrac.com/ provides professional
Media Kit and demographic measurement
May 22, 2006
50
Blog/Podcast/Videoblog
Hosting Apps
• Free + Easy:
– Blogger + Feedburner
• Easy + $
– Wordpress
• Flexible + $ + Multiple blogs
– Movable Type + RSS extensions
• Free, Difficult, and Unnecessary
– Hand-coding
– Feed for all
• $ + complete control
– Roll-your-own RSS (programmed)
May 22, 2006
51
Tracking
• Feedburner does some of this, tracking subscribers
• Traditional site tracking tools fall at disadvantage
– RSS feeds, different kinds, don’t contain the little hidden
tracker URLs used by these services
• Use the web host logs + webalyzer to track
downloads of the files themselves
• Use hosting services that provide this data
May 22, 2006
52
Break (:10)
damien@robotarmy.com
May 22, 2006
53
Part 3:
Applications & Services;
Production; Licensing; Q&A
May 22, 2006
54
Licensing/Legal Issues
• Podcasts/Videoblogs are not regulated by the FCC
– This means that podcasters can speak about anything
– Still a good idea to avoid slander, threatening heads of state,
inciting revolution against the government, threatening hate
speech
• Podcasts/Videoblogs are regulated by the RIAA
– Always avoid commercial music without written permission
• Videoblogs can run into other issues
– Showing products/trademarks within video blogs will become an
issue as it is in movies
May 22, 2006
55
Key Licensing Terms
•
•
•
•
•
•
Copyright = automatically, all created works are copyrighted, meaning you
generally have get permission to reproduce it for others.
Creative Commons = nonprofit group that standardizes a number of
licensing terms so that creative works can be disseminated with their author
rights clearly defined and declared
ASCAP (American Society of Composers, Authors, and Publishers) & BMI
(Broadcast Music, Inc.) = Who you need to pay (goes to the song’s
composer or author) for performing or covering a song on radio
RIAA (Recording Industry Association of America) = Who you need to pay
(goes to the record labels) for playing the original of a song
Podsafe = music that is not under ASCAP/BMI/RIAA, and that has been
specifically licensed (such as Creative Commons) for free promotional or
paid use in podcasts
FCC = Federal Communication Commission, who keeps the !@#$% out of
your radio broadcasts and the !!! off your TV
May 22, 2006
56
Video Blog and related site
examples
May 22, 2006
57
FreeVlog.org
FreeVlog.org
Welcome to Freevlog 2.5
A step-by-step guide to
setting up a videoblog
for free
May 22, 2006
58
Standard
Software
iTunes & Fireant
May 22, 2006
59
GOOGLE
• Video Search As First Step
In Video Blogging
Initiative.
•
Relies on closed-captioned
transcripts for text-search.
• Has Relationships With;
PBS, C-SPAN, and Fox
News.
May 22, 2006
60
Fireant
• Search, Download and Watch Video.
• Aggregates video from user selected channels.
(Drag and Drop)
May 22, 2006
61
Dave.TV
•
Entertainment On Demand With Targeted Advertising.
•
Narrowcasting Strategy: Plan To Offer 100 Channles With 100,000
Hours of Licensed Programming.
•
Submit Content, Set Pricing And Usage Rules.
•
Transfers Content To Proprietary Set Top Box (Similar to Akimbo).
May 22, 2006
62
Yahoo!
• Media Company With A Strong Focus On Content.
• Pursuing long marketing strategy for less popular
content Leveraging “Buzz” Related MetaData And
MediaRSS.
• Video Search
May 22, 2006
63
AOL / Singing Fish
• Singingfish
– Singingfish 5 year old
audio-video search
engine.
– Syndication, Advertising
– 7 million hits a day.
• Business Model
– Syndication
– Advertising
May 22, 2006
64
Brightcove
•
Online Video Production Tools To
Enable Small Operations To
Distribute And Monetize Video
Content Online.
– Believe low cost digital
production and distribution will
allow internet TV to thrive with
audiences as small as 100,000.
•
•
•
•
Starting A Network That Will Sell
30 Second Video Ads In Front of
The Video.
Transcoding To Windows Media
Center.
Leveraging Open Standards
DRM To Monetize Content.
Founder: Former CTO of
Macromedia.
[Brightcove] has developed a platform to allow
commercial video publishers of all sizes to distribute
their video content over the Internet. Smaller
publishers can use a self-service interface, while
larger ones have access to more advanced tools
used by traditional broadcasters. ... Publishers will
be able to monetize their content either by selling
and serving their own ads, by running ads from
Brightcove's ad network, or by selling their content
for purchase or subscription.
