Job Description Form
Division/Department:
Marketing
Location:
Oakland, California
Job Title:
Senior Vice President, Marketing
Exempt/ Non-exempt
Exempt
Reports to:
Ahmed Rahim
Title
CEO & Co-Founder
EFFECTIVE DATE / REVISION DATE
Effective Date
10/1/2015
Revised On
GENERAL DESCRIPTION
The SVP, Marketing is a senior leader who will use their Marketing talents and experience to share the Numi
mission, culture, and values with the world, creating brand recognition and company growth. This individual
will provide robust leadership to the Marketing Tea’m and partner with Sales to ensure meaningful short and
long term strategies to maximize revenue. From setting strategy, to leading a team, to setting long-term plans,
to rolling up your sleeves and just making things happen - our SVP of Marketing will drive all aspects of growth,
brand awareness, and revenue.
MAJOR DUTIES/RESPONSIBILITIES
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Management of entire marketing team P&L.
Drive the creation of a robust marketing plan to drive revenue and brand awareness.
Manage, coach, and build a high-performing marketing team.
Create & translate strategic marketing plan into actionable quarterly/annual targets and initiatives.
Collaborate closely with Executives and the team at large to drive towards company-wide goals
Work with company founders and marketing team on new product development.
Oversee website development and maintenance, relationship with ecommerce vendor, corporate
communications, events/demos and all other marketing initiatives.
Work with Sales Team and outside brokerage network to drive the marketing initiatives to trade.
Present Numi marketing strategies, mission and vision in all classes of trade.
Establish clear initiatives and goals to drive consumer awareness and drive velocity.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED TO SUCCESSFULLY PERFORM
MAJOR DUTIES/RESPONSIBLITIES
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15+ years in marketing for a natural products or CPG company.
10+ years as Head of Marketing.
Proven track record of generating growth through marketing programs.
Ability to communicate marketing objectives with senior executives including strategy, analytics, and
ROI.
Experienced manager skilled at coaching employees toward exceptional work and growth.
Analytical with extensive experience analyzing and setting strategy using industry data.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of
the organization.
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Strong forecast/ budget experience.
Has led successful branding campaigns
E-commerce experience – grown online sales with prior brands.
Breadth of experience with social media & other online platforms to grow brand awareness and
loyalty.
Created and grown loyalty programs.
Demonstrated success with Brand awareness and increased pull on retail shelves.
Strong LOHAS consumer grasp and multi-channel trade marketing
KEY PERSONAL AND PROFESSIONAL CHARACTERISTICS
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Must be able to work in a fast-paced, flexible small company environment.
Friendly and well-organized; management level, yet still attains an entrepreneurial hands-on approach.
Embraces the Numi mission and values.
Team player.
Excellent communication skills.
Be a brand ambassador, sharing the brand to trade, sales network, and consumer.
Able to think outside the box.
TRAINING/EXPECTATIONS
As a member of the Numi Organic Tea’m, we expect all employees to be accountable for their actions and to
challenge team processes. This means having the willingness to claim 100% ownership for results, both
individually and collectively with others and to “think outside of the box” when it comes to processes, policies,
and strategies. Challenging conventional wisdom may lead to new solutions which will improve productivity
and company profitability.
EDUCATION REQUIREMENTS
PHYSICAL REQUIREMENT (list working conditions, equipment used and physical tasks)
EMPLOYEE ACKNOWLEDGEMENT
I,
, understand the job duties and responsibilities contained within
this job description and as described by my immediate supervisor.
SIGNATURE
DATE
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of
the organization.