Note: The audio on this webinar is live streamed to your computer speakers. If you don’t have speakers or are having difficulty hearing the audio, please send us a chat message and we’ll get you connected through a phone line. Law Blogs Some Whys, Wheres and Hows Nate Russell and Rebecca Slaven October 6, 2011 May 15, 2014 Agenda for today’s webinar • Orientation: Webinar Platform (2 mins) • About Law Blogs – Canada & Abroad (7 mins) • Finding & Searching Law Blogs (25) • Citing Law Blogs (5) • Audience: Blogging for Peers or Clients (10) • Tools and Tips (5) • Q&A (5) • Micro-survey to offer your feedback Getting you oriented • We welcome questions or comments by chat on the right side of your screen. • If at any point you don’t see the chat window on your screen, move your mouse to the top of your screen and a set of buttons will be revealed; clicking on the “chat” button will display the chat window. 2 1 3 To send a chat: 1. Select “All Participants” from the dropdown 2. Type your note 3. Click “Send” Welcome Law Blogs Finding, searching and drawing out blogs that matter in your practice. Presented by Nate Russell Liaison Lawyer, Courthouse Libraries BC Pre-Webinar Survey Look, we’re interactive… Circulated on Friday with 35 responses. Great response! The “average rating” will guide the focus today Look for the scores on each title card (and see where your interests rank in relation to other attendees) 1 (not at all interested) 2 3 4 5 (very Average interested) Rating 23.53% 11.76% 23.53% 20.59% 20.59% 8 4 8 7 7 3.03 Pre-Webinar Survey Comfort levels… We asked “Please rate your familiarity with internet technology and new media” 1 (I'll keep my fountain pen, thanks) 2.86% 1 2 11.43 % 4 3 4 5 (I'm usually the one answering the tech-questions) 42.86% 37.14% 5.71% 15 13 2 Average Rating 3.31 Today’s Objective Take away at least one thing about law blogs that you didn’t know before and will find useful… About Blogs 1 (not at all interested) 2 3 4 5 (very Average interested) Rating 23.53% 11.76% 23.53% 20.59% 20.59% 8 4 8 7 7 3.03 About Blogs History Evolved from the “online diary” 2003 “blog” and “web blog” became official Oxford English Dictionary: A frequently updated web site consisting of personal observations, excerpts from other sources, etc., typically run by a single person, and usually with hyperlinks to other sites; an online journal or diary. About Blogs Features Traditionally, blogs offer personal views Typically, less formal in tone and content Typically, they are syndicated through RSS How Lawyers Use Blogs 1 (not at all interested) 2 3 8.57% 3 8.57% 3 34.29% 12 4 28.57% 10 5 (very Average interested) Rating 20.00% 7 3.43 About Law Blogs Rise of Law Blogs • Sometimes called “blawg” • Wide array of subject: marketing, humour, substantive analysis • Wide array of intentions: love of law, reputation, “Google Juice” • Over 3,500 law blogs in USA • Approximately 490 in Canada • 96 in BC • Estimated annual growth = 25% - 30% • Some are just a platform change from a newsletter (a quarter perhaps?) About Law Blogs Canadian Law Blogs 233 250 200 150 96 100 50 0 62 25 5 5 7 8 32 4 About Law Blogs Factors in Growth • Recognition that blogging is nothing more than networking over the internet to build relationships and word-of-mouth reputation • Decline in general practice & rise of niche markets… which blogs help to establish • Blogs as the hub of a social media presence • Rewards of cultivating expertise in a public forum Source: Kevin O`Keefe, www.lexblog.com Law Blog Consultants Incidental Proof of Law Blogging’s Significance • Web and blog strategy and marketing consultants • Local and North America consultancies • Stem • Skunkworks • LexBlog Inc. Source: Kevin O`Keefe, www.lexblog.com Infographic: Blogs v. Social Media …versus Phil the Groundhog Source: www.gngf.com/ Discovering Canadian Blogs 1 (not at all interested) 2 3 0.00% 0 6.06% 2 24.24% 8 4 24.24% 8 5 (very Average interested) Rating 45.45% 15 4.09 Finding Law Blogs Sources: LawBlogs.ca CanLII Connects SLAW Lexology Mondaq In Focus Lawblogs.ca • www.lawblogs.ca • The directory for Canadian Law Blogs • 487 blogs registered (large and small firms) • 58 substantive practice areas • 11 Other categories (e.g. legal tech, industry news, etc.) • Three line previews of recent posts • Snapshot of what's happening by category/area • Run by Stem Legal, affiliated with the "Clawbies" law blog awards (www.clawbies.ca) In Focus CanLII Connects • www.canliiconnects.org • Launched April 2014 with nearly 27,000 entries • Law insights and no nonsense • Vetted account system — lawyers, scholars and others with professional competency in legal analysis • Case commentaries & case summaries • "If you are routinely summarizing cases, consider adding those summaries to CanLII Connects.