May 22, 2006
65
VideoEgg
• Akamai-hosted, automatically posts video captures
from variety of sources to an existing blog
May 22, 2006
66
BlinkxTV.com
•
•
•
•
•
•
Video Search via Close-Captioned Text
Save Sequences of Clips from Results
Voice Recognition Technology Tests
Watch Search Results in Sequence
Personalized Video Channels and Blogs
Partnership with iFilm
May 22, 2006
67
Lycos.com
•
Embarking on a three year strategy to
position lycos as the internet hub for
consumer created content.
May 22, 2006
68
ManiaTV
• IPTV With 24 Hour CyberJockey’s
Targeting The Youth Market.
• Search Partnership With Blinkx.
• Funding: $12 Million, Series B.
May 22, 2006
69
YouTube
• Upload, Tag, And Share Your Videos.
• Channels
• Invite Friends.
May 22, 2006
70
Blip.TV
• Share And Watch Video For Free.
• Turns Your Existing Blog Into A Video Blog, Video
Aggregator Ready.
• Free yourname.blip.tv
• Optional Automated Uploading to archive.org
• Creative Commons Licensing.
May 22, 2006
71
Veoh Networks
• Veoh.com
• Downloadable Software That Creates “Virtual
Television Network” Through P2P Software
Distribution.
• Advertising And Commission sales Business Models.
• Development Team From Akonix.
• Series A Funding From Shelter Capital.
May 22, 2006
72
Current.TV
• Al Gore’s Interactive
Cable TV Channel.
• Viewers Can Eadit
and Upload Digital
Video To The
Current Web Site.
– The most popular
content is broadcast
over the cable TV
Channel.
May 22, 2006
73
Kizash
• Content Submission And Management Platform.
• Frontsteps.com Is The Flagship Portal In The
Kizash Network.
• Parent is Intellidreams.com.
May 22, 2006
74
Grouper
• Share Personal Media With Your Friends.
• Similar to YouTube, but uses Windows Media
instead of Flash embed
• Executive Team All Former Spinner/AOL
Employees.
May 22, 2006
75
Audioblog.com
• Audio, Video, and Podcast Publishing Service.
• Obtained Funding From Transcosmos Investments To
Expand In Japan, Korea, and China.
• Technology Partnership With J-Stream Tokyp A Media
Infrastructure Provider.
May 22, 2006
76
Mefeedia
• Video Aggregator
• Currently Free But Planning “Pro”
Premium Services.
May 22, 2006
77
ChannelBlast
• IPTV
• Launched
“NewsViewz”
May 22, 2006
78
www.omn.org
•
•
“PBS For The Internet”.
Kontiki P2P/Grid As An Alternative
To BitTorrent.
–
–
•
Features Include:
–
–
–
•
TiVo functionality, DVR integration
is planned.
Downloadable Program Guide,
User Reviews, Parental Guidance
Ratings
Syncs With iPod, WMP, and Tivo;
developing cell phone, TV, and
DVR support.
Corporate Accounts
–
•
Trickle download to email inbox.
Uses Microsoft DRM that disables
the files after a week
Allows Ernst &Young to show full
screen, high resolution videos on
their Intranets.
Founder Is A Netscape Veteren.
–
Marc Andreesson is on the
Advisory Board.
May 22, 2006
79
Ourmedia
• Non-Profit
– Open source project, built and staffed by volunteers.
• Grassroots Media
– Free storage and bandwidth for your videos, audio files,
photos, text, or software.
• 24,000 Members Have Joined So Far.
– Believe online communities will begin to from around
interests.
May 22, shared
2006
80
ParticipatoryCulture.org
• DTV Open Source IPTV.
–
–
–
–
Download plug-in.
Create your own channel.
Channel Guide
News and Updates.
• Broadcast Machine
– Software plug-in for websites
that allows you to publish video
files and create IPTV channels.
May 22, 2006
81
Streamload
• Streamload.com
• Send, Receive,
Store, and Access
Large Media Files.
• Downloadable
Software.
• $9.95 a Month
May 22, 2006
82
Revver
• Revver
– Inserts RevTags
in video
– Allows you to
monetize video
when people
click on the ads
May 22, 2006
83
Video Blog Resources
• Vlog Directories
– www.VlogDir.com
• VloogerCon
– http://vloggercon.blogspot.com
• The Discussion Group
– http://groups.yahoo.com/group/videoblogging/
• Vlog Tutorial
• Vlog Reviews
– www.FreeVlog.org
– http://del.icio.us/tag/watchthis
– http://videoblogging-universe.com/
May 22, 2006
84
dstolarz@robotarmy.com
http://www.damienstolarz.com
May 22, 2006
85