Grow Your Online Lead Flow
with the
Farmers Agency Website Program
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Agenda
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Conversations
Creating Content
Marketing Tools
Customizing Your Site
Q & A Session
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Conversations
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Helpful is the new viral
• 94% of adults research insurance
online (according to Google)
• Your brand, product, name, agency
and town are your keywords
• Use your keywords on every piece
of content
• Helpful means the content is useful,
easy to share and understand.
• Examples
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Interest is earned
not bought
• Helpful content means it’s two way content,
allowing feedback
• Do not pay for clicks, earn them
• Get found organically for higher conversion
• Respond quickly to negative feedback
• The competitive advantage of staring now
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The New Call To Action
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Casting a net to catch their interest
Converting clicks into quotes
Harnessing your passion to generate business
Facebook changed the game
Your face converts better than a brand
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Content
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Blogging
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Blogs create better quality traffic
No shortcuts, don’t copy other’s posts
Inviting feedback is essential
Don't forget to add your keywords in the post or as tags
Use blog posts to promote local events and businesses
Use google.com/alerts to keep track of relevant local
articles to share
• Tumblr.com blogs are very visible to search engines
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eBook
• Don’t write an eBook
• Use existing collateral that you’ve
created, never republish the work of
other’s without permission
• Convert it into eBook as pdf
• Best method for building an Opt-In
audience
• Post the eBook link on your blog or
social media channels
• Use Opt-In list for newsletter
• Use scribd.com to publish
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Video
• Make a simple video using a smart phone or
webcam
• Videos provide best organic search results
• Builds credibility for your agency
• Video content is easy to share
• Vimeo.com has great search engine visibility
• YouTube.com search box is second most used
search tool online
• All video content published to YouTube and
Vimeo is mobile ready
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Half an hour
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Choose content you can create quickly
Only create content that can be archived
You can use Skype to make a podcast
All content is an interview or explanation
Short is good
Create content weekly
Spread out the content
Create as many types as you can
This content becomes a basis for all SEO
and social media campaigns
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Marketing Tools
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Follow your customers
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Give reviews to get reviews
Give recommendations to get more business
Follow locals on Twitter
Use Facebook as a Page to raise local
awareness
• Allow Likes and Shares on all content possible
• Don’t forget to listen
• Use www.socialmention.com to monitor
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Farmersagent.com/you
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Your Farmers Agency Website is the hub
Link building with the Ad Carousel
Optimized sites convert better
Agents who publish marketing tools get
more quotes
• Measure your traffic and lead requests to
determine the best sources
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Customize
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Agent Websites
• Examples
• Customize tips
• Support tips
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Q&A
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For more information
visit farmersprogram.com
or call (888) 311-7161
Follow us
Facebook.com/pioneerinfotech
Twitter.com/pinfotech
Youtube.com/pinfotech
© 2011 Pioneer Infotech
Not for rebroadcast or sharing without written consent.
Agent is responsible to verify with Farmers Insurance that agent’s content or
online marketing activities are within compliance guidelines
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