“ • CanLII Connects created to deliver "big insights through organizing small contributions." In Focus SLAW • www.slaw.ca • Canada's online legal magazine since 2005 • 24 bloggers • 60 columnists • 0ver 11,600 posts • Some substantive law but more legal industry news, practice management and technology • Custom RSS and email subscriptions • Global blog search tool In Focus Mondaq • www.mondaq.com • Global syndication of law, accounting & finance info • Mid to major Canadian firms only (list) • Mix of blogs, netletters and other material a firm publishes online • 26 main topics, over 100 subtopics • Free bi-weekly email news alerts on topics • RSS updates by topic In Focus Lexology • www.lexology.com • Global syndication of law blogs • Clean and easy user-interface • Mid to major Canadian firms only (fewer than Mondaq) • Strictly blogs, not other docs • 43 main "work areas" (few subtopics) • Free email news alerts on topics • Custom RSS updates by topic or keyword Mondaq v. Lexology 90 80 70 60 50 40 30 20 10 0 Mondaq Lexology … number of posts in 6 months Mondaq v. Lexology Finding BC Law Blogs Small Firms, Big Blogs • Erik Magraken’s BC Injury Law Blog www.bc-injury-law.com/blog (Personal Injury) • Stan Rules Rule of Law www.rulelaw.blogspot.ca (Wills, Trusts, Elder Law, Estates) • JP Boyd’s BC Family Law Resource Blog www.bcfamilylawresource.blogspot.com (Family Law) • William Macintosh Immigration Sage www.immigrationsage.blogspot.ca (Immigration) • Leisha Murphy’s Divorce and Wealth www.divorceandwealth.ca (Family) Searching Law Blogs 1 (not at all interested) 0.00% 0 2 11.43% 4 3 22.86% 8 4 20.00% 7 5 (very Average interested) Rating 45.71% 16 4.00 Searching Law Blogs Google Blogs • www.google.ca/blogsearch • Organic rather than planned directory of sources • Add yours to www.blogsearch.google.ca/ping Pros: • Many unexpected sources • Email or RSS alerts Cons: • Expect broad results you might not expect (e.g. WESA is also Women's Economic Security Act) • Many established law blogs simply not identified Searching Law Blogs SLAW • http://www.slaw.ca/canadian-law-blogs-search-engine • Searches discrete, curated directory of sources • Based on the list at www.lawblogs.ca Pros: • The source for large and small firm content • Powered by Google Cons: • Dependent on the list at www.lawblogs.ca • Only searches blogs which were listed as of June 26, 2013 Searching Law Blogs Mondaq • http://mondaq.com/search.asp • Searches discrete, curated directory of sources • Keyword or region/topic/author/timeframe filter • Pulls blogs and more from its global contributors list Pros: • Widest scope of mid & large Canadian firm web content (blogs+) Cons: • Uses a hybrid of search tools (which is confusing and inconsistent) • Keyword search results preview disguises the source, showing date and headline only • Keyword searches all regions, with no simple way to limit to Canada Searching Law Blogs Search Results: The Good Mondaq Search Results: The Ugly • Mondaq’s brand hides true source • Other countries added to the mix • Locating the Canadian stuff takes luck and effort Searching Law Blogs Lexology • www.lexology.com • Searches discrete, curated directory of sources • Keyword or region/topic/author/timeframe filter • Pulls blogs from its global contributors list Pros: • Great native search controls (e.g. can isolate Canadian results) • Better classification structure than Mondaq • Seamless keyword or region/topic/firm searching • Can run keyword search as RSS feed Cons: • Identifies firm, but not author • Fewer firms indexed Searching Law Blogs Let’s run an example “WESA” • On Google Blogs, Mondaq, Lexology, Lawblogs.ca Law Blogs Use in Courts 1 (not at all interested) 11.76% 4 2 17.65% 6 3 32.35% 11 4 14.71% 5 5 (very Average interested) Rating 23.53% 8 3.21 Law Blogs and the Court A Range of Missions “A general debate concerning whether law blogs can be legal scholarship makes little more sense… than a general debate concerning whether law articles or law books can be legal scholarship.” Berman, Douglas A. "Scholarship in action: the power, possibilities, and pitfalls for law professor blogs." Wash. UL Rev. 84 (2006): 1043. LINK Law