HEIF: Developing your
web presence
Matt Lingard, Jane Secker,
Centre for Learning Technology
10th May 2010
Teaching
Conferences
Biography
Research
Session Outline
• 9.45
• 10.15
• 11.00
• 11.10
• 12.00
• 12.15
• 12.45
• 13.00
Introduction
Mapping your web presence
Coffee
Web presence: institutional, personal
& social
Knowing your audience
Writing for the web
Round up
Lunch & discussion
Googling ‘Jane Secker’
Getting the most out of
Google
• How does Google work?
• What Google won’t find or tell you!
• Tips for improving your searching
– Capitals / lower case
– Automatic use of ‘and’
– Automatic word stemming
• The Advanced Search screen
Google Scholar
• Google Scholar
http://scholar.google.com/
• Includes peer-reviewed papers, theses,
books, abstracts and articles, from
academic publishers, professional
societies, preprint repositories,
universities and other scholarly
organizations.
• Should indicate using LSE Article finder
to tell you about LSE subscriptions
• No Approved List of sources
Google personalisation
• Can create a personal Google home
page with short cuts to useful links and
news feeds
• If signed in, Google behaves differently
as it learns about you!
•Google behaves
differently
depending which
version you use
•And where you are
located in the world
Other search engines…
•
•
•
•
Teoma: http://www.teoma.com/
Yahoo: http://uk.yahoo.com/
Bing: http://www.bing.com
Directories to focus search terms
• Meta search engines (search across
search engines)
– http://www.zula.com
University of Berkley compare search engines
http://www.lib.berkeley.edu/TeachingLib/Guid
es/Internet/SearchEngines.html
Institutional presence
• LSE Experts pages
– Includes recent research
• LSE Research Online for your
publications
– Research appears in Google Scholar
• LSE website – departmental pages
– Example of Sonia Livingstone
More about open access
• Many universities are setting up archives
of research content available as ‘open
access’
• Can be issues of version control & citing
• LSE Research Online:
http://eprints.lse.ac.uk/
• Can search for open access repositories:
http://www.opendoar.org/find.php
• http://www.oclc.org/oaister/
Personal Websites
• Why?
– Identity – personal!
– Control: content, design, updating
– Conversational
• How?
– Files > Web: LSE or External
– Web
Social…
Networking
Media
Social Networking
•
•
•
•
Purpose?
Relationships
Public / private
Security
Social Media
• YouTube (videos)
• Flickr (photos and videos)
• Slideshare Presentations)
• LibraryThing and other social
citation tools such as Mendeley
Knowing your audience
Writing for the Web
1. Audience & their purpose
2. Impatient scanners not readers
–
–
–
–
Important stuff first
Structure & emphasis
Eliminate redundancy
Mind your language
F-Shaped Reading Pattern
http://www.useit.com/alertbox/reading_pattern.html
Journalists’ Inverted Pyramid
“Above the fold”
Layout
• Headings
– Sub-headings
• Short paragraphs
• Lists – numbered or bulleted
• Start with information-carrying
words
Emphasis & Links
• Emphasis
– CAPITALS Bold Italics Underline Colour
• Links
X
Click here to read my case study
X
Read my latest case study here
Case study
Language
• Use plain language
– Avoid jargon & expand acronyms
– Avoid clichés, limit similes &
metaphors
• Limit humour / sarcasm
• International language
Removing Redundancy
Setting up your website involves co-operative collaboration
between the various members of a team such as the designer
and the commissioner, for example. The method is a simple
one.
29 words
Setting up your website involves collaboration between team
members, such as the designer and the commissioner. The
method is simple.
20 words
More help
• Digital Literacy sessions in Moodle
• Look out for other training classes
during term time on the Training
Portal
• Contact clt-support@lse.ac.uk
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