Blogs and the Court Sure they’re everywhere, but can you cite them? American law professor J. Robert Brown: • “the evidence is indisputable that law faculty blogs are being read – and relied on – by state and federal judges and justices.” The evidence: • Blogs in law reviews and legal publications have increased exponentially, from 489 citations in 2006 to 6,340 in June 2012. • Similarly in court opinions over the same period, citations to law professors’ legal blogs climbed from 27 to 88, including two US Supreme Court references. Brown Jr, J. Robert. "Law Faculty Blogs and Disruptive Innovation." JL 2 (2012): 525. LINK Law Blogs and the Court Citing blogs: case in point As far as we can determine, John-Paul Boyd, through one of his posts on The Stream, was the first person in Canada to have his law blog cited by a superior court. The Honourable Mr. Justice Melnick in C.K.B.M. v. G.M., 2013 BCSC 836, cites and relies heavily on JP Boyd’s reformulation of the Joyce and Horn models for joint custody under the Divorce Act and for parental responsibilities under the new Family Law Act. It stands as an example of how a well-respected author using a neutral blogging platform can deliver citable authority especially where there is a paucity of commentary from traditional sources. Law Blogs and the Court C.K.B.M. v. G.M., 2013 BCSC 836 [19] In an April 17, 2013 article, Jean-Paul Boyd, a family law practitioner and member of the Continuing Legal Education Society editorial board observed: […] JP Boyd, “Adapting Joyce and Horn Models for Divorce Act and FLA” The Stream (17 April 2013), online: Courthouse Libraries BC http://www.courthouselibrary.ca/training/stream/jpboyd.aspx […] [22] […] Rather than change the custodial arrangements, I instead will define custody as follows (in the manner helpfully suggested by Mr. Boyd). […] Law Blogs and the Court Authenticity, Reliability, Comprehensiveness & Permanence • “[A] new form of secondary authority, the law blog, or blawg, has taken hold and become a source that lawyers and judges turn to for support of legal analysis.” • “The citation to blogs has grown dramatically over the last several years.” • “A recent study documented citations to blogs written by law faculty in eighty-nine judicial opinions.” • “These blogs, which are generally commentary on the law, play the role of the traditional law review, and are generally cited for the same reasons.” Margolis, Ellie. "It's Time to Embrace the New-Untangling the Uses of Electronic Sources in Legal Writing." Alb. LJ Sci. & Tech. 23 (2013): 191-221. LINK Blogging: Audience (Peers v. Clients) Client Directed 1 (not at all interested) 2 3 26.47% 9 8.82% 3 17.65% 6 4 20.59% 7 5 (very Average interested) Rating 26.47% 9 3.12 Blogs for Public Marketing? • Marketing is not a CPD accredited topic, however many blogs are marketing vessels, rather than a venue for legal analysis—so the distinction needs making • The difference between substantive and lawyer-aimed blogging and clientdevelopment (for consumers rather than sophisticated clients) is readily apparent to most readers • Pick a side, and keep to it • And consider the Law Society of BC’s model “Social media and social networking policy” Margolis, Ellie. "It's Time to Embrace the New-Untangling the Uses of Electronic Sources in Legal Writing." Alb. LJ Sci. & Tech. 23 (2013): 191-221. LINK Blog Ethics Model Blogging Policy Highlights of LSBC’s model “Social media and social networking policy” Your identity: • Social media blurs the line between personal and professional lives. • once posted to the Web, information can be traced back and found virtually forever. • Treat online identity as a trusted asset that you wish to build • Be professional, courteous and respectful at all times. • Remember that referencing the firm’s name or attaching your firm’s email address to any post may imply you are acting on the firm’s behalf. • If you list your work affiliation on a social network site, then you should regard all communications and postings on that network as being professional in nature. Blog Ethics Model Blogging Policy Highlights of LSBC’s model “Social media and social networking policy” Responsibility: • Online lives are ultimately linked and, whether or not you choose to mention the firm in your personal online networking activity, others may make the association. • Online, there is no clear line between your work life and your personal life. Always be honest and respectful in both capacities. Blog Ethics Model Blogging Policy Highlights of LSBC’s model “Social media and social networking policy” Transparency: • When posting to a professional blog, always use your name: never create an alias, and never be anonymous. • When participating in any professional online community, disclose your identity as a lawyer and affiliation with the firm as well as your professional and/or personal interest. • Recall that the Canons of Legal Ethics require that a lawyer’s conduct at all times should be characterized by candour and fairness. Blog Ethics Model Blogging Policy Highlights of LSBC’s model “Social media and social networking policy” Truthful: • Never be false and misleading in your online credentials or posts. • For example: if a lawyer attends a CLE course at Harvard for a weekend and states “Harvard trained” in a bio, this is inaccurate. Lawful: • Don’t post information or conduct any online activity that may violate applicable provincial or federal laws or regulations. • Do not use the words “expert” or “specialized” or “specialist” in any activities. Peer and Practice Oriented Blogs 1 (not at all interested) 8.82% 3 2 14.71% 5 3 26.47% 9 4 14.71% 5 5 (very Average interested) Rating 35.29% 12 3.53 When Peer-Blogging Works The individual’s voice • Passions should be narrow in scope, not too general even if a practice is • Passion for the topic is the #1 ingredient • Solos more willing to say “I think this…” and be recognized for that personality • General interest blogs rarely survive beyond a year specific Peer-Blogging Start as a guest blogger Courthouse Libraries BC’s The Stream is always open to lawyers as guest contributors of mid-length posts (500-1,200 words) that can provide: • Practice-oriented content • Informed commentary from people active in an area of practice • Timely subjects – blogs lack encyclopedic depth but offer instantaneous commentary • No marketing – i.e. not self-aggrandizing stories or self promotion Peer-Blogging Starting one’s own blog Tips for starting out: • Always secure your own domain (it’s worth the $10 to have a URL you can take with you) • Try out a Wordpress.com free account • Leverage your blog work through social media with automatic sharing tools (e.g. Jetpack by Automatic) • Try it out for a year without expectations • If you last a year, you can last 5 years Tools and Platforms for Self Publishing 1 (not at all interested) 26.47% 9 2 14.71% 5 3 20.59% 7 4 17.65% 6 5 (very Average interested) Rating 20.59% 7 2.91 Some Tools Wordpress • More customizable • Can migrate blogs into and out of it • Support your own domain Blogger • Popular among some of the most active BC bloggers • Free and dead simple to start Using RSS 1 (not at all interested) 3.03% 1 2 18.18% 6 3 24.24% 8 4 27.27% 9 5 (very Average interested) Rating 27.27% 9 3.58 What is RSS? RSS feed is a… • regularly updated summary of web content • with links to full versions of that content • that you subscribe to • using a RSS feed reader What is RSS? Resulting “XML” file can look like nonsense What is RSS? … or a more orderly page like this What is RSS? They clean up when you plug them into a program… RSS from Blogs Canadian Law blogs — most offer RSS http://www.lawblogs.ca OK, You Have the Feeds Now what? … use a Feed Reader (AKA Feed Aggregator) … there are dozens to choose from Using RSS Feeds Adding RSS Feeds to Microsoft Office Outlook RSS Feeds: MS Office Adding RSS Feeds to Microsoft Office Outlook Overview 1. 2. 3. 4. 5. 6. File Tab Account Settings click “Account Settings” On RSS Feeds tab, click “New” In box, paste URL of RSS Feed Adding RSS Feeds: MS Office Click “File” tab and select “Account Settings” 1. 2. Adding RSS Feeds: MS Office Select “Account Settings” once more 3. Adding RSS Feeds: MS Office Click “RSS Feeds” tab, then click “New” 4. 5. Adding RSS Feeds: MS Office Paste the RSS Feed into the field… 6. http://news.gc.ca/web/fden.do?mthd=dpt&ft=atom&crtr.dpt1D=6681 Organizing Feeds: MS Office Organizing RSS Feeds for case files Overview 1. Change feed name 2. Click “Change Folder” 3. Select destination 4. Click “New Folder” 5. Name new folder 6. New RSS posts appear as unread messages Organizing Feeds: MS Office Change name and destination folder 1. 2. Organizing Feeds: MS Office Indicate location and click “New Folder” 4. 3. Organizing Feeds: MS Office Name folder — view it populate with new posts from the RSS feed as though it were an inbox DoJ 5. 6. Any Questions? nrussell@courthouselibrary.ca